https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Erode Collector Launches E-Commerce Site for Unique Local Products

To scale up the market for products made by women SHGs and Farmer Organisations, Erode Collector H Krishnanunni launched an e-commerce portal.
Indian Masterminds Stories

Ever since he came to Erode, District Collector H Krishnanunni has been actively promoting local skills through Self Help Groups (SHGs). Be it handicrafts, furniture made out of Lantana Camara, grocery and gourmet food items or apparels, all items made by the women from the SHGs were either sold on retail stores through District Supply and Marketing Society (DSMS) or on platforms like Amazon, Flipkart, etc. The only thing lacking, however, was a more widespread recognition and demand.

To tap a bigger market and showcase Erode items on a larger scale, Mr. Krishnanunni launched an e-commerce website where all these products will be listed and sold under one brand. From the old traditional way of selling these products, the district took marketing to the next level by stepping onto the internet space.

WHY ONLINE?

While speaking to Indian Masterminds, DC Erode, H Krishnanunni said, “Earlier we had limited means to market the unique products made by women SHGs and Farmer Producer Organisations. The products were either sold on retail stores through District Supply and Marketing Society (DSMS) or on platforms like Amazon, Flipkart, etc. However, the reach was limited and many people in the country did not have access to the products exclusively.”

Hence, the idea of developing an e-commerce website came into the mind of the Collector. “Through this portal, we planned on reaching a wider audience for these products and providing exclusivity at the same time. Another main reason of building this website was to scale up the number of orders which could only come until and unless it is showcased at a bigger scale,” he said.

PRODUCTS

There is a wide variety of products which have been listed on the online portal. This includes products like furniture made from lantana camara, kitchen utensils, sofa, health care products, organic grains, pickles, cleaning tools, home furnishing, jute bags, footwear, and man and women apparel.

Bedsheets made by SHG women

All these products have now been listed along with the price tags. Mr. Krishnanunni said, “There is a very strong network of SHG women in all the district of Tamil Nadu. This e-commerce portal will help us in accessing this SHG network and will be a one-of-its-kind exclusive portal to showcase the unique products made by SHGs and farmer organisations. This will be a great boost to mark the product and, simultaneously, we will be popularizing this platform to create more demand.”

Handicraft products

The portal was inaugurated by the Chief Minister of Tamil Nadu, MK Stalin last month. Along with the portal, the CM also launched the Punnagai project in five more villages in the district after seeing a successful run in Kathirimalai. In this project, the administration is focusing on providing tele facilities in the education, health and skills sector and is also planning to step into the agriculture sector. Through these facilities, apart from getting basic tele facilities, experts have been roped in to give a better insight in the field and connect the remote villages to the mainstream.


Indian Masterminds Stories
Related Stories
NEWS
WhatsApp Image 2024-10-11 at 15.13
Shakti Vandan 2.0: A Revolutionary Step Towards Women's Safety in Gonda
All India Officers IAS IPS IFS UPSC
Union Govt Orders Repatriation of IAS and IPS Officers to Andhra Pradesh
Jammu&Kashmir
IRS Officer Alok Kumar Relieved from J&K Duties to Rejoin Parent Cadre
Jammu&Kashmir
J&K Government Relieves Three IPS Officers for New Assignments; Check Names Here
Powergrid (resized)
Power Grid Corporation Bags Rs 2,735 Crore Project to Boost Renewable Energy Infrastructure in Rajasthan
Chiranjeev Nath Sinha and Rashmi Rani
Yogi Government Elevates 24 PPS Officers, Husband-Wife Duo Promoted to IPS
IREDA logo 1
IREDA Achieves Rs 387.75 Crore Q2 Profit, Reduces NPAs by 37%
Jammu&Kashmir
Jammu & Kashmir Administration Assigns Addl. Roles to Senior Officials; Check List Here
Videos
Dr
The Tiger Man Of India Reveals Many Gems
IRS SHUBHRATA PRAKASH
IRS Shubhrata Prakash on Mental Health, Depression, Myths, and Stigma | Video Interview
WhatsApp Image 2024-10-04 at 16.24
Dancing Through Adversity: Urvashi Prasad’s Inspiring Battle with Cancer and Life
ADVERTISEMENT
Latest
WhatsApp Image 2024-10-11 at 15.13
Shakti Vandan 2.0: A Revolutionary Step Towards Women's Safety in Gonda
Dr
The Tiger Man Of India Reveals Many Gems
ADVERTISEMENT
Videos
Dr
IRS SHUBHRATA PRAKASH
WhatsApp Image 2024-10-04 at 16.24
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT