https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Educating People on Drugs through Bollywood Celebs in Chhattisgarh

With the help of IPS officer Santosh Singh, the police department in Korea district, Chhattisgarh, is running a successful campaign against drugs called Nijaat.
Indian Masterminds Stories

With the ongoing tussle between Bollywood stars and the Narcotics Control Bureau (NCB), the issue of drugs and its production has become a matter of national concern. As steps are being taken all over the country to control its usage, the police department of Korea district in Chhattisgarh started a campaign on the same lines called Nijaat. The initiative that was launched three months ago has started yielding positive results.

While speaking to Indian Masterminds, Superintendent of Police, Korea district, Mr. Santosh Kumar Singh said, “The initiative has been launched to liberate the district from drugs, narcotics and illegal liquor. For this, we have started a three-step strategy which includes strict action from the police, mass awareness drive, and de-addiction campaign.”

NO TOLERANCE POLICY

To curb the usage of such intoxicants in this border district, the police department is taking quick actions in a mission mode. Since the initiative was started in July, 118 arrests have been made in 94 cases of drugs while 355 arrests have been made in 349 cases of illegal sale of liquor. Mr. Santosh Singh said, “It’s a huge success for the police department, as around 500 people have been caught in intoxicant substances involvement in the district. Some of the people got bail but around 50 per cent of the total people who were caught are still behind bars.”

Nijaat programme

ROPING BOLLYWOOD CELEBRITIES FOR AWARENESS

To fight the drug menace, the police department of Korea is focusing on running mass awareness drives in the district. And with the continuous support of people, the department has managed to conduct 152 public awareness programs where counseling of hundreds of drug addicts was done.

Mr. Santosh said, “We have roped in people’s representatives, social organizations, community organizations and student’s groups to conduct such programs in the district.”

In support of this campaign, the department roped in many celebrities from Bollywood. These celebrities have appealed to live a better life by staying away from drugs and narcotics in a video which was released by the Korea police department on Twitter. The short video features famous singer Kailash Kher, actor Bhagwan Tiwari and comedian Sunil Grover. Actor and producer Arbaaz Khan, comedian Rajpal Yadav and artist Virendra Saxena also feature in a video with a similar message for the people. Many supporting videos and rap songs have also been produced by local artists of the district.

Mr. Singh said, “With the support of the locals and other public figures, we are vigorously and aggressively spreading the message to stop consuming drugs. We have also roped in important figures from the state and are trying to spread awareness through them.”

DE-ADDICTION CAMPAIGN

By following the first two steps, which is strict action and mass awareness drive, the police force is now helping the highly addicted people by conducting a rehabilitation program for them. Under the first phase, the police identified the people who consumed high number of drugs and counselled them. However, now they have hired professionals to counsel these people at the rehabilitation centres.

Counselling session

According to Mr. Santosh, the campaign has been successful as the police arrested a good number of people in a very short span of time and the work is being recognized and appreciated by the state government. He is confident that these measures will help in controlling crimes in the district as well, as some percentage of crime is committed due to the involvement of drugs.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
cm yogi
Uttar Pradesh CM Yogi Adityanath Secures ₹6,650 Crore Investment from Universal Success Group in Singapore
nitish
Bihar CM Nitish Kumar Inspects 1,200-Bed IGIMS Hospital Project, Accelerates Healthcare and Industrial Development Plans
gail
GAIL Honours Mr. Ayush Gupta with Distinguished Leadership Award at TOI National CSR Summit 2026
nalco
NALCO Inaugurates Swadeshi 4G BSNL BTS in Koraput to Boost Digital Connectivity
Shipping-Corporation-of-India-SCI
Shipping Corporation of India Appoints Mr. Mukesh Mangal as Government Nominee Director
MDL_Mazagaon_ltd
Mazagon Dock Shipbuilders’ Independent Director Dattaprasad Prabhakar Kholkar Concludes Three-Year Tenure
grse
GRSE Lays Keel for Third Multi-Purpose Vessel for German Client, Strengthening Global Shipbuilding Footprint
Shipping-Corporation-of-India-SCI
Shipping Corporation of India Appoints Nitin Khamesra as Director (Finance) Following ACC Approval
ADVERTISEMENT
ADVERTISEMENT
Videos
WhatsApp Image 2026-02-23 at 12.13
Exclusive | From Ridge to River: Prajesh Kanta Jena’s Community-Led Conservation Drive at Palamau
Aruna Sharma
From Samagra to SDGs: IAS Officer Dr. Aruna Sharma Digitised Panchayats and Reimagined Inclusive Governance
Aruna Sharma IAS
How Dr. Aruna Sharma Helped Shape India’s Digital Payments Revolution
ADVERTISEMENT
UPSC Stories
Purvi Nanda IRS
She Was Told She Was ‘Ordinary’—Today She Serves the Nation as IRS Officer
Told she was “too ordinary” to crack UPSC, Purvi Nanda rose to become a 2021-batch IRS officer—proving...
WEB THUMBNAIL TEMPLATE (11)
6 Attempts, 1 Dream: How Labour Officer Priya Agrawal Became Deputy Collector
Priya Agarwal, daughter of a prasad shop owner from Birsinghpur, secured Rank 6 in MPPSC 2023 on her...
WhatsApp Image 2026-02-18 at 3.03
IAS Veer Pratap Singh Raghav: From River Crossings to the Corridors of Power
From a farmer’s home in rural Bulandshahr to securing UPSC AIR 92, IAS Veer Pratap Singh Raghav’s journey...
Social Media
One-Horned Rhino Calf
Watch: First One-Horned Rhino Calf of 2026 Takes Birth at Jaldapara National Park, IFS Officer Shares Rare Footage
A newborn one-horned rhinoceros calf was spotted at Jaldapara National Park on January 1, 2026. IFS officer...
venomous banded krait
Rare Night Encounter: IFS Officer Spots Highly Venomous Banded Krait During Forest Patrol, Internet Amazed
An IFS officer’s night patrol video of a highly venomous banded krait has gone viral, highlighting India’s...
elephant rescue Karnataka
Heroic Karnataka Elephant Rescue: How a 28-Hour “Impossible Mission” Became a Triumph of Wildlife Care, IFS Parveen Kaswan Shares Video
A trapped elephant was rescued after 28 hours in Karnataka through a massive, expertly coordinated Forest...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
cm yogi
Uttar Pradesh CM Yogi Adityanath Secures ₹6,650 Crore Investment from Universal Success Group in Singapore
nitish
Bihar CM Nitish Kumar Inspects 1,200-Bed IGIMS Hospital Project, Accelerates Healthcare and Industrial Development Plans
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
WhatsApp Image 2026-02-23 at 12.13
Aruna Sharma
Aruna Sharma IAS
ADVERTISEMENT
ADVERTISEMENT