https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

IRS Officer Neetika Vilash’s ‘Peepli Live’ Inspiration

IRS Neetika Vilash's journey from fashion designer to IRS officer inspires with its narrative of passion, perseverance, and purpose-driven transformation.
Indian Masterminds Stories

Where tradition often dictates the path of young minds, one woman’s journey defied expectations and broke barriers. Despite her father’s desire for her to follow in his engineering footsteps, she chose to carve out her own destiny in the world of fashion and design. This is the story of IRS Neetika Vilash who started as a fashion designer and graphic artist, only to be driven by a powerful movie to serve her nation in a different capacity. 

In an insightful conversation with Indian Masterminds Ms. Vilash shared details about her journey from fashion designer to the corridors of power. 

Early Life and Education

Hailing from Lucknow, she completed her schooling at CMS. With a strong aptitude for mathematics and computers, she consistently achieved high marks, scoring in the 90th percentile. Her father, an engineer, naturally expected her to pursue a similar path. However, her adventurous spirit and desire to do something different led her to fashion design. “It was definitely a shock to him, as he always wanted me to pursue engineering. Back then, fashion design wasn’t a lucrative career. But I was admant,” Ms. Vilash shared. 

Passion for Fashion

Her journey in fashion began at Amity School of Fashion and Technology, where she not only excelled academically but also earned a gold medal and a scholarship for her meritorious performance. Her passion for design did not stop there; she went on to complete her master’s in communication design from NIFT Delhi and topped an examination at Pearl Academy of Fashion, one of India’s premier institutions.

Turning Point

While she was deeply immersed in the creative world of fashion, a movie changed the course of her life. “Peepli Live,” a film highlighting the issue of farmers’ suicides, struck a chord with her. “This movie made me realize how disconnected I was from the real world. I was unable to sleep for three nights,” she shared with Indian Masterminds. This epiphany was further reinforced when she read about an IAS officer who used design to solve real-world problems by developing raised hand pumps for flood-affected villages.

A New Direction

Motivated by this newfound purpose, she decided to attempt the UPSC exam. Balancing her work as a book designer at Penguin Books and her UPSC preparation, she sought guidance from a faculty member, Mr. Alok Jha, who recognized her potential. “He told me that I can clear UPSC easily and that all I have to do is leave my job and focus on preparation.” His encouragement gave her the confidence to leave her job and focus entirely on her preparation.

Journey to Success

The path was not easy. Her first attempt did not yield the desired results. With a practical timeline and a backup plan in mind, she continued her efforts. In her second attempt, she cleared the prelims, and by her third attempt, she had made it to the interview stage and secured a position in the Indian Revenue Service. “As soon as my father heard the news, he booked the next flight to Delhi, hugged me, cried 5 times, and said you made us proud,” IRS Neetika Vilash shared with a smile.

Balancing Roles

As a Deputy Commissioner of Income Tax in Pune, she has utilized her design skills to improve her office environment and streamline operations. Her ability to find solutions and her technological prowess have made significant impacts in her professional role. Balancing her demanding job with motherhood, she said, “My husband and I have divided our duties 50-50 and manage the work accordingly.”

Message to Aspirants

Her journey offers valuable insights for UPSC aspirants. She emphasizes the importance of passion, practicality, and self-belief. “Have a plan B,” she advises, acknowledging the low success rate of the exam. 

From fashion designer to IRS officer, her journey is a compelling narrative of following one’s heart, overcoming obstacles, and finding a purpose that transcends personal ambition. Her story inspires not only future civil servants but also anyone who dares to dream beyond the conventional paths laid out before them.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
nitish-kumar
Bihar CM Nitish Kumar Reviews Development Schemes in Begusarai During Samriddhi Yatra 2026
Ravi Kumar Sihag
Why IAS Ravi Kumar Sihag Left Madhya Pradesh Cadre: Officer Moves to AGMUT After Marriage to IAS Ishita Rathi
cm sai
Chhattisgarh CM Vishnu Deo Sai Launches Gaudham Yojana 2026 to Establish 1,460 Cow Shelters Across State
indian bank
Indian Bank Mega Credit Disbursement Camp in Lucknow Sanctions ₹517.86 Crore for MSMEs, Agriculture & Retail
bpcl
Bharat Petroleum HR Analytics Team Wins AI & Data-Driven HR Awards at Governance Now 12th PSU Conference
Koyla Shakti
Western Coalfields Limited Nagpur Area Achieves Record Coal Dispatch of 106.19 Lakh Tonnes in FY 2025–26
RINL
MNVS Prabhakar Recommended as CMD of Rashtriya Ispat Nigam Limited, Set to Lead Vizag Steel Plant
yogi
Uttar Pradesh Forest Department Launches 116 Fire Control Cells to Prevent Summer Forest Fires
ADVERTISEMENT
ADVERTISEMENT
Videos
beno zephine
India’s First Visually Impaired IFS Officer on Diplomacy, Inclusion and Changing the System
WhatsApp Image 2026-03-02 at 10.22
Beno Zephine: India’s First 100% Visually Challenged IFS Officer Who Rewrote the Rules of Diplomacy | EXCLUSIVE
Prajesh Kanta Jena
How IFS Prajesh Kanta Jena Empowered Women & Youth at Palamau Tiger Reserve
ADVERTISEMENT
UPSC Stories
Monika Srivastava AIR 16 UPSC CSE 2025
UPSC CSE 2025: Monika Srivastava Improves Rank from AIR 455 to AIR 16 | Exclusive 
Monika Srivastava secured AIR 16 in UPSC CSE 2025 after earlier clearing the exam with AIR 455.
WhatsApp Image 2026-03-14 at 3.45
Vikas Hid His Final Attempt from His Family, Then Surprised Them with UPSC AIR 27 | Exclusive
From a farmer’s son in Haryana’s Jind district to UPSC CSE 2025 AIR 27, Vikas’ six-attempt journey reveals...
djhsdjhsdjhsjd
From Two Prelims Failures to AIR 17: How Chitwan Jain Turned Setbacks into Strength and Brought National Glory to Ashoknagar
After failing Prelims twice, Chitwan Jain secured AIR 17 in Union Public Service Commission Civil Services...
Social Media
One-Horned Rhino Calf
Watch: First One-Horned Rhino Calf of 2026 Takes Birth at Jaldapara National Park, IFS Officer Shares Rare Footage
A newborn one-horned rhinoceros calf was spotted at Jaldapara National Park on January 1, 2026. IFS officer...
venomous banded krait
Rare Night Encounter: IFS Officer Spots Highly Venomous Banded Krait During Forest Patrol, Internet Amazed
An IFS officer’s night patrol video of a highly venomous banded krait has gone viral, highlighting India’s...
elephant rescue Karnataka
Heroic Karnataka Elephant Rescue: How a 28-Hour “Impossible Mission” Became a Triumph of Wildlife Care, IFS Parveen Kaswan Shares Video
A trapped elephant was rescued after 28 hours in Karnataka through a massive, expertly coordinated Forest...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
nitish-kumar
Bihar CM Nitish Kumar Reviews Development Schemes in Begusarai During Samriddhi Yatra 2026
Ravi Kumar Sihag
Why IAS Ravi Kumar Sihag Left Madhya Pradesh Cadre: Officer Moves to AGMUT After Marriage to IAS Ishita Rathi
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
beno zephine
WhatsApp Image 2026-03-02 at 10.22
Prajesh Kanta Jena
ADVERTISEMENT
ADVERTISEMENT