29 October 2026
ADVERTISEMENT
ADVERTISEMENT

Helping Out Child Beggars and Hapless Women, She’s a Messiah in Khaki

Looking after the women and children in need, IPS officer Vrinda Shukla launched several initiatives and made numerous efforts to stop child begging and domestic violence. Her efforts have brought many changes in the Noida region of Western Uttar Pradesh.
Indian Masterminds Stories

On every traffic signal of the country, one thing that you’re certain to find is little kids begging for some money. In Noida, the vast industrial and residential township in the neighborhood of Delhi, a fresh start has been made to find the root of this perennial problem and help the kids and their families out of this miserable state of affairs.

The officer leading the drive is Noida’s DCP (in charge of women and children), Ms. Vrinda Shukla. She is a 2014-batch IPS officer of the Uttar Pradesh cadre. In an exclusive conversation with Indian Masterminds, she describes how she dealt with various issues across Noida and her initiatives to make the lives of people easier- especially the children.

Ms. Shukla giving a speech under Mission Shakti program

RAISING AWARENESS AGAINST CHILD BEGGING

Ms. Shukla started out by mapping the entire area to figure out if they were a part of any organization pushing children into begging. But that wasn’t the case in Noida. She found out that kids lived in slum colonies nearby. She went on to identify the major slums that these kids were coming from.

“We went to those slums to warn the families that this is not what their children should be doing and also motivated them about the need for education. We told them firmly that the next time we find the child begging, action will be taken against the parents” Ms. Shukla told Indian Masterminds.

Ms. Shukla addressing child beggars and their families

The parents told the officer that they wanted to send their kids to schools, but could not because schools were closed due to the Covid19 situation. To solve this issue, Ms. Shukla appointed two teachers at every slum, so the children could start receiving basic education. In this way, they would also be away from petty crimes and begging.

“We get support in CSR. I spoke to a few companies and they offered to help us out. A lot of NGOs also came forward. Volunteers working at places partnered with us and now, we have sort of become a coordinating platform. Our anti-human trafficking unit will coordinate the whole effort” says Ms. Shukla.

Ms. Shukla spreading awareness against child begging

STANDING UP FOR YOUNG RAPE VICTIMS

Ms. Shukla started counseling child rape victims who felt ashamed to face the world after the shocking treatment meted out to them. She took a team of five lady police personnel, trained by excellent psychiatrists and psychotherapists from well-known hospitals. This team visits each child victim and their families and takes a care package along with them. The package consists of a colorful schoolbag filled with art books, coloring books, and a big pouch of stationary. This helps in breaking the ice with the child and they motivate them to vent out whatever negativity may be harboring regarding what happened to them and then encourage them to move forward.

Ms. Shukla in a workshop with leading psychiatrists for counseling child rape victims

“We counseled their families, siblings, and neighbors who used to shame the little victims. At times, the condition is quite bad with the victim, so we take the child to get professional counseling, in our own vehicle. This eases the family’s worries about transportation. We then take part in all the medical follow-ups” Ms. Shukla said.

MISSION ‘SHAKTI’

Ms. Shukla is part of the massive awareness drive through which she is trying to empower women regarding the knowledge of government services for women, and how they could avail these. It comes under the umbrella of Mission ‘Shakti’ (Power), but Ms. Shukla has been doing it before.

Ms. Shukla addressing a meeting under Mission Shakti

She spread awareness amongst women to use the helpline number – 112 when cases of domestic violence were at an all-time high during the lockdown. Under this, if a lady calls saying that she’s facing domestic violence, a police vehicle goes to their place and takes the necessary action.

She is helping fight domestic violence

“We launched a follow-up service and made sure to follow up after a week, and if the violence was still pertaining, we guided them until the situation improved. We called the respective stations and even wrote their application for them. It’s a successful initiative and we’ve covered about 7000 women till now” she told Indian Masterminds.

JAGRUKTA VAHAN

Ms. Shukla launched a ‘Jagrukta Vahan’ (awareness vehicle) where she put a giant LED screen on it. On this screen runs a short film of 5-6 minutes that she recorded with her colleagues, where they shared important information regarding the protection, safety, and empowerment of women.

The short film being played on ‘jagrukta vahan’

“We told them to not accept physical beatings, and if they don’t wish to file a case, they should at least call 112 so that help for them arrives. We told them about different ways through which we could come to their assistance without registering a case” she added.

The ‘Vahan’ was sent everywhere, in every nook and corner of the city and to the slums. “It got a really overwhelming response because women gathered in big numbers and would clap after it got over. Lady Personnel would even test them later about what they understood” she said.

People gathered in large numbers to watch the film

‘SWAYAM SIDDHA’

Ms. Shukla also launched a women-patrolling team called ‘Swayam Siddha’. Through this, she took feedback from the public, especially women, by way of WhatsApp, Twitter, email, and ‘Mahila Choupal’ (women gatherings).

Police personnel under ‘swayam siddha’

The aim was to know from women themselves where they feel insecure; and after gathering the information, the ‘Swayam Siddha’ teams of police officials start patrolling these areas more frequently to make women feel safer.


Indian Masterminds Stories
Join our WhatsApp Channel
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Madhya Pradesh Urban Growth Conclave 2
Madhya Pradesh Urban Growth Conclave 2.0: CM Mohan Yadav Targets 20 Lakh Jobs, 15 Townships by 2047
NHPC Vigilance Awareness Week
NHPC Inaugurates Vigilance Awareness Week 2026 Under ‘Probity for Prosperity’ Theme
MRPL Vigilance Awareness Week
MRPL Inaugurates Vigilance Awareness Week 2026, Emphasises Integrity and Transparency
Uttarakhand Officers VRS
Why Are IAS, IPS and IFS Officers Opting for VRS in Uttarakhand? 3 Forest Officers Seek Early Retirement in Three Years
PNB Housing Finanace
PNB Housing Finance Q2 FY27 Results: Net Profit Rises 6% to ₹617 Crore, AUM Grows 17%
BPCL
BPCL Wins CHT Innovation Award 2025–26 for CLRTO Technology at ETM-2026
GAIL PSU
GAIL India to Invest $63 Million in Ratnagiri LNG Terminal Heating Unit by June 2027 
MCL E-Waste Management Campaign
Mahanadi Coalfields Organises Street Plays to Promote E-Waste Management Under Special Campaign 6
ADVERTISEMENT
ADVERTISEMENT
Videos
Five years after Kargil, India sent its cricketing heroes to Pakistan where terrorism posed a deadly threat. The man guarding them, former Special Director of Intelligence Bureau, Mr. Yashovardhan Azad, reveals what all went behind the scenes during that crucial tour. 
Trust No One, Said His Instinct in Pakistan
Gajendra Singh Shekhawat
How India Plans to Boost Tourism, Create Jobs and Ease Overcrowding : Gajendra Singh Shekhawat on the Road to 2047
Dr Saket Badola IFS
Beyond Tigers and Safaris: How Corbett Literature Festival Wants to Change the Conservation Conversation
ADVERTISEMENT
UPSC Stories
IA&AS Lokesh Datal
‘Dreams Don’t Change Lives, Daily Habits Do’: IA&AS Officer Lokesh Datal on UPSC and Discipline
IA&AS officer Lokesh Datal shares his UPSC journey, clearing the exam in his fourth attempt, building...
Mavis tak
From Dropping Out of School to Becoming an IPS Officer : How a Father’s Unwavering Support Helped Mavis Tak Achieve Success
For Mavis Tak, becoming an IPS officer once seemed like a distant dream. Despite financial struggles...
Bhikan Rojekar UPSC
He missed MBBS by 1 mark in 2016; Maharashtra’s Bhikan Rojekar secures UPSC AIR 812
Bhikan Rojekar secured AIR 812 in UPSC CSE 2025 in his third attempt. Read how the son of a farm labourer...
CSR NEWS
nalco
NALCO Foundation Signs MoU to Sponsor 21 Odisha Youths for Three-Year Nursing Diploma 
The three-year nursing course will support youths from villages near NALCO’s Anugul and Koraput complexes,...
NALCO Nursing Education Initiative
NALCO Foundation Signs MoU to Sponsor 40 Odisha Youths for Three-Year Nursing Diploma Course
The initiative will support GNM nursing education for youths from villages near NALCO’s Angul and Koraput...
MCL CSR Projects
MCL Signs Two MoUs with Sambalpur Administration, Invests ₹1.51 Crore in CSR Projects
The initiatives will provide one-year nutritional support to 1,100 TB patients and install solar streetlights...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Madhya Pradesh Urban Growth Conclave 2
Madhya Pradesh Urban Growth Conclave 2.0: CM Mohan Yadav Targets 20 Lakh Jobs, 15 Townships by 2047
NHPC Vigilance Awareness Week
NHPC Inaugurates Vigilance Awareness Week 2026 Under ‘Probity for Prosperity’ Theme
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Five years after Kargil, India sent its cricketing heroes to Pakistan where terrorism posed a deadly threat. The man guarding them, former Special Director of Intelligence Bureau, Mr. Yashovardhan Azad, reveals what all went behind the scenes during that crucial tour. 
Gajendra Singh Shekhawat
Dr Saket Badola IFS
ADVERTISEMENT
ADVERTISEMENT