https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

A Grand Celebration of Punjab Tourism

The Department of Tourism, Punjab, is hosting the inaugural Punjab Tourism Summit from 11-13 September. The entire event was planned and set into motion in less than a month under the leadership of Principal Secretary, Punjab Tourism, Rakhee Bhandari, IAS. The aim of the event is to empower women in tourism and much more.
Indian Masterminds Stories

Mohali is buzzing with activity as the Punjab Tourism Summit and Travel Mart started off on a grand note on 11 September. The event promises an immersive experience that celebrates Punjab’s rich heritage and vibrant tourism opportunities.

The celebration kickstarted on 11 September at Amity University and will go on till 13 September. Leading up to this momentous occasion, five successful roadshows were held in Jaipur, Mumbai, Hyderabad, Delhi, and Amritsar to publicize the event and inform the travel trade.

Indian Masterminds spoke exclusively with IAS officer Rakhee Bhandari, Principal Secretary, Department of Tourism, Punjab, to know more about the summit.

 A SUPERLATIVE INITIATIVE

The Punjab Tourism Department was able to plan and set into motion the entire tourism summit and travel mart in less than a month under the leadership of Ms. Bhandari.

For the first time, Punjab is being portrayed as a highly dynamic and growth-oriented state that is transforming itself into a vibrant economy with a strong focus on industrial development and sustainable growth.

“The event aims to depict Punjab as a shining example of India’s growth story, opening new vistas of investment opportunities and tourism development,” shared the officer.

CAPTIVATING FEATURES 

The Tourism Summit and Travel Mart will offer a 360-degree immersive experience into Punjab’s culture and history. Anamorphic art, where 2D paintings come to life in stunning 3D illusions, will provide a visual treat.

Renowned international and domestic investors, as well as stakeholders from the entertainment industry, are attending the event to learn more about the dynamic growth-filled environment that the Punjab government promises to potential investors.

Moreover, members of the Punjabi diaspora from across the world have expressed keen interest and enthusiasm for the first-ever Punjab Travel Mart.

EMPOWERING WOMEN IN TOURISM

In a special initiative to increase women’s engagement in the travel industry, key travel entrepreneurs, speakers, and NGOs promoting women-oriented businesses have been invited to participate in the event. Plans are in place to provide training and skill development programs for women interested in various roles within the tourism sector.

“We are keen to empower and involve women in the tourism industry, recognizing the positive impact it will have on both the industry and the overall socio-economic development of Punjab,” Ms. Bhandari told Indian Masterminds.

SHOWCASING PUNJAB’S DIVERSITY

For the first time, familiarization trips are being organized for all travel trade buyers, featuring curated trips to Amritsar, Anandpur Sahib, Kapurthala, and Pathankot to showcase the diversity and variety of Punjab’s tourism offerings.

“Visitors will have the opportunity to immerse themselves in Punjab’s vibrant culture through interactive exhibits, iconic photo opportunities, and thematic zones catering to specific interests,” shared Ms. Bhandari.

CUTTING-EDGE SUMMIT SESSIONS

The Punjab Tourism Summit and Travel Mart will feature a state-of-the-art curved LED screen for informative and engaging summit sessions, bringing the latest trends and insights in the travel industry. Six knowledge sessions will delve into subjects of current interest, including Wellness Tourism, Farm and Eco Tourism, Amritsar as a Wedding Destination, Hinterland Travel, Culinary Tours, and more.

“Speakers have been carefully chosen from among the best domain experts in their particular areas of expertise. Captivating performances and cultural displays are planned for all days of the event, allowing visitors to experience the beats of traditional music and the energy of folk dances that make Punjab come alive.”

VISION FOR PUNJAB’S TOURISM

Ms. Bhandari expressed her enthusiasm for the event, emphasizing its potential to set a benchmark among Indian states in promoting tourism and travel. She also highlighted the government’s initiatives, including the Invest Punjab initiative and other fiscal incentives, aimed at maximizing employment opportunities for women and youth through tourism.

“The Travel Mart is an initiative to bring together travelers, tour operators, and enthusiasts to explore the hidden gems of Punjab,” she told Indian Masterminds.

The first-of-its-kind Punjab Tourism Summit heralds Punjab’s dynamic transformation, promising growth, empowerment, and cultural richness, beckoning travelers to discover its hidden treasures.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
HPCL & Indian Army
CSR Initiative: HPCL and Indian Army's Super 50 Program Delivers Outstanding NEET-UG 2025 Results for 128 Students in J&K and Ladakh
Bihar_Tourism
From Buddha to Ramayana Circuit: Bihar Launches Revamped Tourism Website Offering One-Click Access to 165 Tourist Destinations
REC Limited
CSR Initiative: REC Limited to Fund ₹24 Lakh for Solar Panel Installations in Goa, Aiming to Generate 60 KW of Clean Energy
SBI_resized
India’s Largest Lender SBI Partners with FPSB India to Integrate CFP Certification, Aims to Certify 2.36 Lakh Employees in Global Financial Planning Standards
Rajesh Kumar Dewedi
Rajesh Kumar Dwivedi, Director (Finance) at BHEL, Honoured with Prestigious ‘CFO Outstanding Performer Award 2024’
samrat-choudhary-263553606-16x9_0
Bihar: Rs27.93 Crore Sanctioned Under Phase-2 of Green Industrial Area Project, Deputy CM Samrat Chaudhary Confirms
Rajnath Singh Defence Minister
Defence Minister Rajnath Singh to Lead Indian Delegation at SCO Defence Ministers’ Meeting in Qingdao, Focus on Regional Peace & Anti-Terrorism
Bhupendra Patel CM Gujarat
Gujarat Charts Digital Future: CM Bhupendra Patel Receives 3rd GARC Report Aimed at Digital-First, Citizen-Centric Governance
ADVERTISEMENT
ADVERTISEMENT
Videos
WhatsApp Image 2025-06-23 at 12.39
Retired Officers Lead 7-Day Mission to Revive Betwa River with 55 Check Dams | Video Interview
Inderjit Singh Interview Plane Crash
What ill-fated pilots of AI171 may have gone through in those 40 seconds before the crash? Intro:
IRAS Ananth Rupanagudi
IRAS Ananth Rupanagudi’s 27-Year Odyssey with Indian Railways | Exclusive Interview
ADVERTISEMENT
UPSC Stories
Sanish Kumar Singh
“If you want it badly enough, you’ll find a way,” Sanish Kumar Singh AIR 8, UPSC IFS 2024 
The real interview, he says, was much more humane. “The board was conversational. The chairman opened...
Raju Wagh
When the Battlefield Became a Study Room and a Dream Took Flight
Amid IED blasts and anti-Maoist operations in Bastar, CRPF Commando Raju Wagh taught village kids, studied...
WhatsApp Image 2025-06-18 at 10.31
"I Just Wanted to Breathe Again": The Man Who Fought Death and Made It to UPSC
Struck by COVID at the peak of his UPSC prep, Devanand Telgote spent months on ECMO, unsure he'd live,...
Social Media
Tigress Arrowhead
The End of an Era: A Queen Falls - Ranthambore’s Iconic Tigress Arrowhead (T-84) Passes Away at 14, Hours After Daughter’s Relocation
Ranthambore mourns the loss of one of its fiercest and most beloved tigers, Arrowhead, the granddaughter...
Screenshot 2025-06-13 194001
Wild Elephant Disrupts Riverside Picnic, Sparks Debate on Human Encroachment; IFS Parveen Kumar Shares the Video - Watch Here!
Mr. Kaswan used the viral video, which has garnered over 1.5 lakh views, to highlight the risks of human...
Tiger jump Sundarban
Stunning Viral Video Shows Royal Bengal Tiger Making Spectacular 30-Foot Leap Across River in Sunderbans - See It Here
Retired Indian Forest Service (IFS) officer Susanta Nanda shared the clip online, which quickly went...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
HPCL & Indian Army
CSR Initiative: HPCL and Indian Army's Super 50 Program Delivers Outstanding NEET-UG 2025 Results for 128 Students in J&K and Ladakh
Bihar_Tourism
From Buddha to Ramayana Circuit: Bihar Launches Revamped Tourism Website Offering One-Click Access to 165 Tourist Destinations
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
WhatsApp Image 2025-06-23 at 12.39
Inderjit Singh Interview Plane Crash
IRAS Ananth Rupanagudi
ADVERTISEMENT
ADVERTISEMENT