3 November 2026
ADVERTISEMENT
ADVERTISEMENT

Katni Model Of Fighting Malnutrition Involves NGOs, Corporates

Katni Collector Mr Avi Prasad is involving community to fight malnutrition in this Madhya Pradesh district
Indian Masterminds Stories

Malnutrition is a scourge of robust nation like India. An initiative from the central part of India has shown how people and social groups together with the administration can combat malnutrition. Madhya Pradesh’s Katni district under Collector, Avi Prasad, IAS is setting up an example of community mobilization having affirmative impact on government led programs.

The thought occurred to him when Mr Prasad was on a field visit to an Anganwadi centre in the district. Mr. Avi Prasad said, “I saw one-year-old girl, Sakshi, with her mother. She was visibly looking highly malnourished. She was suffering from Severe Acute Malnutrition (SAM). I stopped by and spoke with them about her health issues.”

IAS Avi Prasad meeting Sakshi in the hospital

ENVOLVING COMMUNITY

Mr. Avi Prasad immediately ordered the health department and Department of Women and Child Development to ensure medical help the child needed. He also visited Sakshi at the hospital next day to check on her medical condition.

Speaking with Indian Masterminds, the Collector said, “We are appealing to the people including industrialists and social organisations to jointly combat malnutrition. We are trying to build an emotional bond with these poor children so that a sense of responsibility is generated. Also, private resources can go far beyond what government is doing as they can contribute additional amount of help to the children.”

Contribution from the public

Starting with Sakshi, now 182 other malnourished children of the Katni Municipal Corporation Area have been adopted by various people willing to extend a helping hand. These organizations will provide additional nutrition kits, regular home visits, counselling and medical assistance, if required.

HELP COMING FROM ALL ENDS

This Collector’s appeal has now reached nearby districts as well. A brother-sister duo came to know of Mr Prasad’s help to Sakshi. Abhishree Chouksey, a student of class 2 and Divy Chouksey, a student of class 6, got emotionally moved by the appeal. They wrote a heart touching letter to Mr. Avi Prasad.

Post cards from the brother sister duo

It stated that they want to donate their savings for cricket kit for the cause of addressing malnutrition and adopt a malnourished child. Mr. Prasad said, “We will not be taking their savings as they requested. But we will be honouring their noble gesture towards helping the affected children.”

This initiative has not only brought social organisations and corporates in coming forward to help such children but has also defeated geographical boundaries.


Indian Masterminds Stories
Join our WhatsApp Channel
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
green-hydrogen-mission-
Green Hydrogen Mission: India Targets 5 MMT Annual Production Capacity by 2030, ₹19,744 Crore Allocated
Kerala_govt_resized
Kerala Government Transfers 35 IAS Officers in Major Reshuffle: Prasanth N. Gets KSEB, Anupama T.V. Finance Posting
Ram Mandir Donation Theft
Supreme Court Cancels IPS Officer Srinath Mahadev’s Anticipatory Bail in Karnataka Lokayuktha Corruption Case
CK Anil Bihar
Who Is CK Anil? 1991-Batch IAS Officer Takes Charge as Bihar Education ACS, Raises Hopes of Major Reforms
ED Assistant Director Disproportionate Assets Case
Retired IPS Officer PV Sunil Kumar Seeks ED Probe into Alleged ₹2,011.72-Crore Ind-Barath Bank Fraud
Pooja Kumari appeals to Samrat Chaudhary
“Please Let Me See My Daughter”: Wife of Bihar IPS Officer Bhanu Pratap Singh Faints, Appeals to CM Samrat for Help
Concor
CONCOR Q2 FY27 Results: Net Profit Falls 6.8% to ₹353 Crore, Board Declares ₹1.90 Interim Dividend
PNB-resized
PNB Bank Scam: Farmers Allege ₹22 Crore FD Fraud in Greater Noida, Protest Outside Bank
ADVERTISEMENT
ADVERTISEMENT
Videos
Five years after Kargil, India sent its cricketing heroes to Pakistan where terrorism posed a deadly threat. The man guarding them, former Special Director of Intelligence Bureau, Mr. Yashovardhan Azad, reveals what all went behind the scenes during that crucial tour. 
Trust No One, Said His Instinct in Pakistan
Gajendra Singh Shekhawat
How India Plans to Boost Tourism, Create Jobs and Ease Overcrowding : Gajendra Singh Shekhawat on the Road to 2047
Dr Saket Badola IFS
Beyond Tigers and Safaris: How Corbett Literature Festival Wants to Change the Conservation Conversation
ADVERTISEMENT
UPSC Stories
UPSC Story
He Taught Students to Meet Expenses. Today, Sachin Bhadouria is a Scientist ‘B’ at CWPRS
Sachin Bhadouria overcame financial challenges and a Hindi-medium background to secure AIR 2 in a UPSC...
Vishwas Jhargad UPSC CAPF
A Photograph of His Mother Accompanied Vishwas Jhargad to the UPSC Interview, Where His Dream Came Closer
Vishwas Vijay Jhargad lost both parents as a child. With his family's support, he secured AIR 145 in...
IA&AS Lokesh Datal
‘Dreams Don’t Change Lives, Daily Habits Do’: IA&AS Officer Lokesh Datal on UPSC and Discipline
IA&AS officer Lokesh Datal shares his UPSC journey, clearing the exam in his fourth attempt, building...
CSR NEWS
Petronet LNG public health award
Petronet LNG Wins ‘Excellence in Public Health Initiatives’ Award at Asia Social Impact & Sustainability Awards 2026 
The recognition, presented in Mumbai on October 28, highlights the company’s commitment to public health,...
CMPDIL Unnat Krishi Project
CMPDIL Signs MoA with Nidhi Samriddhi Foundation to Promote Climate-Resilient Agriculture in Jharkhand
Unnat Krishi Project to introduce ICT and IoT-enabled precision farming for around 100 farmers across...
MCL
MCL Signs MoU to Provide ₹3.20 Crore for Multipurpose Community Hall in Anugola Under CSR
The project at the Reserve Police Office in Chheliapada aims to strengthen local civic infrastructure...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
green-hydrogen-mission-
Green Hydrogen Mission: India Targets 5 MMT Annual Production Capacity by 2030, ₹19,744 Crore Allocated
Kerala_govt_resized
Kerala Government Transfers 35 IAS Officers in Major Reshuffle: Prasanth N. Gets KSEB, Anupama T.V. Finance Posting
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Five years after Kargil, India sent its cricketing heroes to Pakistan where terrorism posed a deadly threat. The man guarding them, former Special Director of Intelligence Bureau, Mr. Yashovardhan Azad, reveals what all went behind the scenes during that crucial tour. 
Gajendra Singh Shekhawat
Dr Saket Badola IFS
ADVERTISEMENT
ADVERTISEMENT