Balmer Lawrie & Company Limited has announced an equity investment of Rs 1 crore in NapTapGo, an innovative startup aiming to transform the hospitality sector with affordable yet luxurious pod hotels across India. NapTapGo integrates AI and IoT to enhance hygiene, quality, and customer experience.
As part of the Government of India’s Startup India initiative, Balmer Lawrie supports innovation through its annual Startup Fund program. In collaboration with IIM Lucknow EIC, the company provides startups with incubation support, mentorship, and industry connections.
During the agreement signing, Balmer Lawrie’s CMD, Adhip Nath Palchaudhuri, expressed confidence in the partnership, emphasizing the importance of investing in innovation to support entrepreneurs and drive nation-building. NapTapGo’s Founder, Nitin Malhotra, highlighted the strategic value of this partnership in helping Indian startups emerge as key players in the global $1,400 billion hospitality market.