https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

TRIFED Signs Strategic MoUs with Rooftop, NIFT, and HPMC to Boost Tribal Marketing

The Memoranda of Understanding (MoUs) were signed on February 24, 2025, in New Delhi during the ‘Aadi Mahotsav’ at Major Dhyan Chand National Stadium
Indian Masterminds Stories

In a significant move to shift from a B2C to a B2B approach, the Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the Ministry of Tribal Affairs, has partnered with Rooftop, NIFT, and HPMC to facilitate tribal businesses. The Memoranda of Understanding (MoUs) were signed on February 24, 2025, in New Delhi during the ‘Aadi Mahotsav’ at Major Dhyan Chand National Stadium.

Also Read: TRIFED Partners with Meesho, IFCA, and MGIRI to Boost Tribal Businesses

TRIFED-Rooftop MoU for Skill Development

The MoU with Rooftop, an innovative platform offering art workshops, was signed by TRIFED Deputy General Manager Ms. Preeti Tolia and Rooftop CEO Mr. Kartik Gaggar. This partnership focuses on enhancing the skills of tribal artisans, expanding their market reach, and promoting indigenous art forms.

TRIFED-NIFT MoU for Product Development

The MoU with NIFT (National Institute of Fashion Technology) was signed between TRIFED General Manager Mr. Sandeep Pahalwan and NIFT Director Mr. Gaurav Mishra. It aims to curate and develop designs for tribal handloom and handicraft products, ensuring they meet contemporary market demands.

TRIFED-HPMC MoU for Technological Advancement

The MoU with Himachal Pradesh Horticulture Produce Marketing and Processing Corporation Ltd (HPMC) was signed between TRIFED General Manager Ms. Mamta Sharma and HPMC General Manager Mr. Sunny Sharma. This partnership will augment technology and tertiary processing of horticulture and minor forest products, benefiting tribal farmers and entrepreneurs.

Aadi Mahotsav: A Grand Celebration of Tribal Heritage

The Aadi Mahotsav, a flagship event celebrating tribal culture, saw the presence of President Smt. Droupadi Murmu, Union Minister Shri Jual Oram, MoS Shri Durga Das Uikey, and MP Ms. Bansuri Swaraj. The festival, held from February 16 to 24, 2025, showcased various tribal products from across India.

About TRIFED, Rooftop, NIFT, and HPMC

TRIFED, under the Ministry of Tribal Affairs, promotes tribal socio-economic development through marketing initiatives. Rooftop provides virtual and in-person art workshops, fostering creativity and cultural exchange. NIFT is India’s premier fashion institute, specializing in design, technology, and management. HPMC facilitates the marketing and processing of horticultural produce in Himachal Pradesh.

These partnerships mark a pivotal step in boosting tribal product markets, ensuring better economic opportunities and sustainable livelihoods for tribal communities across India.

Also Read: KVIC Chairman Manoj Kumar Inaugurates State-Level PMEGP Exhibition in Pune


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Nitish Kumar
Bihar: CM Nitish Kumar Vows to Create 1 Crore Jobs for Bihar Youth in Next 5 Years, Highlights Major Development Milestones
Vishnu Deo Sai CM
Chhattisgarh Government Approves Rs 1,390 Crore for Four New Medical Colleges and Healthcare Projects
Pushkar Singh Dhami CM
Uttarakhand Government Launches Free Pre-Recruitment Training for Agniveer Aspirants Across All Districts
Airports Authority of India AAI
PESB Finds Candidates Unsatisfactory for AAI Member (Operations) Post, Calls for New Selection Process
justice-photo
Next CJI of India: Find Out Who’s Set to Become the New Chief Justice – Full Story Inside
IPS Ratan Lal Dangi
Who Is IPS Ratan Lal Dangi? Chhattisgarh Police Officer Accused of Harassment by SI’s Wife; IG Anand Chhabra Assigned Probe - Full Story
Yogi Adityanath Ayodhya visit in Diwali
UP: CM Yogi Adityanath Orders Fire Stations Every 100 Km on Expressways, Approves 1,020 New Posts in Fire Services
SDM Chhotu Lal Sharma
Who Is SDM Chhotu Lal Sharma? The 2015-Batch RAS Officer Caught in Yet Another Scandal After Slapping Petrol Pump Employee
ADVERTISEMENT
ADVERTISEMENT
Videos
WhatsApp Image 2025-10-19 at 12.23
UPSC Journey Should Be Enjoyable, Not Cumbersome
WhatsApp Image 2025-10-16 at 15.16
The Many Facets of Former IRS Officer and Author, Giselle Mehta | Video Interview
IDES Saquib Alam
Beyond IAS and IPS: The Inspiring Work of an IDES officer | Video Interview 
ADVERTISEMENT
UPSC Stories
IAS Rupal Rana UPSC
How Rupal Rana Cracked UPSC CSE 2023 with AIR 26 After Four Attempts
UPSC Topper Rupal Rana secured AIR 26 in 2023 after four attempts. Learn her preparation strategy, booklist,...
Ankita Parashar RAS 2023
4 Attempts, 1 Dream, 0 Excuses: Meet RAS Topper Ankita Parashar, Who Fulfilled a Daughter’s Promise & Secured Rank 2 | Exclusive Interview
Ankita Parashar, a teacher-turned-officer from Pushkar, fulfilled her late father’s dream by securing...
Kushal Chaudhary RAS
From Lab Assistant’s Grit to Rajasthan Topper: How Kushal Chaudhary Topped RAS 2023 with Self-Study | Preparation, Strategy & Interview
Kushal Chaudhary, a farmer’s son and lab assistant from Ajmer, topped RAS 2023 through self-study, overcoming...
Social Media
IFS Parveen Kaswan
Heartbreak by the River: 15-Day-Old Elephant Calf Rejected by Mother, Rescued by IFS Parveen Kaswan and His Team
Jaldapra, West Bengal: In a moving incident that tugs at the heart, a 15-day-old elephant calf was rescued...
Ashwini Bhide IAS and Anand Mahindra
Who Is IAS Ashwini Bhide, Hailed as a Role Model for Mumbai Metro Transformation by Anand Mahindra?
From heritage to high-tech: Bhide’s leadership in Metro Line 3 earns public praise and admiration
World Rhino Day India
On World Rhino Day, IFS Officer Parveen Kaswan Shares Rare Insights - India Now Hosts 80% of the World’s One-Horned Rhinos
September 22 Marks Global Call for Rhino Conservation; India Holds 80% of World’s Greater One-Horned...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Nitish Kumar
Bihar: CM Nitish Kumar Vows to Create 1 Crore Jobs for Bihar Youth in Next 5 Years, Highlights Major Development Milestones
Vishnu Deo Sai CM
Chhattisgarh Government Approves Rs 1,390 Crore for Four New Medical Colleges and Healthcare Projects
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
WhatsApp Image 2025-10-19 at 12.23
WhatsApp Image 2025-10-16 at 15.16
IDES Saquib Alam
ADVERTISEMENT
ADVERTISEMENT