https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

BSNL to Launch Nationwide Initiative in April to Enhance Customer Experience

BSNL returned to profitability in Q3FY25 for the first time since 2007, posting a net profit of Rs 262 crore.
Indian Masterminds Stories

State-owned telecom operator Bharat Sanchar Nigam Limited (BSNL) has declared April as ‘Customer Service Month,’ launching a nationwide initiative aimed at improving customer experience through proactive feedback collection and service enhancements.

“As part of BSNL’s renewed focus on service excellence and its long-standing commitment to ‘customer first,’ all BSNL circles, business areas, and units will actively participate in this month-long engagement drive,” the company said in an official statement.

Customer-Centric Approach

The initiative will target customers across all segments—rural, urban, enterprise, and retail—with a primary focus on:

  • Enhancing mobile network quality
  • Improving fiber broadband (FTTH) reliability
  • Strengthening leased circuit/MPLS services
  • Ensuring billing transparency
  • Expediting customer grievance resolution

During April, BSNL will actively collect customer feedback across multiple touchpoints, including its website, social media channels, dedicated customer forums, and direct outreach programs. The feedback will be reviewed by BSNL Chairman and Managing Director (CMD) Robert J. Ravi.

Leadership Commitment

“BSNL’s journey is rooted in the voice of every customer. As the only telecom provider to launch a truly Made-in-Bharat 4G network, we move forward with swadeshi pride and a commitment to serve with sincerity, speed, and strength—listening, learning, and leading toward a digital Viksit Bharat,” said Ravi.

Network Expansion & Competitive Landscape

BSNL is currently rolling out 1 lakh indigenous 4G telecom sites to enhance average revenue per user (ARPU), improve customer retention, and compete with private telecom players like Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi), which already offer 5G services.

According to Telecom Regulatory Authority of India (TRAI) data, as of December 2024, BSNL had a wireless subscriber base of 31.08 million, compared to Jio’s 465.10 million, Airtel’s 280.76 million, and Vi’s 126.37 million. In the wired broadband sector, BSNL ranks third with 4.24 million subscribers, behind Jio (11.48 million) and Airtel (8.55 million).

Financial Turnaround & Growth Prospects

BSNL returned to profitability in Q3FY25 for the first time since 2007, posting a net profit of Rs 262 crore. This recovery was driven by network expansion, cost optimization, and growth across all business segments. The company expects revenue growth to exceed 20% by the end of the financial year on March 31.

With this initiative, BSNL aims to reinforce its market presence, improve customer satisfaction, and strengthen its position as a key player in India’s telecom industry.


Indian Masterminds Stories
ADVERTISEMENT
Related Stories
ADVERTISEMENT
NEWS
epfo
ICAS Sanjay Pandey Elevated to Additional Secretary Rank in EPFO
ECI Sadan_ Election
IIS Ashish Goyal Appointed as Director General (Media), Election Commission of India - Know More About Him
Jamia_RCA_resized
32 Candidates from Jamia RCA Clear UPSC CSE 2024, 12 Among Them Women
Eastern Coalfields Limited MoA
CMPDIL and Eastern Coalfields Limited Sign MoA for Implementation of Solar Power Project
REC Limited
IAS Jitendra Srivastava Assumes Charge as CMD, REC Limited - Know More About Him
Uttar Pradesh Police (UP)_resized
3 Senior IPS Officers Reshuffled in Uttar Pradesh, DK Thakur Made ADGP, SSF
IPS logo resized
IPS Officer Satendra Kumar Repatriated to Uttar Pradesh Cadre from NCRB
Satyabrata Sahu IAS
Senior IAS Officer Satyabrata Sahu Empanelled for Secretary Equivalent Post at the Centre
ADVERTISEMENT
Videos
Dr Lokesh M IAS
E-Rickshaw Chaos, Waterlogging, Traffic Mess — Can Noida Fix Its Daily Chaos? | Exclusive with Dr Lokesh M, IAS
IRS Padmapani Bora UPSC
IRS Padmapani Bora’s 16-Year-Long Journey in Governance
WhatsApp Image 2025-04-13 at 1.46
This Collector Finds Happiness In Squeaks Of Children With Hearing Impairment Who Start Hearing After Surgery
UPSC Stories
Shah margi chirag
Fifth Attempt, AIR 4: Shah Margi Chirag’s Steady Climb to Success | Exclusive
After five attempts, Margi Chirag Shah secured AIR 4 in UPSC CSE 2024. Her journey reflects focus, simplicity,...
WhatsApp Image 2025-04-22 at 16.36
How CA Harshita Goyal Carved Her Path to UPSC AIR 2
Haryana-born, Gujarat-raised — meet UPSC star, Harshita Goyal, a CA who's now a national name, as she...
UPSC CSE 2024 Results
UPSC CSE 2024 Results: Women Dominate with 3 Out Of Top 5 Ranks - Know More About the Toppers
In UPSC CSE 2024, three women secured top 5 ranks, highlighting gender progress in India’s civil services....
Social Media
GozJlgrXYAAHoKv
Murals for Cleanliness: Thoothukudi District Launches Art-Inspired Sanitation Drive in Panchayats
Local artists add colour and messages to village walls, promoting hygiene and community pride
Himanshu Nagpal IAS
Varanasi's Beggar Rehabilitation Initiative Recognised by UIDAI, CDO Himanshu Nagpal Shares the News
Mr. Himanshu Nagpal is a 2019-batch IAS officer
IAS Vaishali Chopra
Young IAS Vaishali Chopra Takes a Stand Against Caste Bias During Field Training in Uttar Pradesh
While the issue itself may seem small, the post is resonating widely online for its honest reflection...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
epfo
ICAS Sanjay Pandey Elevated to Additional Secretary Rank in EPFO
ECI Sadan_ Election
IIS Ashish Goyal Appointed as Director General (Media), Election Commission of India - Know More About Him
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Dr Lokesh M IAS
IRS Padmapani Bora UPSC
WhatsApp Image 2025-04-13 at 1.46
ADVERTISEMENT
ADVERTISEMENT