Mumbai: Mahanagar Gas Limited (MGL), a leading natural gas distribution company in India, has successfully launched Phase 1 of its Salesforce implementation under the banner of ‘Project PRISM’. This milestone makes MGL the first City Gas Distribution (CGD) company in the country to adopt and implement the Salesforce platform, aiming to enhance customer experience, streamline operations, and ensure greater transparency through advanced digital solutions.
Project PRISM Revolutionizes Customer Experience and Operations
Phase 1 of Project PRISM includes the rollout of a Customer Relationship Management (CRM) system, Collect360 app, meter reading app, and five operations and maintenance (O&M) applications. These tools lay a robust foundation for digital customer engagement and operational excellence. Consumers can now enjoy a simpler, faster, and more transparent service process, marking a significant leap forward in MGL’s digital transformation journey.
Read also: Oil India and Mahanagar Gas Partner to Boost LNG in Transport and Advance Clean Energy in India
Leadership Speaks on Digital Transformation Milestone
Mr. Ashu Shinghal, Managing Director of Mahanagar Gas Limited, stated, “The Go-Live is a major step in our digital transformation roadmap and sets a benchmark as the first CGD company in India to leverage this cutting-edge digital technology for the energy sector. Salesforce equips us with tools to serve our customers better, strengthen internal processes, and scale our operations efficiently. We commend the hard work of our implementation partner Appstrail, the Salesforce team, and our core team members in achieving this milestone.”
Looking Ahead: Phase 2 and Continued Innovation
Senior management representatives from Salesforce and Appstrail joined MGL in celebrating the successful go-live event. They expressed enthusiasm about advancing to Phase 2 of Project PRISM, which will introduce additional customer-focused features and innovative solutions to further enhance service delivery and operational efficiency.
About Mahanagar Gas Limited (MGL)
Mahanagar Gas Limited (MGL) is one of India’s largest natural gas distribution companies, serving the Mumbai Metropolitan Region. As a public sector undertaking, MGL is dedicated to providing eco-friendly, safe, and reliable natural gas to residential, commercial, industrial, and transport sectors. The company is playing a crucial role in promoting cleaner fuels like CNG and PNG and is actively expanding into LNG and other clean energy initiatives to support sustainable urban development.
Read also: MGL Launches Brand Campaign ‘Mumbai Chalta Hai, MGL Par’ to Celebrate Its Vital Role in City’s Pulse
