https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Punyashree Stores Of Pune Empowering Women SHGs

These are a brand of retail shops promoted by Pune Zilha Parishad across the district They are part of a bank-linked subsidy scheme worth Rs 2 crore They provide retail space for products manufactured by Self Help Groups
Indian Masterminds Stories

In the post-pandemic economy, Pune Zila Parishad has come up with a magic wand that uses local product to generate prosperity and job in the district. 

To promote and provide retail space for products manufactured by Self-Help Groups (SHGs) in the Maharashtra district, the Pune District Rural Development Authority has established Punyashree Stores. Forty-one such stores have been set up across the district since January with the help of capital subsidy schemes and bank loans. 

The concept behind it is a D-mart store, small but a proper market to purchase products. Pune Zila Parishad CEO, Ayush Prasad, a 2015 IAS batch officer, informed Indian Masterminds that these stores came up, “in a bid to double household incomes by increasing the participation of women in the workforce and also to help overcome the challenge of finding retail space for products manufactured by self-help groups”.

AIDING RURAL ECONOMY

“These stores have been standardized in design, book-keeping, supply chain management and operations,” said Mr. Prasad. 

Since production and sale are handled by different enterprises and since the retailers get products from different SHGs, Punyashree Shops are able to enforce quality standards in the products being manufactured by SHGs, the officer added. 

Pune ZP has divided the district into 75 clusters and is implementing the One Cluster – One Product Concept to identify local products, skills and plans for proper production and marketing. These steps have ensured that there are sufficient volumes to sustain regular retail outlets, he explained.

Many rural enterprises manufacture unique, high-quality products and their purchase can contribute to the growth of the local economy besides showcasing their craftsmanship to the world. “By purchasing products from these businesses, we not only are supporting local entrepreneurs but also helping in sustaining rural livelihoods and communities,” Mr. Prasad said. 

PLANNING AND EXECUTION

With the Direct Benefit Transfer policy in place, the warehouses of Pune Zila Parishad have remained unused. Now these are being provided to Cluster Federations of SHGs as storage facilities, a place for sales between producers and retailers such as Agricultural Produce Market Committees (APMCs), and also to facilitate sales on online markets.

This move by the Zila Parishad is expected to strengthen the supply chain from production to sales and create more employment opportunities and income for SHG members.

The officer further informed Indian Masterminds that the results are good and the per day turnover is over Rs 5,000.

POST-COVID BLESSINGS

The Punyashree shops have helped generate regular sales of products and thereby generated regular incomes for most homes, especially in the past few months. 

These stores have created employment in remote parts of the district in retail sales and production of items. It has created incentives for sustainable investments and growth of the micro-enterprises opened and operated by women.

“Supporting local rural enterprises becomes all the more crucial in the aftermath of the pandemic as these businesses are struggling to sustain jobs and livelihoods,” Mr. Prasad said in conclusion.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
India’s Missile Strikes on 11 Pakistani Airbases Forced Islamabad Into Panic: Ex-UK Envoy Reveals Secret Saudi Defense Pact
India’s Missile Strikes on 11 Pakistani Airbases Forced Islamabad Into Panic: Ex-UK Envoy Reveals Secret Saudi Defense Pact
Devendra Kumar Tiwari Alka Tiwari  IAS Jharkhand
First IAS Couple in India to Hold Both Chief Secretary & State Election Commissioner Posts Consecutively - Know This Powerful Pair
Policing, Trust, and Investment: Insights from IPF - Indian Masterminds
Indian Police Foundation Marks 10 Years, Discussion on How Policing Builds Investor Confidence
Madhya Pradesh football training
Mini Brazil to Germany: Vicharpur’s Young Footballers Get CM Mohan Yadav’s Blessings on Vijayadashami Week
bureaucracy news
Centre Announces Key Bureaucratic Appointments & Deputation Extensions: Neeraj Surendran, Arun G, Anand Mohan Among Key Names
PM Modi CM Nitish Kumar
Bihar Receives Rs. 10,219 Crore from Centre: A Festive Gift On Vijayadashami to Fuel Development & Welfare, Backed by GST Reforms
Chhattisgarh government
Chhattisgarh CM Charts Development Roadmap: Push for Capital Expenditure, Biometric Attendance, & Transparent Governance
Vishnu Deo Sai CM
Chhattisgarh Gets Rs. 3,462 Crore Boost from Modi Government: Here's How CM Sai Pledges To Spend It!
ADVERTISEMENT
ADVERTISEMENT
Videos
IFS Ravikant Meena UPSC IFS
Ravikant Meena on IFS Preparation, Optionals, and Life in Forest Service
Siddhartha Saxena UPSC CAPF
How Siddhartha Saxena Cracked UPSC CAPF AIR 326 Against All Odds
Dr. S.K
Technology Meets Ecology: IFS Dr S K Srivastava’s Game-Changing Innovations in Forest Management | Eco Warrior Awards 2025 Interview
ADVERTISEMENT
UPSC Stories
UPSC Chairman Ajay Kumar Live Interaction
From Cut-off Dates to Coaching & Reforms: UPSC Chairman Ajay Kumar Assures Aspirants of Fairness, Transparency & a Future-Ready UPSC | UPSC@100
A Century of Service: The UPSC’s Landmark Year Begins. Chairman Ajay Kumar on UPSC’s Centennial: “Merit,...
Giriraj Parihar MPPSC 2024
From Constable to Deputy Collector: Giriraj Parihar’s 9-Year MPPSC Journey | Farmer’s Son, Brother to Five Sisters
From a jail guard to MPPSC 2024 Rank 8, Giriraj Parihar’s nine-year journey of self-study, hard work,...
Ankit MPPSC 2024 Rank 3
From Village Dreams to Deputy Collector’s Chair: Meet Ankit, MPPSC Rank 3 Hindi Medium Topper
Ankit, a Hindi-medium aspirant from Balaghat, secured Rank 3 in MPPSC 2024 and became Deputy Collector...
Social Media
World Rhino Day India
On World Rhino Day, IFS Officer Parveen Kaswan Shares Rare Insights - India Now Hosts 80% of the World’s One-Horned Rhinos
September 22 Marks Global Call for Rhino Conservation; India Holds 80% of World’s Greater One-Horned...
Parag Madhukar Dhakate
Relentless Rains Wreak Havoc in Dehradun: IFS officer PM Dhakate Warns Citizens Amid Flash Floods
Cloudbursts in Dehradun triggered flash floods. IFS officer Dr. PM Dhakate warned citizens to stay indoors...
Forest Guard Tiger Encounter
Tigers Clash in the Wild as Forest Guards Capture Rare Footage , Retired IFS Mohan Pargaien Posts Viral Video
Retired IFS officer Mohan Pargaien shares viral video of three tigers brawling in Ramnagar, as forest...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
India’s Missile Strikes on 11 Pakistani Airbases Forced Islamabad Into Panic: Ex-UK Envoy Reveals Secret Saudi Defense Pact
India’s Missile Strikes on 11 Pakistani Airbases Forced Islamabad Into Panic: Ex-UK Envoy Reveals Secret Saudi Defense Pact
Devendra Kumar Tiwari Alka Tiwari  IAS Jharkhand
First IAS Couple in India to Hold Both Chief Secretary & State Election Commissioner Posts Consecutively - Know This Powerful Pair
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
IFS Ravikant Meena UPSC IFS
Siddhartha Saxena UPSC CAPF
Dr. S.K
ADVERTISEMENT
ADVERTISEMENT