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Union Minister of Commerce & Industries, Piyush Goyal, Urges Indian Industries To Promote “Brand India”

Addressing the gathering, the Union Cabinet Minister applauded the efforts of PLI beneficiary companies which have been instrumental in driving growth across vital sectors
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On the eve of the completion of 10 years of the Make in India initiative, Mr. Piyush Goyal, the Union Minister of Commerce and Industry, urged the Indian industry to focus on prioritizing the production of high-quality goods to promote Brand India through sustainable practices in line with the Union’s vision of Make in India with “Zero Effect; Zero Defect.” Mr. Goyal said this while engaging with the CEOs of over 140 PLI beneficiary companies in an interactive session, celebrating their achievements under the Production Linked Incentive (PLI) Scheme.

Addressing the gathering, the Union Cabinet Minister applauded the efforts of PLI beneficiary companies which have been instrumental in driving growth across vital sectors, creating jobs, and positioning India as a global leader in manufacturing. Mr. Goyal also expressed gratitude to global champions for their dedication, significant investment in producing innovative products and contribution to generating employment through the PLI Schemes.

He further urged CEOs to focus on increasing domestic value addition in their products to make India self-reliant. He also urged the industry to support domestic manufacturers in this regard. During the three-hour-long interaction, CEOs of beneficiary companies shared their perspectives on the PLI Schemes, offering valuable insights into their experiences, success stories, and suggestions for improving the schemes’ effectiveness and streamlining implementation.

The Union Minister thanked global champions for their hard work, massive investment & generating employment under PLI Schemes. He further stated that the Government is committed to fast-tracking all the necessary approvals related to the PLI industry and also providing handholding support in achieving greater market access. Senior officials from implementing Ministries/ Departments and Project Management Agencies (PMAs) were also present. The interaction focused on the tangible outcomes delivered by the PLI Scheme across 14 sectors, which has led to a manufacturing surge and transcended India’s global competitiveness.


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