New Delhi: In a powerful tribute to the unsung heroes who keep India moving, Bharat Petroleum Corporation Limited (BPCL), under its flagship brand MAK Lubricants, has launched a nationwide radio campaign titled “Thank You, Mechanics – For Safe and Smooth Journeys.”
As part of BPCL’s 50th anniversary celebrations, the campaign aims to recognise and celebrate the crucial role of mechanics in ensuring road safety and vehicle reliability.
Massive Radio Outreach: 18,000+ Spots Across 116 Cities
The 30-day campaign will air across 13 leading radio stations, reaching listeners in 116 cities. It includes:
- Over 18,000 radio spots
- 16+ lakh seconds of airtime
Special audio jingles in 13 regional languages voiced by MAK Lubricants’ brand ambassador, Rahul Dravid
In addition, radio jockeys (RJs) will spotlight mechanics through mentions during traffic updates, time checks, and live shows, fostering listener engagement.
Mechanics in the Spotlight: Interviews, Meetups, and On-Ground Activations
Going beyond the airwaves, the campaign will feature:
- 1,000+ radio interviews with mechanics
- Live RJ interactions at 200+ transport hubs
- Meet-and-greet sessions for 5,000+ mechanics at radio stations
- Creation of 200+ RJ reels for social media platforms
These elements aim to celebrate the mechanic fraternity while increasing public awareness of their contribution to road safety and transportation.
BPCL Speaks: Honouring Mechanics During Its Golden Jubilee Year
S. Kannan, Business Head (Lubes), BPCL, said:
“As Bharat Petroleum celebrates its 50th year of foundation, MAK Lubricants is proud to dedicate this campaign to the mechanic community, whose relentless efforts keep India moving. This campaign not only expresses our gratitude but also strengthens our bond with them by acknowledging their crucial role in ensuring safe and smooth journeys for everyone.”
Building Brand Trust and Community Pride
This campaign aligns with BPCL’s broader goal of community engagement and brand inclusivity. Through this initiative, MAK Lubricants reinforces its commitment to not only delivering high-performance products but also celebrating the people who make those products matter.
By combining radio, digital, and on-ground strategies, the campaign amplifies its message and cultivates pride within the mechanic community — reinforcing BPCL’s brand values of trust, reliability, and human connection.
About BPCL
Bharat Petroleum Corporation Limited (BPCL), a Maharatna PSU under the Ministry of Petroleum and Natural Gas, is one of India’s leading energy companies. With a diversified portfolio across refining, marketing, petrochemicals, natural gas, and renewables, BPCL continues to pioneer initiatives supporting India’s transition toward sustainable energy and net-zero goals.
