Maharatna PSU Gas Authority of India Limited (GAIL) has launched an innovative campaign under the series “Waah Kya Energy Hai” to highlight the accessibility and benefits of embracing new, clean and environmentally friendly fuel options – compressed natural gas and piped natural gas offered by GAIL and its group companies.
‘Waah Kya Energy Hai,‘ which comprises four short films in a mini-series format, tells the stories of a close-knit middle-class Indian family and how they navigate their challenges through a smarter choice of fuel usage, switching to D-PNG (Domestic Pipe Natural Gas), C-PNG (Commercial Pipe Natural Gas), CNG and Industrial PNG.
Mr. Sandeep Kumar Gupta, Chairman and Managing Director (CMD) of GAIL, stated, “Wah Kya Energy Hai is strategically crafted with GAIL’s key objectives in mind. It aims to persuade and motivate consumers by presenting natural gas as the smarter, safer, affordable and futuristic choice, one that aligns with environmental consciousness and the evolving needs of society. The campaign also highlights the advantages of using natural gas over other fuel choices given the effects on both health and the environment. Through these concerted efforts, GAIL’s campaign endeavours to catalyze a widespread shift towards cleaner and more sustainable fuel alternatives.”
