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NTPC Vindhyachal Launches Ash Bricks Dealership Initiative to Boost Sustainable Construction

Circular Economy Move Aims to Maximise Fly Ash Utilisation and Expand Market Outreach for Eco-Friendly Building Materials
Indian Masterminds Stories

New Delhi: In a significant step towards sustainability, NTPC Vindhyachal on Thursday flagged off its first dispatch of ash bricks under the dealership mode, reinforcing its commitment to environmentally responsible practices and circular economy initiatives. The launch aims to promote structured market outreach while ensuring optimal utilisation of fly ash generated at the thermal power station.

Ceremonial Dispatch and Leadership Presence

The ceremonial dispatch was led by Sanjib Kumar Saha, Chief General Manager (Vindhyachal), and witnessed by senior officials including AJ Rajkumar, General Manager (O&M); M Suresh, General Manager (Maintenance & ADM); Satendra Sinha, General Manager (Operation); and Ruma De Sharma, Head of HR (Vindhyachal). Officials highlighted the initiative as a milestone in NTPC Vindhyachal’s efforts to convert industrial by-products into value-added products for the construction sector.

Read also: NTPC Talcher Kaniha Holds Disaster Awareness Programme with NDRF and Odisha Govt to Boost Community Safety

Promoting Circular Economy and Sustainable Construction

The dealership mode for ash bricks is part of NTPC’s larger circular economy framework, aimed at effective utilisation of fly ash while creating sustainable building materials for the market. The initiative is expected to strengthen the station’s outreach, improve value realisation from by-products, and encourage environmentally responsible construction practices.

Collaboration and Coordination

NTPC Vindhyachal acknowledged the contribution of the CC-OS team for their coordination and support, which was crucial in successfully implementing the initiative. The move also aligns with NTPC’s strategic goals of promoting green energy solutions and resource efficiency across its operations.

About NTPC Vindhyachal

NTPC Vindhyachal, one of India’s largest thermal power stations, operates under NTPC Limited, the country’s leading power producer. Known for adopting sustainable practices, the station plays a key role in power generation, environmental stewardship, and community development initiatives in the Vindhya region.

Read also: NTPC Bhadla Solar PV Project Expands with 125 MW Capacity, Strengthening India’s Renewable Energy Push


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