The Chooralmala-Mundakkai landslide, a devastating event on July 30, 2024, resulted in the loss of 298 lives and the displacement of numerous families in Wayanad. In the wake of this tragedy, the District Administration of Wayanad, under the guidance of District Collector Meghashree D R, IAS (2017 batch, Kerala cadre), initiated a unique project: Bailey Bags, a community-centred livelihood enterprise.
This initiative has provided a means of support for 30 women affected by the disaster. In an exclusive video interview with Indian Masterminds, Ms. Meghashree shared details about Bailey Bags.
WATCH THE VIDEO INTERVIEW HERE:
TURNING CRISIS INTO OPPORTUNITY
More than just an economic venture, it’s a tribute to the Indian Army, whose Bailey Bridge played a crucial role in reconnecting the area and aiding in relief efforts. The landslide created significant hardship, leaving many women facing financial uncertainty and emotional hardship, with few ways to earn a living. The District Administration, working with the Kudumbashree, conducted a micro plan assessment to find opportunities for skill-based work.
The study identified tailoring and bag-making as activities that could provide a sustainable income. This led to the formation of a self-help group (SHG) and the establishment of a cooperative business.
EQUIPPING WOMEN WITH SKILLS
The women participated in a 10-day training program organised by MSSRF (MS Swaminathan Research Foundation). The training covered a range of skills, including bag-making techniques for various products like cloth bags, pouches, and travel bags, and upcycling used textiles and sarees to create useful items. Participants also learnt entrepreneurial skills such as business management, bookkeeping, and operational procedures, along with leadership, conflict resolution, and organisational delegation.
Upon completing their training, the women launched Bailey Bags, producing eco-friendly, handcrafted utility products. The products combine contemporary designs with traditional craftsmanship, promoting both sustainability and financial independence.
A SYMBOL OF RESILIENCE AND GRATITUDE
The name “Bailey Bags” itself carries significance. It honours the Bailey Bridge built by the Indian Army, which was vital in restoring connections to the villages impacted by the disaster. The name reflects the community’s recovery efforts and gratitude towards the Army’s assistance in post-disaster recovery. The Bailey Bags logo also has symbolic elements: the letter ‘b’ representing the Bailey Bridge, curves symbolising a river flowing through Wayanad, and the colour green symbolising Wayanad’s rich environment and the initiative’s focus on sustainability.
The District Administration has actively supported the enterprise by facilitating market access. Bailey Bags products were showcased at SEED FEST 2025, marking the venture’s entry into the commercial market. The initiative has expanded its reach through social media and direct partnerships, securing bulk orders from government offices, private businesses, and NGOs. A notable collaboration with the Indian Army followed an outreach effort by District Collector Meghashree D. R.
Bailey Bags has fulfilled over 5,000 orders and is now preparing for further growth and digital integration. Future plans include diversifying products to include paper bags, custom-stitched eco-friendly items, and corporate gifting solutions, along with integrating e-commerce platforms to broaden market reach. Advanced training programs are also planned to enhance skills and introduce new product lines, and the initiative seeks strategic collaborations with government agencies and NGOs to ensure long-term financial stability.
The District Administration is dedicated to the ongoing support of Bailey Bags, with the goal of developing it into a scalable and self-sustaining model for post-disaster economic recovery and women’s empowerment.
“For those seeking more information or wishing to support Bailey Bags, enquiries can be directed to +91 6282 892 936 or via email at [email protected] ,” IAS Meghashree D R.
