https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

IRS Officer Neetika Vilash’s ‘Peepli Live’ Inspiration

IRS Neetika Vilash's journey from fashion designer to IRS officer inspires with its narrative of passion, perseverance, and purpose-driven transformation.
Indian Masterminds Stories

Where tradition often dictates the path of young minds, one woman’s journey defied expectations and broke barriers. Despite her father’s desire for her to follow in his engineering footsteps, she chose to carve out her own destiny in the world of fashion and design. This is the story of IRS Neetika Vilash who started as a fashion designer and graphic artist, only to be driven by a powerful movie to serve her nation in a different capacity. 

In an insightful conversation with Indian Masterminds Ms. Vilash shared details about her journey from fashion designer to the corridors of power. 

Early Life and Education

Hailing from Lucknow, she completed her schooling at CMS. With a strong aptitude for mathematics and computers, she consistently achieved high marks, scoring in the 90th percentile. Her father, an engineer, naturally expected her to pursue a similar path. However, her adventurous spirit and desire to do something different led her to fashion design. “It was definitely a shock to him, as he always wanted me to pursue engineering. Back then, fashion design wasn’t a lucrative career. But I was admant,” Ms. Vilash shared. 

Passion for Fashion

Her journey in fashion began at Amity School of Fashion and Technology, where she not only excelled academically but also earned a gold medal and a scholarship for her meritorious performance. Her passion for design did not stop there; she went on to complete her master’s in communication design from NIFT Delhi and topped an examination at Pearl Academy of Fashion, one of India’s premier institutions.

Turning Point

While she was deeply immersed in the creative world of fashion, a movie changed the course of her life. “Peepli Live,” a film highlighting the issue of farmers’ suicides, struck a chord with her. “This movie made me realize how disconnected I was from the real world. I was unable to sleep for three nights,” she shared with Indian Masterminds. This epiphany was further reinforced when she read about an IAS officer who used design to solve real-world problems by developing raised hand pumps for flood-affected villages.

A New Direction

Motivated by this newfound purpose, she decided to attempt the UPSC exam. Balancing her work as a book designer at Penguin Books and her UPSC preparation, she sought guidance from a faculty member, Mr. Alok Jha, who recognized her potential. “He told me that I can clear UPSC easily and that all I have to do is leave my job and focus on preparation.” His encouragement gave her the confidence to leave her job and focus entirely on her preparation.

Journey to Success

The path was not easy. Her first attempt did not yield the desired results. With a practical timeline and a backup plan in mind, she continued her efforts. In her second attempt, she cleared the prelims, and by her third attempt, she had made it to the interview stage and secured a position in the Indian Revenue Service. “As soon as my father heard the news, he booked the next flight to Delhi, hugged me, cried 5 times, and said you made us proud,” IRS Neetika Vilash shared with a smile.

Balancing Roles

As a Deputy Commissioner of Income Tax in Pune, she has utilized her design skills to improve her office environment and streamline operations. Her ability to find solutions and her technological prowess have made significant impacts in her professional role. Balancing her demanding job with motherhood, she said, “My husband and I have divided our duties 50-50 and manage the work accordingly.”

Message to Aspirants

Her journey offers valuable insights for UPSC aspirants. She emphasizes the importance of passion, practicality, and self-belief. “Have a plan B,” she advises, acknowledging the low success rate of the exam. 

From fashion designer to IRS officer, her journey is a compelling narrative of following one’s heart, overcoming obstacles, and finding a purpose that transcends personal ambition. Her story inspires not only future civil servants but also anyone who dares to dream beyond the conventional paths laid out before them.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
yogi-Uttar Pradesh,
Uttar Pradesh Boosts Farmers’ Income with Cow-Based Natural Farming Under Yogi Government
mcl
MCL Signs MoU with Bhadrak District to Transform 50 Primary Schools in Dhamnagar, Odisha
Yogi Adityanath Janata Darshan
CM Yogi Adityanath Holds ‘Janata Darshan,’ Orders Swift Action on Citizens’ Grievances Across UP
cm yadav
MP CM Dr. Mohan Yadav Inspects Kashi Vishwanath Corridor to Boost UP-MP Tourism and MSME Collaboration
secl
SECL Partners with Gayatri Seva Sansthan for ₹9.66 Crore Water Conservation & Soil Revival Project in Bilaspur
punjab
Punjab CM Bhagwant Mann Flags Off 508 High-Tech Emergency Response Vehicles, Cuts Police Response Time Drastically
Green Ammonia Supply Deal
NTPC Renewable Energy Signs Green Ammonia Supply Deal with SECI to Strengthen India’s Green Hydrogen Mission
DDA
DDA to Redevelop 700 Parks Across Delhi with Modern Amenities and Sustainable Water Use
ADVERTISEMENT
ADVERTISEMENT
Videos
Ajay Kumar Choudhary
Ajay Kumar Choudhary : The IPS Who Sees The World Like a Canvas
WhatsApp Image 2026-03-28 at 6.22
Nemesis of Law-breakers, in Cities & Forests
Ajay Choudhary IPS
From IIT to IPS: Ajay Choudhary on AI, Policing & the Future of Law Enforcement
ADVERTISEMENT
UPSC Stories
Neha Panchal UPPCS
From Motherhood to Merit List: How Neha Panchal Turned Eight Years of Struggle into Rank 1 in UPPCS-2024
Neha Panchal topped UPPCS 2024 after eight years of preparation, balancing motherhood, family responsibilities,...
Pulkit Jain UPSC CSE 2025
How Bhopal’s Pulkit Jain Overcame FOMO and Cracked UPSC
Pulkit Jain from Bhopal cracked UPSC in his fourth attempt after missing the final list by just 3 marks...
MAYANK PUROHIT
He Quit His Job, Faced Failure, and Came Back Stronger: Mayank Purohit’s AIR 33 Story | Exclusive
From a small Rajasthan town to AIR 33 in UPSC CSE 2025, Mayank Purohit’s journey blends strategy, setbacks,...
CSR NEWS
ews
DVK Foundation Launches Scholarship Programme for EWS Students at BGIS Vrindavan
BGIS Vrindavan Partners with DVK Foundation for EWS Student Scholarships
ECIL
ECIL Completes CSR Project by Handing Over Retaining Wall at Rastriya Vidya Kendra, Telangana
ECIL Enhances Student Safety and School Infrastructure in Medchal-Malkajgiri District Through Corporate...
ntpc
NTPC WR-I Launches ₹7.64 Crore CSR Project to Renovate IPD Blocks at N.M. Wadia Hospital, Solapur
Renovation of Buildings A, B, and Annex to Strengthen Healthcare Infrastructure, Improve Patient Care,...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
yogi-Uttar Pradesh,
Uttar Pradesh Boosts Farmers’ Income with Cow-Based Natural Farming Under Yogi Government
mcl
MCL Signs MoU with Bhadrak District to Transform 50 Primary Schools in Dhamnagar, Odisha
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Ajay Kumar Choudhary
WhatsApp Image 2026-03-28 at 6.22
Ajay Choudhary IPS
ADVERTISEMENT
ADVERTISEMENT