https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Slow Down: West Bengal Police Tells Youngsters Living Life In The Fast Lane

Noting the alarming rate of road accidents because of speed, West Bengal Police initiated a ‘Safe Drive Save Life’ campaign to raise awareness on road safety measures. ACP Traffic, Biddhanagar, Meet Kumar has taken to counselling young people himself to follow traffic rules and give up on dangerous driving. The campaign on safe driving has shown good results, with the number of deaths caused by road accidents coming down significantly.
Indian Masterminds Stories

Alarmed with the increasing cases of high speed and rash driving among the people, especially the youth, the West Bengal government had launched a campaign on road safety under the catching tagline, ‘Safe Drive Save Life’. The campaign has so far brought good results as deaths caused by road accidents have been on the decline for some time now. 

Road accidents take the lives of over two lakh people in India every day. Taking note of this, the government of West Bengal had swung into action and launched an aggressive campaign to educate people about road safety rules and the danger from overspeeding. 

In conversation with Indian Masterminds, IPS Meet Kumar, Assistant Commissioner of Police (Traffic), Biddhanagar, gave more information about the initiative and revealed how successful it has been in managing to steer away the youth from speed towards responsible driving. 

Safe Drive Save life campaign by West Bengal police

SAFE DRIVE SAVE LIFE

The increasing rate of road accidents and deaths led the government of West Bengal to give special focus on creating road safety awareness across the state.

“Road safety depends on the education of people, enforcement of laws, and engineering the rules. These are the three legs of the campaign under which people are sensitized to follow traffic rules and are informed about rules. They are also taught how to prevent accidents,” ACP Kumar told Indian Masterminds.

Under the campaign, several initiatives for raising awareness among road users were launched and road safety videos, slogans, jingles were played in the presence of officials and law-enforcing agencies of the state. 

Police raising awareness about wearing masks and helmets

KEY TAKEAWAYS

Some key takeaways have been pointed out in the campaign. No two-wheeler will be allowed to ply on main flyovers after 10:00 in the night where road accidents have increased due to over-speeding. The campaign will be considered a movement and will be included in the syllabus of schools to raise awareness among children. 

“It also involves activities such as folk songs on road safety. An entire theme song was composed for the campaign and a film was made on road safety which is to be played at all the movie theatres of the state. A slew of activities take place under it,” the officer said.

The government also took measures to prevent the overloading of goods vehicles and encouraged competition across all blocks to prevent road accidents.

Theme song of the campaign

COUNSELING SPEED ADDICT

IPS Kumar gave an example of how they are going about counseling young people to give up speed driving. A college student named Mohd Shakeeb was a known speed addict in his area of jurisdiction. He used to regularly post on social media videos of him zipping through the city on his bike at speed of up to 175 km/hr. The 22-year-old has a fan following of 42,000 followers on Instagram and runs a YouTube channel. 

ACP Kumar and his team came across one of his videos, in which he was seen vrooming through the traffic on his bike at a speed of over 150 km/hr.

“That boy uploaded a video of overspeeding in our area. So, we contacted him and called him to the station. There, I personally counseled him to leave this bad habit of dangerous driving and encouraged him to drive safely. He was convinced and pledged not to do it again.” 

After his meeting with the police officer, Shakeeb, who always wanted to “inspire other bikers”, did it this time in the presence of police personnel and a huge gathering. 

The young man uploaded videos while over speeding on his motorbike

He was asked to be the chief guest at an event where he was asked to lead a motorcycle rally at a pace of 30 km/hr to encourage safe driving habits among motorcyclists. 

And he did it with aplomb, driving home the fact that with proper guidance and self-determination, the most hardened of addicts of any kind can come back on track and resume a normal life.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Chenab River Bridge
SAIL Supplies 16,000 Tonnes of Steel for World’s Tallest Railway Bridge over Chenab River in Jammu & Kashmir
Haryana gov resized
Haryana: Govt Restructures Chief Minister’s Office; IAS Rajesh Khullar Now Handles 16 Depts, New Roles for Arun Gupta, Saket Kumar, & Yash Pal
IPS Rachita Juyal
UK: After Resignation Buzz, IPS Rachita Juyal Assigned Key Role in Rs 58 Cr Haridwar Land Scam Probe
DGP Rajeev Krishna IPS
UP's New DGP Rajeev Krishna Sets Crime Control Agenda in First Briefing: Focus on AI-Driven Policing and Women’s Safety
Mohan Yadav CM MP
Madhya Pradesh Aims to Be Global Wellness Hub: CM Mohan Yadav at Spiritual and Wellness Summit in Ujjain
UP Tourism
UP to Showcase Its Spiritual, Cultural Grandeur at PATA 2025 in Bangkok; Global Push for Tourism & Investment
Engineers India Limited EIL
Engineers India Ltd Expects 15–20% Rise in Turnover in FY26 Amid Record Order Book - Details Inside
BEL Bharat Electronics Limited
Bharat Electronics (BEL) & Tata Electronics Ink MoU to Boost Indigenous Semiconductor Solutions - Details Inside
ADVERTISEMENT
ADVERTISEMENT
Videos
Monika Singh
Monika Singh’s Life Beyond the Bureaucracy | Video Interview 
IAS Tushar G Nikhare
Modernising Governance: A Digital Transformation in Gangtok
IMG-20250523-WA0036
Abhishek Singh's SECRET: Vipassana, Anthropology & Smart Answer Writing | Video Interview 
ADVERTISEMENT
UPSC Stories
Divyanshu Pal Nagar IFS
5 Years, 5 Mains, 4 Interviews: How Divyanshu Pal Nagar Stumbled in CSE, Triumphed in IFS - A Lesson for Every Aspirant
Divyanshu Pal Nagar’s inspiring five-year UPSC journey shows how perseverance, disciplined self-study,...
ANUBHAV SINGH UPSC IFS 2024
9 Years, 8 Attempts, 7 Failures: How Anubhav Singh Cracked UPSC IFS 2024 with AIR 3 Against All Odds | Exclusive
Anubhav Singh’s inspiring journey to UPSC IFS Rank 3 showcases relentless perseverance, strategic preparation,...
Jogender Sihag
“I Cleared UPSC, But My Grandfather isn’t Here to Hear it,” Jogender Sihag, AIR 521, UPSC CSE 2024
"Life is short; make the most of it, whether in civil service or any other field. Just have a clear vision...
Social Media
Tiger jump Sundarban
Stunning Viral Video Shows Royal Bengal Tiger Making Spectacular 30-Foot Leap Across River in Sunderbans - See It Here
Retired Indian Forest Service (IFS) officer Susanta Nanda shared the clip online, which quickly went...
shubham kumar ias marriage
IAS Topper Weds BPSC Topper: Shubham Kumar Marries IRS Officer Priyangi Mehta in Patna; Wedding Video Goes Viral
Topper Couple Alert: Shubham Kumar, Priyangi Mehta’s Wedding Grabs Spotlight in Bihar
parveen kaswan elephant
Elephant Outsmarts Electric Fence! IFS Parveen Kaswan Shares Incredible Video!
In the now-viral 51-second clip, the intelligent giant approaches a wooden pole supporting high-voltage...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Chenab River Bridge
SAIL Supplies 16,000 Tonnes of Steel for World’s Tallest Railway Bridge over Chenab River in Jammu & Kashmir
Haryana gov resized
Haryana: Govt Restructures Chief Minister’s Office; IAS Rajesh Khullar Now Handles 16 Depts, New Roles for Arun Gupta, Saket Kumar, & Yash Pal
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Monika Singh
IAS Tushar G Nikhare
IMG-20250523-WA0036
ADVERTISEMENT
ADVERTISEMENT