New Delhi: Mera Yuva Bharat (MY Bharat), under the Ministry of Youth Affairs and Sports, mobilised 2,11,139 youth and citizens across 36 States and Union Territories during the sixth week of the 100 Weeks Campaign under the ‘Nasha Mukt Yuva for Viksit Bharat’ Abhiyan. According to the provisional report, a total of 694 programmes were conducted to raise awareness about substance abuse and encourage young people to adopt healthy, drug-free lifestyles.
The week-long activities focused on cultural initiatives such as Nashe Ke Ravan Ka Dahan and Nasha Rupi Mahishasur Ka Vadh, traditional sports and Nasha Mukt Yuva for Viksit Bharat Par Paricharcha through Neighbourhood Youth Parliament sessions. These activities combined cultural engagement, physical fitness and community dialogue to strengthen awareness about the harmful effects of substance abuse.
MY Bharat Conducts 694 Programmes Across 36 States and UTs
During the sixth week of the campaign, MY Bharat organised 694 programmes across the country, bringing together youth and citizens to promote the message of a drug-free India.
The activities were designed to encourage community participation and help young people understand the importance of preventing substance abuse. By combining cultural traditions, sports and interactive discussions, the campaign aimed to make awareness efforts more engaging and accessible to different communities.
The initiative also encouraged young people to take an active role in spreading awareness about addiction prevention and supporting healthier lifestyles.
Cultural Activities Highlight the Message of a Drug-Free India
Culturally rooted activities formed an important part of the campaign. Initiatives such as Nashe Ke Ravan Ka Dahan and Nasha Rupi Mahishasur Ka Vadh used symbolic representations of overcoming evil to communicate the message of rejecting addiction and substance abuse.
These activities sought to connect the campaign’s objectives with familiar cultural traditions, encouraging participants to reflect on the importance of making informed choices and staying away from addictive substances.
Through these symbolic events, MY Bharat aimed to strengthen public awareness and encourage collective action towards building a drug-free society.
Traditional Sports Promote Fitness and Healthy Lifestyles
Traditional sports activities were another key component of the sixth week’s programmes. These activities encouraged physical fitness, active participation and community engagement while promoting healthy alternatives to substance use.
By involving young people in sports and recreational activities, the campaign highlighted the role of physical well-being and positive social engagement in supporting a substance-free lifestyle.
The approach also helped bring communities together around a shared objective of promoting health, discipline and responsible choices among young citizens.
Neighbourhood Youth Parliament Encourages Dialogue on Substance Abuse
Under the Nasha Mukt Yuva for Viksit Bharat Par Paricharcha initiative, Neighbourhood Youth Parliament sessions provided platforms for young people and community members to discuss the harmful effects of substance abuse.
The discussions focused on prevention strategies, the importance of awareness and the role of youth in building a drug-free society. These sessions encouraged participants to exchange ideas, understand the risks associated with substance abuse and identify ways to contribute to prevention efforts within their communities.
By promoting dialogue and participation, the initiative sought to empower young people to become advocates for healthier and more informed communities.
MY Bharat Campaign Records Over 2.11 Lakh Pledges
The sixth week of the campaign recorded 2,11,139 pledges towards the goal of a drug-free India.
The pledge initiative aimed to translate awareness into personal commitment and community-level action. Participants were encouraged to adopt healthy, substance-free lifestyles and motivate others to stay away from addictive substances.
The pledge drive also reinforced the importance of individual responsibility in supporting the broader campaign against substance abuse.
FIT India and Partner Organisations Support the Campaign
The programmes were organised in collaboration with FIT India and several partner organisations, including:
- Brahma Kumaris
- Heartfulness
- Federation of Indian Chambers of Commerce and Industry (FICCI)
- CIPU
- Associated Chambers of Commerce and Industry of India (ASSOCHAM)
- Project Point
The collaboration brought together youth networks, community institutions and partner organisations to expand the campaign’s outreach and encourage collective efforts towards substance abuse prevention.
100 Weeks Campaign Focuses on Sustained Youth Engagement
Through the 100 Weeks Campaign, MY Bharat continues to engage young people and communities through awareness programmes, participatory activities and youth-led initiatives.
The sixth week’s focus on cultural traditions, traditional sports and structured community discussions highlighted the importance of sustained engagement in preventing substance abuse and encouraging informed choices among young people.
The initiative supports the broader vision of ‘Nasha Mukt Yuva for Viksit Bharat’, encouraging young citizens to contribute to healthier communities and India’s long-term development goals.
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