https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Brand ‘Jashpur Cashew’ Set to Bring Name, Fame and Moolah to Chhattisgarh

In Jashpur district of Chhattisgarh, cashew cultivation is being taken up in a big way. Widespread cultivation, setting up of processing units, and agressive marketing popularising Jashpur’s cashew beyond the borders of the state. The state government is eyeing to tap the markets outside the state as Jaspur Cashew has the potential to become a source of huge revenue.
Indian Masterminds Stories

The popular dry fruit, cashew, is changing the lives of farmers in the tribal-dominated Jashpur district of Chhattisgarh. Till now, these farmers were growing one crop a year – paddy – and their income was limited. But now, with cashew cultivation, they are getting income throughout the year.

The district administration, too, is promoting cashew cultivation on a large scale in a bid to convert Jashpur into a cashew centre. Jashpur cashew is being marketed locally and even outside, to popularise the brand as it has the potential to become a source of huge revenue for the state.

Indian Masterminds interacted with 2012-batch IAS officer and District Collector of Jashpur, Mr. Ritesh Kumar Agrawal, to get more details about this cashew initiative.

IAS Ritesh Kumar Agrawal, Collector, Jashpur (Credit: His Twitter)

BRAND JASHPUR CASHEW

In the five development blocks of Jashpur – Kunkuri, Duldula, Kansabel, Pathalgaonand Farsabahar – more than 8000 farmers farmers are now directly engaged in cashew cultivation and more than 2 lakhs 50 thousand cashew plants have been planted.

Other than the farmers, thousands of people are indirectly involved in cashew cultivation, providing a source of livelihood to them. Women of various self-help groups (SHGs) clean cashew nuts together on cashew machines, package them and sell them in the market, which earns them a good profit of about Rs. 3 lakhs a year. The district administration has also provided them with the facility of a Cashew Processing Unit. These women are now financially independent and contributing to the family income.

CASHEW CULTIVATION

District Collector Ritesh Kumar Agrawal told Indian Masterminds, “Cashew is being cultivated here for a long time and we are continuously expanding it. We are promoting it through self-help groups. We collect the cashew through them and Farmers Producer Organisation (FPO). The establishment of a processing unit and marketing under the brand has helped eliminate the intermediary. Thus, everything is under control, from providing support to farmers in farm produce to selling unfinished products, processing, and finally selling finished products under one brand.”

The administration is also increasing the area of plantation and processing capacity. Processing is already being done on a large scale after the opening of the processing unit.

“Our government is focussing on increasing income of the farmers through food processing. So, we are increasing the processing capacity,” Mr. Agrawal said.

Although it takes about 3 to 4 years for cashew nuts to be ready for plucking, the plantation is carried out every year under MNREGA and the forest department, with the objective to provide employment to villagers at the local level.

“There is actually convergence of many schemes in this. An employment mission has started in Chhattisgarh, and in the coming time, we will link cashew cultivation to it,” Mr. Agrawal informed.

Since cashew has a wide market, besides the local market, it is exported outside the state, too. As a result, farmers are being able to increase their income. The district administration has been successful in achieving the primary objective of providing good prices to the farmers for their produce.

FROM KERALA TO CHHATTISGARH

In India, Kerala is the highest producer of cashew because of its location close to the sea. Cashew tree is a fast-growing tropical tree, which gives high yields in coastal areas. Most of the coastal areas in Asian countries are large areas of cashew production.

But, for a landlocked state like Chhattisgarh to be successfully cultivating cashew, is indeed remarkable. The cashew farmers of Jashpur have set an example by producing it successfully in their district, with active support from the administration.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Haryana Jungle Safari
Haryana’s Mega Jungle Safari Project Moves Closer to Reality; Phase-I Design Finalised
SBK Singh IPS CP
Delhi Police Commissioner S B K Singh Bans Aerial Platforms from August 2 to 16 for Security Reasons
IPS-logo-resized_new
10 Senior Cops Get New Roles In Bihar Police; DG Jitendra Kumar Gets Additional Charge of B-SAP
Indian Forest Services IFS officer
Jharkhand IFS Rajneesh Kumar Transferred Amid Ongoing Legal Proceedings - Details Inside
Uttar Pradesh UP Government
17 Review Officers Transferred in Uttar Pradesh Secretariat Administration Reshuffle - Details Inside
IFS-forest-resized
6 IFS Officers Transferred in Odisha to Strengthen Environmental Administration, Jagayandatt Pati Made RCCF, Koraput Circle
IAS Officers Indian Administrative Services IAS logo
4 Young IAS Officers Reshuffled in Uttarakhand, Rahul Anand Made Joint Magistrate, Dehradun
Odisha Government
Odisha Elevates Two Promising IFS Officers to Senior Time Scale, Strengthening Forest Leadership - Know More About Them
ADVERTISEMENT
ADVERTISEMENT
Videos
IAS Karn Satyarthi
How IAS Karn Satyarthi Transformed Gumla Through Empathy and Innovation
Ananth Rupanagudi IRAS
IRAS Ananth Rupanagudi’s Take on Corruption, Reform, and Duty
WhatsApp Image 2025-07-26 at 13.16
What Most Indians Don't Know About Jim Corbett
ADVERTISEMENT
UPSC Stories
BPSC Bihar police
From Lantern Light to Police Uniform: How Praveen Kumar from a Small Bihar Village Cracked BPSC to Become SDPO
From a lantern-lit village in Bihar to becoming an SDPO, Praveen Kumar's journey is a testament to resilience,...
IAS Priyansha Garg
Why Mindset Matters: IAS Priyansha Garg’s Mental Health Mantra for UPSC
After two failed prelims, Priyansha Garg cracked UPSC with AIR 31 in her fourth attempt, proving how...
Ashish Akshat
From Setback to State Topper: How Ashish Akshat Topped JPSC While Working Full-Time
Ashish Akshat from Dhanbad topped JPSC 2023, proving that resilience, discipline, and family support...
Social Media
Mudumalai Tiger Reserve
Mudumalai Tiger Reserve: From India’s First Sanctuary to a Tiger Conservation Success Story | International Tiger Day Special
IAS Supriya Sahu Hails Mudumalai's Role in Tiger Conservation on Tiger Day. Declared in 1940, Now Among...
Mangroves
Mangroves: Nature’s Shield Against Disasters, Says Officer Parveen Kaswan on Mangroves Day - Watch His Post Here
Mangroves, with their dense, interlaced root systems, form a mesh-like structure that serves as a buffer...
Retired IPS Inderjit Singh Sidhu
Purpose Doesn’t Retire: How 88-Year-Old Retired DIG Becomes Chandigarh’s ‘Quiet Warrior’ of Cleanliness
Inderjit Singh Sidhu’s Dawn Patrol Earns Applause, Mahindra’s Praise for a Man Who Chose Action Over...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
WhatsApp Image 2025-08-02 at 14.02
IPS Jatin Narwal: The Officer Who Returned to the Heart of the City He Once Topped
IAS Ashwani Kumar
Assam’s Bold Bet on Local Talent: IAS Ashwani Kumar’s Vision for a Digital Assam
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
IAS Karn Satyarthi
Ananth Rupanagudi IRAS
WhatsApp Image 2025-07-26 at 13.16
ADVERTISEMENT
ADVERTISEMENT