https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

IRS Officer Neetika Vilash’s ‘Peepli Live’ Inspiration

IRS Neetika Vilash's journey from fashion designer to IRS officer inspires with its narrative of passion, perseverance, and purpose-driven transformation.
Indian Masterminds Stories

Where tradition often dictates the path of young minds, one woman’s journey defied expectations and broke barriers. Despite her father’s desire for her to follow in his engineering footsteps, she chose to carve out her own destiny in the world of fashion and design. This is the story of IRS Neetika Vilash who started as a fashion designer and graphic artist, only to be driven by a powerful movie to serve her nation in a different capacity. 

In an insightful conversation with Indian Masterminds Ms. Vilash shared details about her journey from fashion designer to the corridors of power. 

Early Life and Education

Hailing from Lucknow, she completed her schooling at CMS. With a strong aptitude for mathematics and computers, she consistently achieved high marks, scoring in the 90th percentile. Her father, an engineer, naturally expected her to pursue a similar path. However, her adventurous spirit and desire to do something different led her to fashion design. “It was definitely a shock to him, as he always wanted me to pursue engineering. Back then, fashion design wasn’t a lucrative career. But I was admant,” Ms. Vilash shared. 

Passion for Fashion

Her journey in fashion began at Amity School of Fashion and Technology, where she not only excelled academically but also earned a gold medal and a scholarship for her meritorious performance. Her passion for design did not stop there; she went on to complete her master’s in communication design from NIFT Delhi and topped an examination at Pearl Academy of Fashion, one of India’s premier institutions.

Turning Point

While she was deeply immersed in the creative world of fashion, a movie changed the course of her life. “Peepli Live,” a film highlighting the issue of farmers’ suicides, struck a chord with her. “This movie made me realize how disconnected I was from the real world. I was unable to sleep for three nights,” she shared with Indian Masterminds. This epiphany was further reinforced when she read about an IAS officer who used design to solve real-world problems by developing raised hand pumps for flood-affected villages.

A New Direction

Motivated by this newfound purpose, she decided to attempt the UPSC exam. Balancing her work as a book designer at Penguin Books and her UPSC preparation, she sought guidance from a faculty member, Mr. Alok Jha, who recognized her potential. “He told me that I can clear UPSC easily and that all I have to do is leave my job and focus on preparation.” His encouragement gave her the confidence to leave her job and focus entirely on her preparation.

Journey to Success

The path was not easy. Her first attempt did not yield the desired results. With a practical timeline and a backup plan in mind, she continued her efforts. In her second attempt, she cleared the prelims, and by her third attempt, she had made it to the interview stage and secured a position in the Indian Revenue Service. “As soon as my father heard the news, he booked the next flight to Delhi, hugged me, cried 5 times, and said you made us proud,” IRS Neetika Vilash shared with a smile.

Balancing Roles

As a Deputy Commissioner of Income Tax in Pune, she has utilized her design skills to improve her office environment and streamline operations. Her ability to find solutions and her technological prowess have made significant impacts in her professional role. Balancing her demanding job with motherhood, she said, “My husband and I have divided our duties 50-50 and manage the work accordingly.”

Message to Aspirants

Her journey offers valuable insights for UPSC aspirants. She emphasizes the importance of passion, practicality, and self-belief. “Have a plan B,” she advises, acknowledging the low success rate of the exam. 

From fashion designer to IRS officer, her journey is a compelling narrative of following one’s heart, overcoming obstacles, and finding a purpose that transcends personal ambition. Her story inspires not only future civil servants but also anyone who dares to dream beyond the conventional paths laid out before them.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Bihar
Bihar Plans Major Aviation Boost, Aims to Become Regional Air Connectivity Hub in 5 Years
Karnataka Hate Speech and Hate Crimes Bill 2025
Karnataka Transfers 4 IAS Officers; Harsh Gupta Named Chairman of Karnataka Appellate Tribunal
Telangana DGP C V Anand
Telangana DGP C.V. Anand Praises SIB for Anti-Maoist Operations, Large-Scale Surrenders and Rehabilitation Efforts
Atal Dulloo
J&K Mission YUVA Receives 1.07 Lakh Applications; ₹1,200 Crore Credit Sanctioned as CS Atal Dulloo Reviews Progress
Ashish Kundra
Ladakh CS Ashish Kundra Chairs Meeting on NATGRID Integration to Strengthen Governance, Security and Cyber Fraud Monitoring in Ladakh
chief_secretary_sp_goyal_
Chief Secretary SP Goyal Calls for Stronger Inter-Department Coordination to Fast-Track Industrial Projects in Uttar Pradesh
pnb
PNB Signs MoU with Shri Mata Vaishno Devi Shrine Board for Salary Accounts and Concessional Loans for Employees
Rail News
West Bengal: Railways Approves 3 Major Projects to Boost Connectivity, New Line and Express Train Cleared
ADVERTISEMENT
ADVERTISEMENT
Videos
ChatGPT Image May 18, 2026, 06_13_11 PM
Building a Premium Island Economy, One Indigenous Product at a Time
Rupinder Brar
Rupinder Brar Beyond the Desk: Music, Mindfulness & the Many Sides of a Civil Servant
WhatsApp Image 2026-05-16 at 5.37
Rupinder Brar: The Officer Connecting Policy, People, and India’s Key Sectors
ADVERTISEMENT
UPSC Stories
WhatsApp Image 2026-05-19 at 1.33
The Engineer Who Left High-Frequency Trading to Crack UPSC in One Shot
From IIT Bombay and high-frequency trading to UPSC CSE 2025 AIR 194, Shreyansh Barodiya’s first-attempt...
Ravi Laxmipriya IFS
From 3 Interview Failures to AIR 9 in UPSC IFS 2025: The Inspiring Journey of Ravi Laxmipriya
An Inspiring Story of Patience, Persistence, and Finding the Right Direction. Facing repeated UPSC disappointments,...
WhatsApp Image 2026-05-12 at 4.23
11 Years, One Dream, All CSE Attempts Exhausted: How Indian Coast Guard Officer Anshuman Singh Secured AIR 2 in UPSC IFS 2025
After Exhausting All UPSC CSE Attempts, This Coast Guard Officer Turned Setbacks Into Strength and Secured...
CSR NEWS
cmpdi
CMPDI Boosts Maternal and Child Healthcare in Bilaspur with Advanced Medical Equipment Donation to SIMS
Under CSR initiative, CMPDI Regional Institute-V provides USG machine, fetal monitors, and central monitoring...
cm dhami
CM Pushkar Singh Dhami Flags Off 4 CSR-Backed Advanced Ambulances to Boost Healthcare in Uttarakhand
HDFC Bank Initiative Strengthens Emergency Medical Services in Remote Hilly Districts Including Chamoli,...
REC Limited Commits ₹1
REC Limited Commits ₹1.40 Crore for AR-VR Based Learning Labs in 10 Government Schools in Haryana
CSR Initiative to Set Up ‘Green Innovator Immersive Learning Labs’ in Karnal District Schools
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Bihar
Bihar Plans Major Aviation Boost, Aims to Become Regional Air Connectivity Hub in 5 Years
Karnataka Hate Speech and Hate Crimes Bill 2025
Karnataka Transfers 4 IAS Officers; Harsh Gupta Named Chairman of Karnataka Appellate Tribunal
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
ChatGPT Image May 18, 2026, 06_13_11 PM
Rupinder Brar
WhatsApp Image 2026-05-16 at 5.37
ADVERTISEMENT
ADVERTISEMENT