New Delhi: Hindustan Urvarak & Rasayan Limited (HURL) has signed a Memorandum of Understanding (MoU) with The Art of Living Social Projects to support the Integrated Seed Bank for India Flora, an initiative focused on conserving India’s indigenous plant diversity and strengthening biodiversity conservation.
The MoU was signed in the presence of Gurudev Sri Sri Ravi Shankar and Dr. Siba Prasad Mohanty, Managing Director, HURL.
Through the CSR initiative, HURL is contributing to the preservation of India’s indigenous flora, protection of genetic diversity and development of a sustainable ecological legacy for future generations.
HURL Supports Integrated Seed Bank for India Flora
The Integrated Seed Bank for India Flora aims to contribute to the long-term conservation of India’s rich plant diversity by preserving seeds of indigenous plant species.
The initiative focuses on protecting the genetic resources of India’s flora and supporting biodiversity conservation efforts.
HURL’s participation through its CSR programme represents an expansion of its social responsibility efforts into the area of environmental conservation.
CSR Initiative to Conserve Indigenous Flora
Under the partnership, HURL is supporting efforts aimed at:
- Conserving indigenous plant species
- Safeguarding genetic diversity
- Strengthening biodiversity conservation
- Preserving India’s natural heritage
- Supporting a sustainable ecological legacy for future generations
The initiative highlights the importance of conserving plant diversity at a time when protecting natural ecosystems and genetic resources is increasingly important.
HURL Expands CSR Focus to Environmental Conservation
The partnership reflects HURL’s commitment to responsible and sustainable development.
While CSR programmes often focus on community development and social welfare, HURL’s support for the seed bank extends its CSR efforts towards the conservation of India’s natural heritage.
The company said the initiative reflects its belief that a seed represents more than the beginning of a plant. It carries the genetic memory of a species, the richness of an ecosystem and the potential to support future generations.
Partnership Strengthens Biodiversity Conservation
The collaboration between HURL and The Art of Living Social Projects brings together corporate CSR support and conservation efforts aimed at protecting India’s indigenous flora.
By supporting the Integrated Seed Bank for India Flora, HURL is contributing to a long-term approach to preserving plant genetic resources and India’s biodiversity.
The initiative also aligns with the broader objective of promoting sustainable ecological practices and protecting natural resources for future generations.
About HURL
Hindustan Urvarak & Rasayan Limited (HURL) is a joint venture of Indian public sector companies established to revive fertiliser production capacity in India and strengthen domestic availability of urea. The company operates major fertiliser plants and focuses on supporting India’s agricultural sector through reliable fertiliser production. Its CSR initiatives extend to community development, social welfare and environmental sustainability.
Read also: HURL Wins CSR Lifetime Achievement Award at BridgeBharat 2026 for Community and Social Impact
