https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Brand ‘Jashpur Cashew’ Set to Bring Name, Fame and Moolah to Chhattisgarh

In Jashpur district of Chhattisgarh, cashew cultivation is being taken up in a big way. Widespread cultivation, setting up of processing units, and agressive marketing popularising Jashpur’s cashew beyond the borders of the state. The state government is eyeing to tap the markets outside the state as Jaspur Cashew has the potential to become a source of huge revenue.
Indian Masterminds Stories

The popular dry fruit, cashew, is changing the lives of farmers in the tribal-dominated Jashpur district of Chhattisgarh. Till now, these farmers were growing one crop a year – paddy – and their income was limited. But now, with cashew cultivation, they are getting income throughout the year.

The district administration, too, is promoting cashew cultivation on a large scale in a bid to convert Jashpur into a cashew centre. Jashpur cashew is being marketed locally and even outside, to popularise the brand as it has the potential to become a source of huge revenue for the state.

Indian Masterminds interacted with 2012-batch IAS officer and District Collector of Jashpur, Mr. Ritesh Kumar Agrawal, to get more details about this cashew initiative.

IAS Ritesh Kumar Agrawal, Collector, Jashpur (Credit: His Twitter)

BRAND JASHPUR CASHEW

In the five development blocks of Jashpur – Kunkuri, Duldula, Kansabel, Pathalgaonand Farsabahar – more than 8000 farmers farmers are now directly engaged in cashew cultivation and more than 2 lakhs 50 thousand cashew plants have been planted.

Other than the farmers, thousands of people are indirectly involved in cashew cultivation, providing a source of livelihood to them. Women of various self-help groups (SHGs) clean cashew nuts together on cashew machines, package them and sell them in the market, which earns them a good profit of about Rs. 3 lakhs a year. The district administration has also provided them with the facility of a Cashew Processing Unit. These women are now financially independent and contributing to the family income.

CASHEW CULTIVATION

District Collector Ritesh Kumar Agrawal told Indian Masterminds, “Cashew is being cultivated here for a long time and we are continuously expanding it. We are promoting it through self-help groups. We collect the cashew through them and Farmers Producer Organisation (FPO). The establishment of a processing unit and marketing under the brand has helped eliminate the intermediary. Thus, everything is under control, from providing support to farmers in farm produce to selling unfinished products, processing, and finally selling finished products under one brand.”

The administration is also increasing the area of plantation and processing capacity. Processing is already being done on a large scale after the opening of the processing unit.

“Our government is focussing on increasing income of the farmers through food processing. So, we are increasing the processing capacity,” Mr. Agrawal said.

Although it takes about 3 to 4 years for cashew nuts to be ready for plucking, the plantation is carried out every year under MNREGA and the forest department, with the objective to provide employment to villagers at the local level.

“There is actually convergence of many schemes in this. An employment mission has started in Chhattisgarh, and in the coming time, we will link cashew cultivation to it,” Mr. Agrawal informed.

Since cashew has a wide market, besides the local market, it is exported outside the state, too. As a result, farmers are being able to increase their income. The district administration has been successful in achieving the primary objective of providing good prices to the farmers for their produce.

FROM KERALA TO CHHATTISGARH

In India, Kerala is the highest producer of cashew because of its location close to the sea. Cashew tree is a fast-growing tropical tree, which gives high yields in coastal areas. Most of the coastal areas in Asian countries are large areas of cashew production.

But, for a landlocked state like Chhattisgarh to be successfully cultivating cashew, is indeed remarkable. The cashew farmers of Jashpur have set an example by producing it successfully in their district, with active support from the administration.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
NTPC Bongaigaon Strengthens Healthcare
NTPC Bongaigaon Strengthens Healthcare in Bodoland: Burn ICU at KMCH and Nutritional Support for TB Patients
Indraprastha Gas ltd
Indraprastha Gas Limited Reports 9% Rise in Q2 FY26 Sales, PAT Up 5% Despite Rising Gas Costs
FIH Hockey Men’s Junior World Cup
CM Yogi Adityanath Welcomes FIH Hockey Men’s Junior World Cup 2025 Trophy to Uttar Pradesh
Chhattisgarh BRAP Rankings 2025
Chhattisgarh Tops DPIIT BRAP Rankings 2025, Achieves Top Performer Status in All Business Reform Categories
RITES ..
RITES Ltd Awarded Rs. 52 Crore Turnkey Project for Regulator cum Bridge near Cochin Airport
anand-mishra-IPS
Will BJP’s Ex‑IPS Anand Mishra Win the Buxar Seat in Bihar Assembly Election 2025? Exit Polls Say…
Yogi Adityanath Ayodhya visit in Diwali
UP Government Introduces Landmark Night Shift Reforms for Women: Double Wages and Enhanced Safety
Shared aperture antenna project
DRDO’s TDF Unveils Shared Aperture Antenna Project: Merging Radar, EW & Communication into One Stealth Surface
ADVERTISEMENT
ADVERTISEMENT
Videos
Kapil Meena
Sahakar Se Samriddhi: IAS Kapil Meena on How Cooperatives Are Powering Viksit Bharat 2047
Anil Swarup
Conquering The Emperor of Maladies With Aplomb
CS Rao, IFS Officer
How IFS Officer C.S. Rao Is Transforming Sikkim Into a Model of Green and Sustainable Tourism
ADVERTISEMENT
UPSC Stories
IFS Kenneth Chakma UPSC
This IFS Officer Wants to Turn the Northeast into a Global Model of Green Prosperity
UPSC achiever and IFS officer Kenneth Chakma shares his path from GSI to the Forest Service and his mission...
Moin Ahamd Mansoori IAS UPSC Success Story
How IAS Moin Ahamd Mansoori’s Selection Brought Respect, Dignity, and a New Life to His Family
From running a cyber café to becoming an IAS officer, Moin Ahamd Mansoori’s story of struggle, UPSC journey,...
asjhajshaj
The Soil That Raised Him Now Celebrates Him: How Farmer’s Son & Teacher Kamal Khadav Became SDM - After Mishearing a Question in His Interview
Farmer’s son Kamal Khadav from Bedawadi, Nagaur, secured 9th rank in RAS 2023 through self-study while...
Social Media
IAS L.V
Clean Skies vs Choking Smog: Ex-IAS L V Nilesh's Critiquing Post Comparing Delhi’s Smog to U.S. Skies Sparks National Outrage
Ex-IAS officer Mr. L.V. Nilesh’s viral post comparing Delhi’s polluted air to the U.S. has reignited...
IAS Pari Bishnoi
“Don’t Quit”: IAS Pari Bishnoi’s Inspiring Journey From Weight Gain to UPSC Glory is Inspiring Millions Across India
IAS officer Ms. Pari Bishnoi’s journey from failure to achieving All India Rank 30 in the UPSC exam showcases...
Tenzin Yangki IPS Arunachal
Historic First: Who Is Tenzin Yangki, Arunachal Pradesh’s First Woman to Join IPS? Anand Mahindra Hails Her
She secured an impressive 545th rank in the prestigious UPSC Civil Services Examination - 2022.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
NTPC Bongaigaon Strengthens Healthcare
NTPC Bongaigaon Strengthens Healthcare in Bodoland: Burn ICU at KMCH and Nutritional Support for TB Patients
Indraprastha Gas ltd
Indraprastha Gas Limited Reports 9% Rise in Q2 FY26 Sales, PAT Up 5% Despite Rising Gas Costs
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Kapil Meena
Anil Swarup
CS Rao, IFS Officer
ADVERTISEMENT
ADVERTISEMENT