Indian Oil Corporation Limited (IOCL) has launched a new sales promotion scheme at its Kisan Sewa Kendra (KSK) rural retail outlets in Western Uttar Pradesh, aiming to support the ongoing agricultural season. The scheme, which runs through December 31, covers 400 rural retail outlets across 33 districts, providing farmers and rural customers with a chance to win attractive prizes.
The initiative was inaugurated at Shri Lakshaya Kisan Seva Kendra in Gejha, Meerut, by Indian Oil’s Executive Director and State Head for UPSO-II, Hemant Kumar Rathore, alongside Chief General Manager Ajay Garg. Rathore highlighted Indian Oil’s commitment to rural communities, emphasizing that Kisan Sewa Kendra outlets play a crucial role in fulfilling the fuel needs of rural areas, thereby strengthening the local economy.
To participate, customers purchasing fuel from the participating Kisan Sewa Kendras in Western UP can simply scan a QR code and submit their details. Prizes include five Hero motorcycles, 10 LED TVs, and numerous other rewards. The bumper prize is a tractor, encouraging further engagement with rural customers during the agriculture season.