Skip to main content

https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

IRS Officer Neetika Vilash’s ‘Peepli Live’ Inspiration

IRS Neetika Vilash's journey from fashion designer to IRS officer inspires with its narrative of passion, perseverance, and purpose-driven transformation.
Indian Masterminds Stories

Where tradition often dictates the path of young minds, one woman’s journey defied expectations and broke barriers. Despite her father’s desire for her to follow in his engineering footsteps, she chose to carve out her own destiny in the world of fashion and design. This is the story of IRS Neetika Vilash who started as a fashion designer and graphic artist, only to be driven by a powerful movie to serve her nation in a different capacity. 

In an insightful conversation with Indian Masterminds Ms. Vilash shared details about her journey from fashion designer to the corridors of power. 

Early Life and Education

Hailing from Lucknow, she completed her schooling at CMS. With a strong aptitude for mathematics and computers, she consistently achieved high marks, scoring in the 90th percentile. Her father, an engineer, naturally expected her to pursue a similar path. However, her adventurous spirit and desire to do something different led her to fashion design. “It was definitely a shock to him, as he always wanted me to pursue engineering. Back then, fashion design wasn’t a lucrative career. But I was admant,” Ms. Vilash shared. 

Passion for Fashion

Her journey in fashion began at Amity School of Fashion and Technology, where she not only excelled academically but also earned a gold medal and a scholarship for her meritorious performance. Her passion for design did not stop there; she went on to complete her master’s in communication design from NIFT Delhi and topped an examination at Pearl Academy of Fashion, one of India’s premier institutions.

Turning Point

While she was deeply immersed in the creative world of fashion, a movie changed the course of her life. “Peepli Live,” a film highlighting the issue of farmers’ suicides, struck a chord with her. “This movie made me realize how disconnected I was from the real world. I was unable to sleep for three nights,” she shared with Indian Masterminds. This epiphany was further reinforced when she read about an IAS officer who used design to solve real-world problems by developing raised hand pumps for flood-affected villages.

A New Direction

Motivated by this newfound purpose, she decided to attempt the UPSC exam. Balancing her work as a book designer at Penguin Books and her UPSC preparation, she sought guidance from a faculty member, Mr. Alok Jha, who recognized her potential. “He told me that I can clear UPSC easily and that all I have to do is leave my job and focus on preparation.” His encouragement gave her the confidence to leave her job and focus entirely on her preparation.

Journey to Success

The path was not easy. Her first attempt did not yield the desired results. With a practical timeline and a backup plan in mind, she continued her efforts. In her second attempt, she cleared the prelims, and by her third attempt, she had made it to the interview stage and secured a position in the Indian Revenue Service. “As soon as my father heard the news, he booked the next flight to Delhi, hugged me, cried 5 times, and said you made us proud,” IRS Neetika Vilash shared with a smile.

Balancing Roles

As a Deputy Commissioner of Income Tax in Pune, she has utilized her design skills to improve her office environment and streamline operations. Her ability to find solutions and her technological prowess have made significant impacts in her professional role. Balancing her demanding job with motherhood, she said, “My husband and I have divided our duties 50-50 and manage the work accordingly.”

Message to Aspirants

Her journey offers valuable insights for UPSC aspirants. She emphasizes the importance of passion, practicality, and self-belief. “Have a plan B,” she advises, acknowledging the low success rate of the exam. 

From fashion designer to IRS officer, her journey is a compelling narrative of following one’s heart, overcoming obstacles, and finding a purpose that transcends personal ambition. Her story inspires not only future civil servants but also anyone who dares to dream beyond the conventional paths laid out before them.


Indian Masterminds Stories
Join our WhatsApp Channel
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
jharkhand Government
Jharkhand Cabinet Clears 53 Proposals, Boosts Health, Education and Police Infrastructure
CM Mohan Yadav
Madhya Pradesh CM Mohan Yadav to Inaugurate Godrej’s ₹450 Crore Malanpur Unit, 2,250 Jobs Expected
Concor
CONCOR Promotes Swayambhu Arya and Shrikant V. Janbandhu as Executive Directors
NMDC Vigilance Campaign
NMDC Launches Three-Month Vigilance Campaign Ahead of VAW 2026, Highlights ‘Probity for Prosperity’ 
REC ESG Report
REC 57th AGM: Third ESG Report Unveiled, Focus on Sustainability and Responsible Growth 
hindustan-copper-ltd-resized
Hindustan Copper OFS Subscribed 3.41 Times on Day 1 as Government Exercises Full 6% Green-Shoe Option
Bihar-Jeevikadidi
Bihar to Build 207 Rural Haats to Boost JEEViKA Didi Products and Farmer Markets
ICGS Ajit Fast Patrol Vessel
Goa Shipyard Hands Over ICGS Ajit to Indian Coast Guard, Strengthening Indigenous Maritime Security
ADVERTISEMENT
ADVERTISEMENT
Videos
ChatGPT Image Aug 20, 2026, 05_46_21 PM
How IPS Officer Keshav Kumar Used Forensics to Crack Gujarat’s Lion Poaching Case
Shakeel Ahmad Ganie IRS Interview
‘My Path Has Not Been Straight’: Shakeel Ahmad Ganie’s Journey to the IRS
Sumit Ramteke tn
IPS Sumit Ramteke on the Cases That Changed His Career and Shook Organized Crime | Video Interview
ADVERTISEMENT
UPSC Stories
Naveen Kumar Saini UPSC CAPF
After 3 NDA Attempts and a 7-Mark Miss, Naveen Kumar Saini Gets AIR 7 in UPSC CAPF 2025
Naveen Kumar Saini secured AIR 7 in UPSC CAPF 2025 after multiple NDA and SSB failures and missing CAPF...
Pankaj Kamboj
Father Died, Family Turned to Farming: How Pankaj Kamboj Fought His Way to CAPF
After losing his father at 14 and helping his family survive through farming, Pankaj Kamboj turned repeated...
Prachi Jain
A Failed Prelims, A Fractured Leg & One More Shot: How Prachi Jain Made AIR 714
Prachi Jain secured AIR 714 in UPSC CSE 2025 after setbacks, injury and two interviews, and now prepares...
CSR NEWS
REC Foundation GEEF Global CSR Award
REC Limited Wins GEEF Global CSR Award 2026 for Excellence in Sports Development & Inclusion
REC Foundation recognised for using sports to promote youth empowerment, talent development, inclusion...
ongc
ONGC Signs MoA for ₹20 Crore CSR Support to Restore 700 Flood-Hit Schools in Assam 
CSR initiative will support restoration of around 650–700 schools, mainly in Sivasagar and Charaideo,...
IREDA Solar Projects
IREDA Inaugurates 170 kW On-Grid Solar Projects in Goa Under CSR Initiative
IREDA supports 80 kW and 90 kW solar projects at Agassaim and Bambolim to promote clean energy and reduce...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
jharkhand Government
Jharkhand Cabinet Clears 53 Proposals, Boosts Health, Education and Police Infrastructure
CM Mohan Yadav
Madhya Pradesh CM Mohan Yadav to Inaugurate Godrej’s ₹450 Crore Malanpur Unit, 2,250 Jobs Expected
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
ChatGPT Image Aug 20, 2026, 05_46_21 PM
Shakeel Ahmad Ganie IRS Interview
Sumit Ramteke tn
ADVERTISEMENT
ADVERTISEMENT