Bhopal: Madhya Pradesh’s progressive strides in tourism have gained national recognition as the Madhya Pradesh Tourism Board has been awarded the prestigious “National Award for Most Effective & Transformational Initiative” for its flagship Responsible Tourism Mission. The award was conferred during a grand ceremony held at Hotel Taj Lands End, Mumbai, by the organization Fun and Joy.
CM Mohan Yadav Extends Congratulations on Social Media
Chief Minister Dr. Mohan Yadav took to social media platform ‘X’ to express pride and appreciation for the Tourism Board’s achievement.
“The ‘Responsible Tourism Mission’ is a remarkable initiative, setting an example for the entire nation in sustainable and inclusive tourism. This recognition is a moment of pride for the state and its people,” the Chief Minister stated.
He also congratulated Director Dr. D. P. Singh and the entire team of the Tourism Board for their commitment and visionary execution.
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What is the Responsible Tourism Mission?
The Responsible Tourism Mission, a flagship project of the MP Tourism Board, focuses on:
- Local community participation
- Environmental protection
- Sustainable development
Through this model, tourism is used not just for economic growth but also as a tool for social transformation, promoting village development, employment generation, and cultural awareness.
Recognition for Sustainable Tourism Vision
This national award highlights Madhya Pradesh’s commitment to redefining tourism by integrating it with broader social and economic priorities. The mission ensures that tourism projects are:
- Eco-friendly
- Culturally respectful
- Inclusive of local populations
The recognition serves as a testament to the state’s forward-thinking tourism policy, which emphasizes responsibility, sustainability, and transformation.
Award Received in Mumbai Ceremony
The National Award was presented during a tourism excellence event organized by Fun and Joy at Mumbai’s Taj Lands End. Representing the Tourism Board, Director Dr. D. P. Singh received the award on behalf of Madhya Pradesh.
CM: Award is a Recognition of MP’s Diverse Culture and Natural Beauty
CM Dr. Yadav emphasized that the award has not only enhanced the visibility of Madhya Pradesh’s tourism initiatives, but also acknowledged the Board’s consistent efforts in showcasing the state’s:
- Diverse culture
- Rich heritage
- Natural landscapes
He noted that Madhya Pradesh is setting benchmarks in responsible tourism, helping bridge the gap between tourism and community development.
