https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

BPCL’s MAK Lubricants Launches Nationwide Radio Campaign to Honour Mechanics Across India

“Thank You, Mechanics – For Safe and Smooth Journeys” Campaign Spans 116 Cities and Features Cricket Legend Rahul Dravid
Indian Masterminds Stories

New Delhi: In a powerful tribute to the unsung heroes who keep India moving, Bharat Petroleum Corporation Limited (BPCL), under its flagship brand MAK Lubricants, has launched a nationwide radio campaign titled “Thank You, Mechanics – For Safe and Smooth Journeys.”

As part of BPCL’s 50th anniversary celebrations, the campaign aims to recognise and celebrate the crucial role of mechanics in ensuring road safety and vehicle reliability.

Massive Radio Outreach: 18,000+ Spots Across 116 Cities

The 30-day campaign will air across 13 leading radio stations, reaching listeners in 116 cities. It includes:

  • Over 18,000 radio spots
  • 16+ lakh seconds of airtime

Special audio jingles in 13 regional languages voiced by MAK Lubricants’ brand ambassador, Rahul Dravid

In addition, radio jockeys (RJs) will spotlight mechanics through mentions during traffic updates, time checks, and live shows, fostering listener engagement.

Read also: BPCL Joins High-Level Indian Delegation to U.S. for Alcohol-to-Jet Sustainable Aviation Fuel Collaboration

Mechanics in the Spotlight: Interviews, Meetups, and On-Ground Activations

Going beyond the airwaves, the campaign will feature:

  • 1,000+ radio interviews with mechanics
  • Live RJ interactions at 200+ transport hubs
  • Meet-and-greet sessions for 5,000+ mechanics at radio stations
  • Creation of 200+ RJ reels for social media platforms

These elements aim to celebrate the mechanic fraternity while increasing public awareness of their contribution to road safety and transportation.

BPCL Speaks: Honouring Mechanics During Its Golden Jubilee Year

S. Kannan, Business Head (Lubes), BPCL, said:

As Bharat Petroleum celebrates its 50th year of foundation, MAK Lubricants is proud to dedicate this campaign to the mechanic community, whose relentless efforts keep India moving. This campaign not only expresses our gratitude but also strengthens our bond with them by acknowledging their crucial role in ensuring safe and smooth journeys for everyone.

Building Brand Trust and Community Pride

This campaign aligns with BPCL’s broader goal of community engagement and brand inclusivity. Through this initiative, MAK Lubricants reinforces its commitment to not only delivering high-performance products but also celebrating the people who make those products matter.

By combining radio, digital, and on-ground strategies, the campaign amplifies its message and cultivates pride within the mechanic community — reinforcing BPCL’s brand values of trust, reliability, and human connection.

About BPCL

Bharat Petroleum Corporation Limited (BPCL), a Maharatna PSU under the Ministry of Petroleum and Natural Gas, is one of India’s leading energy companies. With a diversified portfolio across refining, marketing, petrochemicals, natural gas, and renewables, BPCL continues to pioneer initiatives supporting India’s transition toward sustainable energy and net-zero goals.

Read also: BPCL Transforms Education in 22 Villages Through Project Samatva, Enabling 400+ Students to Secure Merit Admissions


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Coal India Q2 FY26 results
Coal India Q2 FY26 Results: Net Profit Falls 31%, EBITDA Margin Contracts, Interim Dividend ₹10.25 Announced
NSIC_pays_dividend_
NSIC Pays ₹43.89 Crore Dividend to Government; Reports 15.6% PAT Growth in FY 2024-25
IRCTC
Results: IRCTC Announces Interim Dividend Consideration, Q2/H1 Results Review; Board Meeting Scheduled for Nov 12
NTPC Green
NTPC Green Energy Upgraded to Schedule ‘A’ CPSE, Strengthening India’s Renewable Energy Drive
IAS Amandeep Duli
Who is IAS Amandeep Duli? Lalitpur DM Goes Viral for Diwali Wishes and Looks, Transferred in UP Administrative Reshuffle
Reimagining Manufacturing Roadmap
India Eyes Top 3 Global Spot with NITI Aayog’s Reimagining Manufacturing Roadmap 2035
bureaucracy news
IRS Himanshu Roy’s Tenure Extended Till Jan 2026, IRSEE Officer Smita Srivastava to Continue in Education Ministry
Indian Bureaucracy News Latest
Centre Approves Major Bureaucratic Changes: Rajesh Aggarwal Repatriated, Rajesh Lakhani Gets Additional Charge, Tripathi Appointed OSD to Amit Shah
ADVERTISEMENT
ADVERTISEMENT
Videos
IAS Gokul S
Meet IAS Gokul S — The Officer Who Turned Disability into Determination | Video Interview 
WhatsApp Image 2025-10-23 at 10.40
Everybody Needs To Know What Is Transpiring Behind Closed Doors Of Courts
WhatsApp Image 2025-10-19 at 12.23
UPSC Journey Should Be Enjoyable, Not Cumbersome
ADVERTISEMENT
UPSC Stories
IAS Gokul S
Meet IAS Gokul S — The Officer Who Turned Disability into Determination | Video Interview 
Visually impaired IAS officer Gokul S turned his challenges into change, empowering hundreds through...
Parmeshwar Chaudhary RAS
From Taunts to Triumph: How Farmer’s Son Parmeshwar Chaudhary Rose from Lab Assistant to SDM, Securing Rank 3 in RAS 2023
Parmeshwar, once taunted over his SI selection, has scripted a stunning success—securing Rank 3 in RAS...
IAS Rupal Rana UPSC
How Rupal Rana Cracked UPSC CSE 2023 with AIR 26 After Four Attempts
UPSC Topper Rupal Rana secured AIR 26 in 2023 after four attempts. Learn her preparation strategy, booklist,...
Social Media
Tenzin Yangki IPS Arunachal
Historic First: Who Is Tenzin Yangki, Arunachal Pradesh’s First Woman to Join IPS? Anand Mahindra Hails Her
She secured an impressive 545th rank in the prestigious UPSC Civil Services Examination - 2022.
IFS Parveen Kaswan
Heartbreak by the River: 15-Day-Old Elephant Calf Rejected by Mother, Rescued by IFS Parveen Kaswan and His Team
Jaldapra, West Bengal: In a moving incident that tugs at the heart, a 15-day-old elephant calf was rescued...
Ashwini Bhide IAS and Anand Mahindra
Who Is IAS Ashwini Bhide, Hailed as a Role Model for Mumbai Metro Transformation by Anand Mahindra?
From heritage to high-tech: Bhide’s leadership in Metro Line 3 earns public praise and admiration
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Coal India Q2 FY26 results
Coal India Q2 FY26 Results: Net Profit Falls 31%, EBITDA Margin Contracts, Interim Dividend ₹10.25 Announced
NSIC_pays_dividend_
NSIC Pays ₹43.89 Crore Dividend to Government; Reports 15.6% PAT Growth in FY 2024-25
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
IAS Gokul S
WhatsApp Image 2025-10-23 at 10.40
WhatsApp Image 2025-10-19 at 12.23
ADVERTISEMENT
ADVERTISEMENT