https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Brand ‘Jashpur Cashew’ Set to Bring Name, Fame and Moolah to Chhattisgarh

In Jashpur district of Chhattisgarh, cashew cultivation is being taken up in a big way. Widespread cultivation, setting up of processing units, and agressive marketing popularising Jashpur’s cashew beyond the borders of the state. The state government is eyeing to tap the markets outside the state as Jaspur Cashew has the potential to become a source of huge revenue.
Indian Masterminds Stories

The popular dry fruit, cashew, is changing the lives of farmers in the tribal-dominated Jashpur district of Chhattisgarh. Till now, these farmers were growing one crop a year – paddy – and their income was limited. But now, with cashew cultivation, they are getting income throughout the year.

The district administration, too, is promoting cashew cultivation on a large scale in a bid to convert Jashpur into a cashew centre. Jashpur cashew is being marketed locally and even outside, to popularise the brand as it has the potential to become a source of huge revenue for the state.

Indian Masterminds interacted with 2012-batch IAS officer and District Collector of Jashpur, Mr. Ritesh Kumar Agrawal, to get more details about this cashew initiative.

IAS Ritesh Kumar Agrawal, Collector, Jashpur (Credit: His Twitter)

BRAND JASHPUR CASHEW

In the five development blocks of Jashpur – Kunkuri, Duldula, Kansabel, Pathalgaonand Farsabahar – more than 8000 farmers farmers are now directly engaged in cashew cultivation and more than 2 lakhs 50 thousand cashew plants have been planted.

Other than the farmers, thousands of people are indirectly involved in cashew cultivation, providing a source of livelihood to them. Women of various self-help groups (SHGs) clean cashew nuts together on cashew machines, package them and sell them in the market, which earns them a good profit of about Rs. 3 lakhs a year. The district administration has also provided them with the facility of a Cashew Processing Unit. These women are now financially independent and contributing to the family income.

CASHEW CULTIVATION

District Collector Ritesh Kumar Agrawal told Indian Masterminds, “Cashew is being cultivated here for a long time and we are continuously expanding it. We are promoting it through self-help groups. We collect the cashew through them and Farmers Producer Organisation (FPO). The establishment of a processing unit and marketing under the brand has helped eliminate the intermediary. Thus, everything is under control, from providing support to farmers in farm produce to selling unfinished products, processing, and finally selling finished products under one brand.”

The administration is also increasing the area of plantation and processing capacity. Processing is already being done on a large scale after the opening of the processing unit.

“Our government is focussing on increasing income of the farmers through food processing. So, we are increasing the processing capacity,” Mr. Agrawal said.

Although it takes about 3 to 4 years for cashew nuts to be ready for plucking, the plantation is carried out every year under MNREGA and the forest department, with the objective to provide employment to villagers at the local level.

“There is actually convergence of many schemes in this. An employment mission has started in Chhattisgarh, and in the coming time, we will link cashew cultivation to it,” Mr. Agrawal informed.

Since cashew has a wide market, besides the local market, it is exported outside the state, too. As a result, farmers are being able to increase their income. The district administration has been successful in achieving the primary objective of providing good prices to the farmers for their produce.

FROM KERALA TO CHHATTISGARH

In India, Kerala is the highest producer of cashew because of its location close to the sea. Cashew tree is a fast-growing tropical tree, which gives high yields in coastal areas. Most of the coastal areas in Asian countries are large areas of cashew production.

But, for a landlocked state like Chhattisgarh to be successfully cultivating cashew, is indeed remarkable. The cashew farmers of Jashpur have set an example by producing it successfully in their district, with active support from the administration.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
mp
MP CM Mohan Yadav Unveils ₹529 Crore Development Projects, Datia Becomes Model for Growth and Farmer Prosperity
hemant
Jharkhand Reduces Age Cut-Off for 14th JPSC Civil Services Exam, Thousands of Candidates Get Relief
VEDA Aeronautics and RailTel MoU
RailTel Secures ₹1,136 Crore Order in Consortium with Ashoka Buildcon from Inspector General of Registration
Ashwini Vaishnaw AI
India AI Impact Summit 2026: Over 70 Countries Sign Declaration, Pledges Cross $250 Billion in Investments
mou
NDMA, AcSIR, and CSIR–NIScPR Sign MoU to Launch PhD Programme and Strengthen Disaster Management Research
Central Bank
Central Bank of India Wins First Prize for Rajbhasha Implementation in Northeast Region 2024–25
BHEL_resized
BHEL Secures Key Defence Orders from ADA for LCA Mk2 and AMCA Programmes
eil
Engineers India Limited Wins Golden Peacock HR Excellence Award for Outstanding People Management Practices
ADVERTISEMENT
ADVERTISEMENT
Videos
Aruna Sharma
From Samagra to SDGs: IAS Officer Dr. Aruna Sharma Digitised Panchayats and Reimagined Inclusive Governance
Aruna Sharma IAS
How Dr. Aruna Sharma Helped Shape India’s Digital Payments Revolution
Akash Verma IAS
The Courage to Begin Again: Akash Verma’s Journey to UPSC AIR 20
ADVERTISEMENT
UPSC Stories
Purvi Nanda IRS
She Was Told She Was ‘Ordinary’—Today She Serves the Nation as IRS Officer
Told she was “too ordinary” to crack UPSC, Purvi Nanda rose to become a 2021-batch IRS officer—proving...
WEB THUMBNAIL TEMPLATE (11)
6 Attempts, 1 Dream: How Labour Officer Priya Agrawal Became Deputy Collector
Priya Agarwal, daughter of a prasad shop owner from Birsinghpur, secured Rank 6 in MPPSC 2023 on her...
WhatsApp Image 2026-02-18 at 3.03
IAS Veer Pratap Singh Raghav: From River Crossings to the Corridors of Power
From a farmer’s home in rural Bulandshahr to securing UPSC AIR 92, IAS Veer Pratap Singh Raghav’s journey...
Social Media
One-Horned Rhino Calf
Watch: First One-Horned Rhino Calf of 2026 Takes Birth at Jaldapara National Park, IFS Officer Shares Rare Footage
A newborn one-horned rhinoceros calf was spotted at Jaldapara National Park on January 1, 2026. IFS officer...
venomous banded krait
Rare Night Encounter: IFS Officer Spots Highly Venomous Banded Krait During Forest Patrol, Internet Amazed
An IFS officer’s night patrol video of a highly venomous banded krait has gone viral, highlighting India’s...
elephant rescue Karnataka
Heroic Karnataka Elephant Rescue: How a 28-Hour “Impossible Mission” Became a Triumph of Wildlife Care, IFS Parveen Kaswan Shares Video
A trapped elephant was rescued after 28 hours in Karnataka through a massive, expertly coordinated Forest...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
mp
MP CM Mohan Yadav Unveils ₹529 Crore Development Projects, Datia Becomes Model for Growth and Farmer Prosperity
hemant
Jharkhand Reduces Age Cut-Off for 14th JPSC Civil Services Exam, Thousands of Candidates Get Relief
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Aruna Sharma
Aruna Sharma IAS
Akash Verma IAS
ADVERTISEMENT
ADVERTISEMENT