https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Campaigning for Nutrition

With the celebration of `Poshan Maah’ (nutrition month) throughout March, the district administration of Rajnandgaon in Chhattisgarh has launched a creative campaign to spread awareness on nutritional diet and usage of various kinds of vegetables.
Indian Masterminds Stories

Ministry of Women and Child Development celebrated `Poshan Pakhwada’ (a forthnight long public campaign on the importance of nutrition) from 16 to 31 March this year. The initiative has been taken in a response to the pressing concern of malnutrition, anemia and other nutritional related problems, with an aim of improving the nutritional index of women and children across the country through mass awareness.

The key focus areas for `Poshan Pakhwada’ this year revolved around organizing `Poshan Panchayats’ and village and district levels and addressing nutritional challenges. With the same goal, administrators in various districts of the country were taking steps to make people aware about nutritious diet and the benefits of various vegetables and fruits.

During the same time, the policy think-tank of the Government of India, Niti Aayog, recognized the efforts shown by some aspirational districts across the country. Districts like Begusarai in Bihar, Rajnandgaon in Chhattisgarh, Khandwa in Madhya Pradesh etc. were included in the list.

We at Indian Masterminds spoke with IAS officer Mr Topeshwar Verma, who is currently serving as the District Magistrate of Rajnandgaon, and got to know about the initiatives taken in the district during the `Poshan Pakhwada’ 2021.

POSHAN RATH YATRA

While speaking about `Poshan Pakhwada’, Mr. Verma said “During Poshan Maah, a one-month campaign celebrated in the month of March, the district observed the Poshan Pakhwada. The beneficiaries who come to the anganwadi centres are made aware about nutritious diet and various kinds of vegetables, fruits, cereal, protein being provided by the administration at the local level. Apart from some basic vegetables and fruits, people are not aware about the other nutritious food which is required for obtaining adequate vitamin and protein for the body.”

Giving green signal to ‘Poshan Rath’

To spread awareness among the children and women suffering from iron deficiency and other nutrition related problem, the Collector launched the ‘Poshan Rath Yatra’. A mini-truck of ‘Poshan Rath’ was given a green signal by Mr. Verma to travel in the whole district for 15 days. The truck was covered with posters and banners of `Poshan Pakhwada’ 2021 and had a recorded audio for spreading awareness among the people.

OTHER CAMPAIGNS

The district administration also tried its hands on various other things to spread awareness by mobilizing anganwadi workers and other local people. Stalls were organized in anganwadi centres where the workers spread information about 36 different vegetables and other nutritious values. The stalls were inspected by the District Collector where he appreciated the efforts shown by the anganwadi workers, and also got information of the different varieties of vegetables displayed at the stalls.

DC Topeshwar Verma inspecting the stalls

Apart from this, various competitions were organized in which enthusiastic teenagers aged from 14 to 18 years participated. An online `rangoli’ competition was organized in which children used various props like vegetables, grains, cereals, fruits to make a `rangoli’.

Another competition was organized for older people. This was an online salad decoration contest in which the participants used their creative mind to make designs with the help of vegetables.

These creative campaigns taken up by the administration has helped in spreading awareness among large number of people.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Tiger death in Karnataka
Shocking: 5 Tigers Found Dead in Karnataka’s MM Hills Sanctuary, Suspected Poisoning Sparks Outrage - Details Inside
NPCIL
Clean Energy Push: NPCIL Extends Bid Deadline to September 30 for Bharat Small Reactor (BSR) Co-Development
All India Officers IAS IPS IFS UPSC
IFS Ambarish Vemuri Appointed Deputy Secretary in PMO; IAS Ashish Srivastava’s Role Upgraded in SSC
Devinder Singh
Retired IRS Devinder Singh Kalyan Appointed Haryana’s State Election Commissioner Amid Controversy
Uttarakhand Lok Sewa Ayog UKPSC-lok-sewa-aayog
UKPSC PCS Prelims 2025 to Be Held on June 29: Advisory Issued Amid Monsoon & Traffic Concerns - Details Inside
SAIL resized
High-Level Meeting in New Delhi Paves Way for Major Expansion of SAIL’s Rourkela Steel Plant
Kerala-police-resized
Kerala DGP Appointment: UPSC Shortlists 3 Senior IPS Officers, Excludes ADGPs; State Govt to Choose New Police Chief - Details Inside
Critical Minerals
Unlocking North East’s Mineral Wealth: 2nd Mining Conclave Begins in Assam's Guwahati, Aimed at Sustainable Development in Northeast
ADVERTISEMENT
ADVERTISEMENT
Videos
WhatsApp Image 2025-06-25 at 5.07
Why Has the DGCA Fined Air India Rs 5 Crore Since Privatisation?
Former Diplomat Ashok Sajjanhar
Iran Is Weakest Now, Needs a Face-Saver
WhatsApp Image 2025-06-23 at 12.39
Retired Officers Lead 7-Day Mission to Revive Betwa River with 55 Check Dams | Video Interview
ADVERTISEMENT
UPSC Stories
Sanish Kumar Singh
“If you want it badly enough, you’ll find a way,” Sanish Kumar Singh AIR 8, UPSC IFS 2024 
The real interview, he says, was much more humane. “The board was conversational. The chairman opened...
Raju Wagh
When the Battlefield Became a Study Room and a Dream Took Flight
Amid IED blasts and anti-Maoist operations in Bastar, CRPF Commando Raju Wagh taught village kids, studied...
WhatsApp Image 2025-06-18 at 10.31
"I Just Wanted to Breathe Again": The Man Who Fought Death and Made It to UPSC
Struck by COVID at the peak of his UPSC prep, Devanand Telgote spent months on ECMO, unsure he'd live,...
Social Media
Shailaja Chandra
“Nanis & Dadis Have a Brain”: Former IAS Officer Shailaja Chandra Weighs in on 1970s vs 2025 Life Debate - “This Generation Has It Better”
Responding to Viral Post on Middle-Class Struggles, Ex-Bureaucrat Offers Candid Reflection on Then and...
Tigress Arrowhead
The End of an Era: A Queen Falls - Ranthambore’s Iconic Tigress Arrowhead (T-84) Passes Away at 14, Hours After Daughter’s Relocation
Ranthambore mourns the loss of one of its fiercest and most beloved tigers, Arrowhead, the granddaughter...
Screenshot 2025-06-13 194001
Wild Elephant Disrupts Riverside Picnic, Sparks Debate on Human Encroachment; IFS Parveen Kumar Shares the Video - Watch Here!
Mr. Kaswan used the viral video, which has garnered over 1.5 lakh views, to highlight the risks of human...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Tiger death in Karnataka
Shocking: 5 Tigers Found Dead in Karnataka’s MM Hills Sanctuary, Suspected Poisoning Sparks Outrage - Details Inside
NPCIL
Clean Energy Push: NPCIL Extends Bid Deadline to September 30 for Bharat Small Reactor (BSR) Co-Development
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
WhatsApp Image 2025-06-25 at 5.07
Former Diplomat Ashok Sajjanhar
WhatsApp Image 2025-06-23 at 12.39
ADVERTISEMENT
ADVERTISEMENT