New Delhi: Steel Authority of India Limited (SAIL), the country’s leading public sector steel producer, has been honored with eight prestigious national awards by the Public Relations Society of India (PRSI). The awards were presented during the 47th All India Public Relations Conference, held in Dehradun from December 13 to 15, 2025.
These accolades recognize SAIL’s innovative corporate communication strategies, highlighting its adoption of advanced technology and its unwavering commitment to national development.
Diverse Recognition Across Communication Categories
SAIL secured top honors in a wide range of categories, reflecting the company’s holistic and forward-looking communication approach:
- Best Advertising Campaign using AI: Awarded for the impactful SAIL advertisement campaign during the Women’s World Cup 2025.
- Best Use of AI in PR Campaign: Recognized for the pioneering AI-driven news bulletin, AI SAILTrack.
- Corporate Website: Commended for exceptional user experience and accessibility of information.
- Most Impressive Event Management: Awarded for the successful execution of the exhibition at India Steel – 2025.
- Make in India (Defense Sector): Honored for promoting indigenous manufacturing in national defense.
- E-Newsletter: Recognized for the in-house production and effective dissemination of the audio-visual news bulletin, SAILTrack.
- Best Communication Campaign (Internal Publics): Awarded for the ‘AI & U’ competition, engaging employees with emerging technologies.
- Sustainable Development Report: Recognized for excellence in creative design and layout of the Corporate Sustainability Report – 2023-24.
Read also: SAIL Reports Strong 27% Growth in Steel Sales for November 2025 Amid Robust Domestic Demand
Chairman’s Statement on the Awards
Congratulating the team, SAIL Chairman Mr. Amarendu Prakash said:
“Our engagement with all stakeholders must consistently demonstrate clarity of purpose, strong alignment with organisational values, and a deep understanding of our strategic priorities. The integration of AI-powered tools into our internal and external communication processes reflects not only the adoption of advanced technology but also our collective capability to translate vision into impactful communication. By leveraging cutting-edge innovation, we must further strengthen our ways of communication, raise benchmarks, and uphold the highest standards of professional communication, thereby contributing meaningfully to SAIL’s long-term growth and success.”
SAIL’s Commitment to Innovation and Excellence
This recognition from PRSI underscores SAIL’s leadership in corporate communication and its focus on combining technological innovation with strategic messaging. By embracing AI and digital tools, the company continues to set new benchmarks in stakeholder engagement, internal communications, and public relations.
About Steel Authority of India Limited (SAIL)
SAIL, a state-owned company under the Ministry of Steel, is one of India’s largest steel producers. It plays a significant role in meeting the nation’s steel demand and contributing to its infrastructure development. With a strong presence in both domestic and international markets, SAIL continues to focus on improving its production capacity, technological advancements, and sustainability initiatives to maintain its leadership position in the steel industry.
Read also: SAIL Rourkela Steel Plant Implements Advanced Furnace Coating to Boost Efficiency and Cut Emissions
