Mumbai: GAIL (India) Limited has taken another major step in its digital transformation journey with the unveiling of the first teaser of G-360+, a next-generation Customer 360 platform developed for its petrochemical business. The new digital platform aims to integrate customer engagement, sales operations, logistics, campaign management and other key business functions into a single digital ecosystem.
Deepak Gupta, Chairman and Managing Director (CMD) of GAIL, unveiled the first teaser of G-360+ in the presence of senior company officials, including Ayush Gupta, Director (HR); Sanjay Kumar, Director (Marketing); and S K Sinha, Director (Finance).
The platform is designed to improve operational efficiency, enhance customer experience and provide greater transparency across GAIL’s customer-facing business operations.
GAIL G-360+ Platform to Integrate Key Business Operations
G-360+ is being developed as an integrated digital platform that will bring multiple customer-facing and operational functions under one digital umbrella.
It will cover key business activities, including customer engagement and onboarding, sales operations, logistics visibility and tracking, campaign management, and customer journey mapping.
By integrating these functions, GAIL aims to improve customer interactions, simplify business processes, strengthen coordination across departments and enable more efficient decision-making.
Read also: GAIL and KRIBHCO Sign MoU to Explore 1.27 MMTPA Gas-Based Fertiliser Plant in Andhra Pradesh
G-360+ to Leverage Agentic AI and Generative AI
One of the major highlights of the G-360+ platform is the integration of Artificial Intelligence (AI), advanced analytics and a virtual AI assistant.
The platform will leverage Agentic AI and Generative AI to provide end-to-end visibility across business operations, generate actionable insights and support seamless collaboration among different operational functions.
These technologies are expected to help improve the way business information is accessed, analysed and utilised, enabling more informed and data-driven decisions.
The integration of AI capabilities will also support a more responsive approach to customer engagement and business management within GAIL’s petrochemical operations.
GAIL G-360+ to Offer Access Across Multiple Devices
The G-360+ platform is designed to provide seamless accessibility across different devices, including mobile phones, tablets and desktop computers.
This multi-device accessibility will allow users across various business functions to access relevant information and platform services conveniently.
By combining multiple operational capabilities with advanced digital technologies, GAIL aims to improve transparency, coordination and efficiency throughout its customer-facing processes.
GAIL Strengthens Focus on Digital Transformation
The introduction of G-360+ reflects GAIL’s broader focus on adopting advanced technologies to transform its business operations.
The platform is expected to strengthen customer engagement by creating a more intelligent, connected and customer-centric digital ecosystem.
Through the integration of Agentic AI, Generative AI and advanced analytics, GAIL aims to move beyond conventional digital systems and establish a technology-driven approach to managing its petrochemical business.
The initiative is expected to support better operational visibility, improve collaboration and enhance the overall customer experience.
About GAIL (India) Limited
GAIL (India) Limited is a Maharatna Central Public Sector Enterprise (CPSE) under the Ministry of Petroleum and Natural Gas, Government of India. Established in 1984, the company is one of India’s leading natural gas processing, transmission and distribution companies. Its business operations also include petrochemicals, liquefied natural gas (LNG), city gas distribution, renewable energy and other energy-related activities. GAIL plays a significant role in strengthening India’s natural gas infrastructure and energy sector.
