4 November 2026
ADVERTISEMENT
ADVERTISEMENT

Katni Model Of Fighting Malnutrition Involves NGOs, Corporates

Katni Collector Mr Avi Prasad is involving community to fight malnutrition in this Madhya Pradesh district
Indian Masterminds Stories

Malnutrition is a scourge of robust nation like India. An initiative from the central part of India has shown how people and social groups together with the administration can combat malnutrition. Madhya Pradesh’s Katni district under Collector, Avi Prasad, IAS is setting up an example of community mobilization having affirmative impact on government led programs.

The thought occurred to him when Mr Prasad was on a field visit to an Anganwadi centre in the district. Mr. Avi Prasad said, “I saw one-year-old girl, Sakshi, with her mother. She was visibly looking highly malnourished. She was suffering from Severe Acute Malnutrition (SAM). I stopped by and spoke with them about her health issues.”

IAS Avi Prasad meeting Sakshi in the hospital

ENVOLVING COMMUNITY

Mr. Avi Prasad immediately ordered the health department and Department of Women and Child Development to ensure medical help the child needed. He also visited Sakshi at the hospital next day to check on her medical condition.

Speaking with Indian Masterminds, the Collector said, “We are appealing to the people including industrialists and social organisations to jointly combat malnutrition. We are trying to build an emotional bond with these poor children so that a sense of responsibility is generated. Also, private resources can go far beyond what government is doing as they can contribute additional amount of help to the children.”

Contribution from the public

Starting with Sakshi, now 182 other malnourished children of the Katni Municipal Corporation Area have been adopted by various people willing to extend a helping hand. These organizations will provide additional nutrition kits, regular home visits, counselling and medical assistance, if required.

HELP COMING FROM ALL ENDS

This Collector’s appeal has now reached nearby districts as well. A brother-sister duo came to know of Mr Prasad’s help to Sakshi. Abhishree Chouksey, a student of class 2 and Divy Chouksey, a student of class 6, got emotionally moved by the appeal. They wrote a heart touching letter to Mr. Avi Prasad.

Post cards from the brother sister duo

It stated that they want to donate their savings for cricket kit for the cause of addressing malnutrition and adopt a malnourished child. Mr. Prasad said, “We will not be taking their savings as they requested. But we will be honouring their noble gesture towards helping the affected children.”

This initiative has not only brought social organisations and corporates in coming forward to help such children but has also defeated geographical boundaries.


Indian Masterminds Stories
Join our WhatsApp Channel
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Ministry of Coal
SUVIKALP: Coal Ministry Develops Digital Tool to Transform Closed and Abandoned Mines into Productive Assets
O&M Agreement
AAI Signs O&M Agreement with DIACL for Upcoming Dholera Greenfield Airport in Gujarat 
WCL 5-Star Mine Rating Awards
WCL Leads Coal Companies in 5-Star Mine Ratings, Seven Mines Receive National Recognition
Mahanagar Gas Limited MGL
Mahanagar Gas Q2 FY27 Results: Revenue Jumps 23% to Rs 2,776 Crore, Net Profit Declines to Rs 137 Crore
V Umashankar Haryana
Haryana Chief Secretary Race Heats Up: Who Is IAS V. Umashankar, Likely to Succeed Anurag Rastogi?
UNFCCC COP31
UNFCCC COP31: India to Push for Equitable Climate Action in Türkiye, Bhupender Yadav Announces Key Priorities 
Bihar EOU
Bihar EOU Raids Ruby Kumari in Disproportionate Assets Case; Properties Worth ₹2.45 Crore Detected 
Bihar State Games 2026
Bihar State Games 2026 to Be Held in First Week of December; Over 20 Sports Disciplines to Feature
ADVERTISEMENT
ADVERTISEMENT
Videos
Five years after Kargil, India sent its cricketing heroes to Pakistan where terrorism posed a deadly threat. The man guarding them, former Special Director of Intelligence Bureau, Mr. Yashovardhan Azad, reveals what all went behind the scenes during that crucial tour. 
Trust No One, Said His Instinct in Pakistan
Gajendra Singh Shekhawat
How India Plans to Boost Tourism, Create Jobs and Ease Overcrowding : Gajendra Singh Shekhawat on the Road to 2047
Dr Saket Badola IFS
Beyond Tigers and Safaris: How Corbett Literature Festival Wants to Change the Conservation Conversation
ADVERTISEMENT
UPSC Stories
IDAS Himanshu Tembhekar
Should UPSC Aspirants Give Up Their Hobbies? IDAS Officer Himanshu Tembhekar Explains
Should UPSC aspirants give up their hobbies? IDAS officer Himanshu Tembhekar explains how hobbies help...
UPSC Story
He Taught Students to Meet Expenses. Today, Sachin Bhadouria is a Scientist ‘B’ at CWPRS
Sachin Bhadouria overcame financial challenges and a Hindi-medium background to secure AIR 2 in a UPSC...
Vishwas Jhargad UPSC CAPF
A Photograph of His Mother Accompanied Vishwas Jhargad to the UPSC Interview, Where His Dream Came Closer
Vishwas Vijay Jhargad lost both parents as a child. With his family's support, he secured AIR 145 in...
CSR NEWS
HUDCO Perpetual Tier I Bond Issue
HUDCO Launches Cleanliness and Green Initiatives Across India Under Special Campaign 6.0
From planting over 100 saplings at the Institution for the Blind in Delhi to organising cleanliness drives...
Petronet LNG public health award
Petronet LNG Wins ‘Excellence in Public Health Initiatives’ Award at Asia Social Impact & Sustainability Awards 2026 
The recognition, presented in Mumbai on October 28, highlights the company’s commitment to public health,...
CMPDIL Unnat Krishi Project
CMPDIL Signs MoA with Nidhi Samriddhi Foundation to Promote Climate-Resilient Agriculture in Jharkhand
Unnat Krishi Project to introduce ICT and IoT-enabled precision farming for around 100 farmers across...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Ministry of Coal
SUVIKALP: Coal Ministry Develops Digital Tool to Transform Closed and Abandoned Mines into Productive Assets
O&M Agreement
AAI Signs O&M Agreement with DIACL for Upcoming Dholera Greenfield Airport in Gujarat 
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Five years after Kargil, India sent its cricketing heroes to Pakistan where terrorism posed a deadly threat. The man guarding them, former Special Director of Intelligence Bureau, Mr. Yashovardhan Azad, reveals what all went behind the scenes during that crucial tour. 
Gajendra Singh Shekhawat
Dr Saket Badola IFS
ADVERTISEMENT
ADVERTISEMENT