https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

From Cloud to Credit: EASE 7.0 Reforms Reinforce Public Sector Banks as Pillars of Viksit Bharat Vision

PSBs advance in AI-readiness, MSME credit, operational efficiency, and risk management, says IBA Chief
Indian Masterminds Stories

New Delhi: The Enhanced Access & Service Excellence (EASE) reforms have emerged as a cornerstone in strengthening India’s public sector banks (PSBs) to better align with the nation’s Viksit Bharat 2047 vision, said Atul Kumar Goel, Chief Executive of the Indian Banks’ Association (IBA).

In a series of updates shared on social media platform X (formerly Twitter), Goel highlighted how EASE 7.0 reforms have enabled PSBs to deepen their outreach to micro, small and medium enterprises (MSMEs), enhance sectoral lending capabilities, and streamline credit delivery processes across segments.

Public sector banks have fast-tracked GenAI pilots, embraced cloud technology, improved data governance, and digitised operations for scalable, cost-efficient service delivery,” Goel noted.

Read Also: SEBI Eases Delisting Rules for PSUs with 90% Government Holding, Simplifies Exit Process – Details Inside

GenAI and Cloud Adoption Lead Tech Transformation

EASE 7.0 has brought next-generation technologies like Generative AI, advanced data analytics, and cloud computing to the forefront of banking reforms. Several PSBs have begun pilot use-cases of GenAI for customer engagement, fraud detection, and operational efficiency. Cloud adoption is being used to scale operations, reduce cost overheads, and improve service delivery across urban and rural branches.

Stronger Risk Management and Cybersecurity

Goel also underscored major improvements in operational and cyber risk systems, with digitised collections, NPA (non-performing asset) recovery through automated workflows, and enhanced monitoring tools that provide deeper insights into credit and market risk.

EASE 7.0 reforms have further enhanced employee productivity through scientific target-setting, robust performance appraisals, and data-driven workforce deployment strategies. Special attention has been given to gender diversity, succession planning, and personalised learning & development to build a future-ready banking workforce.

Customer Experience Takes Centre Stage

Public sector banks have also made notable strides in improving customer experience, with digitised interfaces, simplified services, and streamlined processes that place convenience and accessibility at the core. “Banks are enhancing their relationships with customers by refining processes and building trust across physical and digital channels,” Goel said.

Read Also: PSU Banks Retain Grip on ATM Transactions as Private Lenders Dominate Digital Space

EASE 7.0 Annual Report: Laying the Foundation for FY25 and Beyond

According to the EASE 7.0 Annual Report, released Thursday, this phase of reforms marks a “defining era” in the evolution of PSBs. The report emphasises a customer-first approach, robust risk practices, and strategic alignment with India’s broader development goals.

PSBs have long been instrumental in expanding financial access to underserved communities and powering national growth. EASE 7.0 now positions them as not only banking institutions but also strategic enablers of inclusive and sustainable development.

About PSU Banks
Public Sector Banks (PSBs) are government-majority-owned financial institutions that continue to anchor India’s traditional banking infrastructure. With expansive reach through ATMs and branches, PSBs are now increasingly venturing into digital territory, aligning with evolving consumer expectations and national financial inclusion goals.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Kerala-police-resized
Kerala Govt Transfers 7 IPS Officers; Vigilance SP in Ajith Kumar Case Among Key Moves
GAIL PSU
GAIL India Announces ₹5,350 Crore Jamnagar-Loni LPG Pipeline Expansion to Strengthen Clean Fuel Network 
SP Vaid
Former J&K DGP SP Vaid Supports CDS Anil Chauhan’s Statement on 1962 War: “Use of IAF Could Have Blunted Chinese Attack”
HURL interim dividend FY26
Historic Dividend Payout: HURL Marks Milestone with Rs 1,343 Crore Interim Dividend, Reflecting Strong Growth
bureaucracy news
IRS Amrutha Varshini Palla Appointed Deputy Secretary in Economic Affairs; R. Rajagopal to Drive Railway Electrification; Rohit Kumar Singh Joins ASCI Board
Sameer Wankhede defamation suit Netflix
IRS Officer Sameer Wankhede Files Rs 2 Crore Defamation Suit Over Aryan Khan’s Netflix Series
Haryana gov resized
Haryana Govt Assigns Jhajjar District to IAS Shekhar Vidyarthi; IAS Hema Sharma Gets Additional Charge of Settlement Commissioner Cases
AI Training
Government to Launch AI Training Programme for Bureaucrats to Strengthen Future-Ready Governance
ADVERTISEMENT
ADVERTISEMENT
Videos
Siddhartha Saxena UPSC CAPF
How Siddhartha Saxena Cracked UPSC CAPF AIR 326 Against All Odds
Dr. S.K
Technology Meets Ecology: IFS Dr S K Srivastava’s Game-Changing Innovations in Forest Management | Eco Warrior Awards 2025 Interview
IFS Uttam Kumar Sharma Interview
From Extinction to Exhilaration: The Untold Story and Future Vision of Project Cheetah | Led by IFS Uttam Kumar Sharma | Eco Warrior Awards 2025
ADVERTISEMENT
UPSC Stories
Abhay Daga IPS UPSC Success Story
IIT Graduate, Microsoft Alum, Actor, to Cracking UPSC CSE: The Story of Abhay Daga
Read the inspiring journey of Abhay Daga, an IIT graduate, Microsoft alum, and actor, who cleared UPSC...
Rishav Awasthi MPPSC Risabh Awasthi MPPCS
Family’s Dream, His Determination: How Small-Town Dreamer Rishav Awasthi Conquered MPPSC 2024 with Rank 2 | Exclusive
After two failed attempts, Rishav Awasthi secured Rank 2 in MPPSC 2024, driven by family support, self-study,...
Harshita Dave MPPSC 2024
The Girl Who Turned Dreams Into a Deputy Collector Post at 22: Meet MPPSC 2024 Women Topper Harshita Dave
At just 22, Harshita Dave topped MPPSC 2024, becoming the women topper and securing Rank 5. Her journey...
Social Media
World Rhino Day India
On World Rhino Day, IFS Officer Parveen Kaswan Shares Rare Insights - India Now Hosts 80% of the World’s One-Horned Rhinos
September 22 Marks Global Call for Rhino Conservation; India Holds 80% of World’s Greater One-Horned...
Parag Madhukar Dhakate
Relentless Rains Wreak Havoc in Dehradun: IFS officer PM Dhakate Warns Citizens Amid Flash Floods
Cloudbursts in Dehradun triggered flash floods. IFS officer Dr. PM Dhakate warned citizens to stay indoors...
Forest Guard Tiger Encounter
Tigers Clash in the Wild as Forest Guards Capture Rare Footage , Retired IFS Mohan Pargaien Posts Viral Video
Retired IFS officer Mohan Pargaien shares viral video of three tigers brawling in Ramnagar, as forest...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Kerala-police-resized
Kerala Govt Transfers 7 IPS Officers; Vigilance SP in Ajith Kumar Case Among Key Moves
GAIL PSU
GAIL India Announces ₹5,350 Crore Jamnagar-Loni LPG Pipeline Expansion to Strengthen Clean Fuel Network 
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Siddhartha Saxena UPSC CAPF
Dr. S.K
IFS Uttam Kumar Sharma Interview
ADVERTISEMENT
ADVERTISEMENT