On June 21st, the Maharatna PSU Bharat Petroleum Corporation Limited (BPCL) announced its strategic partnership with Bounce Infinity intending to strengthen electric vehicle (EV) adoption across the country through the launch of innovative “eDrive stores” at particular BPCL retail outlets.
These “eDrive stores,” designed to make EVs more accessible and to raise awareness among aspiring EV customers, will be set up as multi-brand hubs for the retail sale of electric two-wheelers, strategically located at BPCL retail outlets. Never before were the consumers enabled to purchase electric two-wheelers directly at BPCL fuel stations, facilitating a smooth transition from internal combustion vehicles to electric vehicles.
BPCL’s Business Head (Retail) said, “At BPCL, we are continually advancing our services to support the nation’s sustainability goals. Partnering with Bounce Infinity is an integral part of our strategy to transform our fuel stations into versatile energy hubs that cater to the evolving needs of our customers and contribute to environmental sustainability.”
Mr. Vivekananda Hallekare, the CEO & Co-founder of Bounce Infinity, stated, “This partnership strengthens our goal of sustainable mobility solutions. Bounce Infinity will now leverage BPCL’s extensive retail network to offer consumers convenient access to our innovative range of electric two-wheelers. The flexible operation model of eDrive stores ensures consistent adherence to the highest quality standards and operational efficiency across all locations.”
This flagship partnership between the public and the private entity aims to encourage a seamless transition to EVs by targeting the large base of petrol two-wheeler owners who come to refuel at BPCL stations. It marks a pivotal step in expanding BPCL’s grasp in India’s burgeoning EV sector. Hence, this strategic placement of eDrive stores at BPCL’s extensive network of retail outlets shall increase visibility and customer engagement, solidifying the PSU’s role in promoting sustainable mobility solutions.
