New Delhi: Central Bank of India has signed a Memorandum of Understanding (MoU) with the Rajasthan Rural Livelihood Development Council (Rajeevika/SRLM) to strengthen financial inclusion and support the economic empowerment of rural women across Rajasthan.
The partnership aims to expand access to banking services, strengthen Self-Help Groups (SHGs), promote financial awareness, and create sustainable livelihood opportunities for rural communities.
The MoU was signed by Anil Kumar, Zonal Head, Central Bank of India, Jaipur Zone, and Priyanka Goswami, State Mission Director, Rajeevika, marking a joint commitment towards inclusive financial growth in the state.
Central Bank of India and Rajeevika Join Hands for Rural Development
The collaboration between Central Bank of India and Rajeevika focuses on improving financial accessibility for rural households, especially women-led communities.
Through this partnership, both organizations will work together to:
- Expand banking services in rural Rajasthan.
- Support Self-Help Groups (SHGs) with better financial access.
- Promote financial literacy among rural citizens.
- Encourage sustainable livelihood opportunities.
- Strengthen women’s participation in economic activities.
Focus on Empowering Rural Women Through Financial Access
The MoU is expected to play an important role in empowering rural women by connecting them with formal banking systems and financial resources.
By supporting SHGs, the initiative will help women:
- Access financial services more easily.
- Develop entrepreneurship opportunities.
- Improve income-generating activities.
- Build greater financial independence.
The partnership aligns with the broader goal of creating inclusive growth opportunities for rural communities.
Promoting Financial Literacy and Sustainable Livelihoods
A key focus area of the collaboration will be improving financial awareness among rural populations.
The initiative will encourage people to understand:
- Banking services and digital financial tools.
- Savings and credit facilities.
- Government-supported financial schemes.
- Responsible financial management.
The partnership will also support livelihood development programmes aimed at creating long-term economic opportunities for rural families.
Strengthening Banking Access Across Rural Rajasthan
Central Bank of India and Rajeevika will work together to bridge gaps in financial access by reaching underserved communities.
The collaboration reflects a shared vision of ensuring that rural citizens, particularly women associated with SHGs, receive the necessary financial support to participate actively in economic development.
This initiative is expected to contribute towards stronger rural economies and improved financial inclusion across Rajasthan.
About Central Bank of India
Central Bank of India is one of India’s oldest and leading public sector banks, established in 1911. The bank provides a wide range of banking services, including retail banking, agriculture finance, MSME lending, digital banking, and financial inclusion initiatives. Through its nationwide network, the bank continues to support economic growth and provide banking access to diverse communities across India.
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