Patna: What began as a modest startup with just ₹15,000 has transformed into a thriving global brand. Shravan Kumar Roy, a native of Darbhanga in Bihar, has turned Mithila’s traditional Makhana into a health-centric global delicacy under the brand “Makhana Wala“, now known across India, the US, and other international markets.
Leaving behind a lucrative ₹8 lakh-per-annum corporate job, Shravan Kumar dared to dream differently—and that decision is now benefitting over 100 families through direct and indirect employment.
From Mithila’s Ponds to Global Palates
Grown in the ponds of Darbhanga, Madhubani, and Saharsa, Makhana has traditionally been part of Indian kitchens and religious rituals. But Shravan reimagined it for modern consumers—transforming it into a health snack with variants like Makhana Dosa, Makhana Cookies, and Makhana Kheer, marketed under his newer brand “MBA Makhanawala“.
So impactful is his innovation that Makhana-based dishes were even featured at global platforms like the G-20 Summit. A dedicated Makhana Center has also been launched at Darbhanga Airport to promote the product and the region.
Innovating with Taste: Desi Meets Diverse
Shravan has creatively infused Makhana into regional cuisines—introducing fusion dishes like Makhana Dosa, Makhana Dhokla, and more. He’s also pioneering a restaurant model that spotlights this superfood in daily menus across India.
The Road Less Travelled: From IIT Rejections to Industry Recognition
Interestingly, Shravan failed the IIT entrance exam three times, a setback that later fueled his entrepreneurial ambitions. “My failure became my foundation,” he says, emphasizing that rejection was the beginning of his real journey.
His resilience has earned him multiple accolades:
- MSME Honor Award 2021
- District Entrepreneurship Award 2022
First GI-authorized user of Makhana, recognized by the Department for Promotion of Industry and Internal Trade (DPIIT)
Struggles, Setbacks & Success
Shravan’s path wasn’t easy. From family resistance and financial hurdles to the Covid lockdown, he faced it all. Despite banks denying him loans, he remained steadfast. Today, his perseverance stands as a beacon for aspiring rural entrepreneurs.
