https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Filled with Maximum Vitamin C, Panna Amla Eyeing a GI Tag & a Good Market

Indian Masterminds Stories

Madhya Pradesh’s Panna district is famous for its tigers, with tourists flocking in to see the big cats in their habitat, the Panna Tiger Reserve. But, the district has much more to offer to the outside world than tigers. In Panna, amla, or the Indian gooseberry, grows in abundance and the variety found here is one of the best as it contains the maximum amount of Vitamin C.

The amla found in the forests of Panna is not easily available elsewhere in the country. So, although people know about it, it’s still difficult for them to source it in the absence of its availability in the market. But with the efforts of 2016-batch IFS officer and DFO of Panna North, Mr. Gaurav Sharma, this premium variety of amla will soon be available online. Not only that, because of its distinct identity, Panna’s amla is soon going to get the GI tag, also.

Indian Masterminds interacted with Mr. Gaurav Sharma to know more about Panna’s amla and its marketing.

IFS Gaurav Sharma (in the middle)

ABOUT PANNA’S AMLA

About 60 percent of the forests in Panna is government owned. The royal families also have a share in the forests. So, Amla is found here in both government and private forests. Speaking to Indian Masterminds, Mr. Sharma said, “Panna amla is a hardy species. It easily grows even in less water. Due to the climate, soil and water of Panna, the amla here is better than the amla of any other place in the country. When we hired an agency for GI tagging, they compared the amla of Pratapgarh with Panna and ours had twice the vitamin C than that of Pratapgarh.”

Panna’s amla always had a name, but over time, it faded because companies like Dabur and Patanjali made products out of it but did not sell it under the name of ‘Panna’, instead they branded it under their own name.However, with Mr. Sharma’s efforts, the lost glory is about to be revived. “We felt that we should bring Panna’s amla back to the market in the right way. At first we started selling in normal packaging, but later we scaled it up. We also started bio-degradable packaging of the products.”

The Forest Department uses the Pradhan Mantri Van Dhan Yojana for producing amla on a large scale and then sell them in the form of candy and murabba. A company from Kanpur, Wildlens, has been hired for packaging. We are also selling our products on their platform. We have 800 people connected with us now. Gradually this number will increase and take the form of a big business,” the officer said. Already, around 10 to 12 thousand people are associated with the amla project.

LEVERAGING VAN DHAN KENDRAS

The initiative is benefiting the tribal population, too. One of the schemes of the central government is Pradhan Mantri Van Dhan Yojana. This scheme is completely for forest dependent tribes. It is an initiative to generate means of livelihood for the tribes by using non-timber forest produce. Under this scheme, 300 Van Dhan Kendras were set up in MP,out of which, 5 are in Panna.

Mr. Sharma said, “We have also formed Van Dhan Kendra Samiti and have made a contract, according to which, advance payment will be made to the account of the committee that will be given to all the workers.”

The hard work is already bearing fruits. The first premature gooseberry stopped breaking. Panna’s amla has started getting reasonable prices. And the best part is, it is being sold only under the name of ‘Panna’.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
IRSSE (Indian Railway Service of Signal Engineers) officer
IRSSE Gaurav Govil Debarred from Central Deputation for 5 Years Over Non-Compliance with CVO Appointment
Delhi High Court-resized-DelhiHC
Faith vs Discipline: Delhi HC Backs Army in Termination of Officer, Upholds Dismissal For Refusing Religious Parade Participation
IRS Officer Indian revenue Services
Senior IRS Officer Caught in Bribery Case: ₹25 Lakh Seized at Mohali Residence, ₹45 Lakh Demanded – Know the Full Story
PNB Housing Finanace
PNB Housing Finance Elevates Bhavya Taneja as Chief Marketing Officer (CMO) - Know More About Him
Air Marshal Jasvir Singh Mann
Air Marshal Jasvir Singh Mann Takes Over as Senior Air Staff Officer, Western Air Command - Know More About Him
Rajgir Sports
Bihar’s Mega Sports Push: Playgrounds, Stadiums & Talent Hunt Transform State; Over 50 Lakh Students Join
Indian Oil IOCL
Indian Oil (IOCL) Finalizes LCOH for India’s Largest Green Hydrogen Plant at Panipat Refinery - Details Inside
RECPDCL Handover WRNES Talegaon Power Transmission Limited SPV to Adani Energy
RECPDCL Hands Over WRNES Talegaon Power Transmission SPV to Adani Energy Solutions - All Details Inside
ADVERTISEMENT
ADVERTISEMENT
Videos
IAS Tushar G Nikhare
Modernising Governance: A Digital Transformation in Gangtok
IMG-20250523-WA0036
Abhishek Singh's SECRET: Vipassana, Anthropology & Smart Answer Writing | Video Interview 
Madhav Agarwal UPSC
From Gwalior to the Top 20: What Drove Finance Pro Madhav Agarwal to Crack UPSC CSE 2024 with AIR 16? | Exclusive
ADVERTISEMENT
UPSC Stories
ANUBHAV SINGH UPSC IFS 2024
9 Years, 8 Attempts, 7 Failures: How Anubhav Singh Cracked UPSC IFS 2024 with AIR 3 Against All Odds | Exclusive
Anubhav Singh’s inspiring journey to UPSC IFS Rank 3 showcases relentless perseverance, strategic preparation,...
Jogender Sihag
“I Cleared UPSC, But My Grandfather isn’t Here to Hear it,” Jogender Sihag, AIR 521, UPSC CSE 2024
"Life is short; make the most of it, whether in civil service or any other field. Just have a clear vision...
WhatsApp Image 2025-05-28 at 18.56
Didn’t Clear UPSC But Found Something Greater: A Story That Will Change How You See Success
She left a top finance job for UPSC, did not clear but built a thriving wellness brand instead. Veda's...
Social Media
parveen kaswan elephant
Elephant Outsmarts Electric Fence! IFS Parveen Kaswan Shares Incredible Video!
In the now-viral 51-second clip, the intelligent giant approaches a wooden pole supporting high-voltage...
UPSC Latest IAS IPS IFS
UPSC CSE Prelims 2025 Tomorrow: ICLS Officer Altap Shaikh Shares Last-Minute Motivation for Aspirants
His five-post thread offers encouragement, practical advice, and emotional support - not just for those...
Anupam Sharma IFS
#BoycottTurkey: IFS Officer Anupam Sharma Sparks Nationalist Call to Action
IFS Sharma urged citizens to avoid Turkish agricultural imports
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Harry Hobbs of Kolkata and Other Forgotten Lives
Nine Colonial Lives That Shaped Calcutta: Devasis Chattopadhyay’s Fascinating Chronicle | Book Review
IRSSE (Indian Railway Service of Signal Engineers) officer
IRSSE Gaurav Govil Debarred from Central Deputation for 5 Years Over Non-Compliance with CVO Appointment
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
IAS Tushar G Nikhare
IMG-20250523-WA0036
Madhav Agarwal UPSC
ADVERTISEMENT
ADVERTISEMENT