https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

An Officer Who is Successfully Using Social Media To Solve People’s Problems

Guntur District Collector, Mr. Vivek Yadav, has launched an innovative initiative where the grievances of people are being addressed through social media.
Indian Masterminds Stories

With India going digital, the administrators of the country have also started addressing the issues of common people with new-age techniques in the digital platforms. One such proactive administrator is Guntur District Collector, Mr. Vivek Yadav. In this district of Andhra Pradesh, the administration has already started tapping the enormous reach of social media for resolving the grievances of people.

A brainchild of the district collector himself, the initiative consists of a team of four young professionals who browses different social media platforms daily to search for tagged or untagged queries or grievances in which district administration can play a constructive role.

In an exclusive interview to Indian Masterminds, District Collector Vivek Yadav explained the initiative in detail and, also, revealed where he got the idea from.

A TEAM OF FOUR PROFESSIONALS

Explaining the initiative, Mr. Vivek Yadav said, “Our aim is to create an enduring method to ensure that the grievances are effectively followed up. We have devised the programme after talking to various stakeholders. The current system bears some resemblance to an idea I got while reading an article of the Harvard Business Review.”

The team browses across social media platforms like Facebook, Twitter, Instagram etc. daily to search for any tagged or untagged queries or grievances which the district administration can take up. It leverages the free and commonly used survey administration software, Google Forms, which is given out to the public. The cell stays in contact with the relevant line department/subordinate offices through calls and letters until the problem is resolved.

People appreciate the initiative after finding satisfactory results

Earlier it was difficult for people to connect directly with the higher authorities. However, with the launching of this social media initiative, the administration itself connects to the people for redressal of their grievances.

“The unique feature of the initiative is that it was conceptualized and started at speed without requirement of any major financial investment or infrastructure, showing efficiency of the administration. Further, it also provides direct feedback regarding governance to the district administration and sends a signal of intent to every government functionary in the district. The cell also provides department-wise and week-wise analysis to allow evidence-based decision making,” said Mr. Vivek Yadav.

ENCOURAGING RESULTS

The initiative which was launched around five months back had already recorded 177 complaints till the first week of November, out of which 80 complaints have been addressed. The remaining complaints have been communicated to the concerned district offices/line departments for expedited action.

The use of social media to reach out to people in distress and help them has already received appreciation from all quarters with many complainants showing satisfaction, as seen on tweets in the official Twitter account of the District Collector. Going forward, the cell aims at institutionalising feedback mechanisms from the complainants and other stakeholders to widen its ambit and introduce further innovations for faster service delivery.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Powergrid1 Power Grid
Major Boost to Grid Infrastructure as POWERGRID Launches Eastern, North Eastern Transmission Link - Details Inside
IAS Officers Indian Administrative Services
Madhya Pradesh: IAS Officers Vikas Mishra & Alok Kumar Singh Take Crucial Roles in Chief Minister’s Office
Indian Railways
IRMS Vivek Kumar Gupta to Lead Western Railway; IRSE Sanjay Kumar Srivastava Takes Over South Central Zone
Himachal Forest Dept
Himachal Govt Moves to Restore Forest Lands; District-Level SITs to Investigate Illegal Allocations - Details Inside
HUDCO
MP: HUDCO Partners with MPUDCL to Boost Urban Infrastructure with Rs 1 Lakh Crore Funding
Indian Oil IOCL
Indian Oil Officers’ Association & Trade Unions Raise Concerns Over IOCL Pipeline Restructuring & PNGRB’s Common Carrier Policy
Animesh Kujur
From Tribal Fields to Global Tracks: Chhattisgarh's Animesh Kujur Breaks India’s 100m Sprint Record in Greece
IPS Chanhal Shekhar
IPS Chanchal Shekhar Elected President of Madhya Pradesh IPS Association, Focus on Long-Pending Demands
ADVERTISEMENT
ADVERTISEMENT
Videos
Ravi Kapoor
Why Ex-IRS Officer Ravi Kapoor Walked Away from Power
WhatsApp Image 2025-07-07 at 3.15
The Martial Artist IRS Officer Who Conquered North East India on a Cycle
WhatsApp Image 2025-07-03 at 13.33
IRS Sanjay Bahadur: The Officer With a Pen That Bites | Video Interview
ADVERTISEMENT
UPSC Stories
Sushmitha and Ishwarya Ramanathan
Their Home Was Washed Away — Sushmitha & Ishwarya Built a Legacy Instead
Sushmitha and Ishwarya lost their home to the 2004 tsunami. But with books, belief, and each other, they...
IAS SHWETA BHARTI Bihar
From Wipro to Civil Services: How Bihar's IAS Shweta Bharti Juggled a BPSC Job While Preparing for UPSC
IAS Shweta Bharti, from rural Bihar, balanced a full-time job and UPSC prep with discipline, cracked...
IPS Deepak Meghani
Deepak Meghani, IPS: A Journey of Focus, Failure, and Quiet Discipline
A passionate writer, he has authored several books in Gujarati, ranging from exam strategy guides to...
Social Media
G S Roshni
Kerala’s Fearless Forest Officer G.S. Roshni Rescues 16-Foot King Cobra with Bare Hands, Garners Praise & Critique
Beat Forest Officer G.S. Roshni’s first-ever king cobra rescue goes viral, earning her the title of ‘Green...
Kaziranga Baby Elephant
Chotu the Baby Elephant Reunited with Mother in Kaziranga: Retired IFS Officer’s Post Goes Viral
A baby elephant's emotional reunion with its mother in Kaziranga, shared by retired IFS officer Susanta...
PV Sindhu
PV Sindhu’s Visit to NADT Turns into a Wholesome Tribute to Legacy—and ‘Moolchandj
The Olympic champion shared nostalgic memories, met aspiring IRS officers, and sparked viral laughter...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Powergrid1 Power Grid
Major Boost to Grid Infrastructure as POWERGRID Launches Eastern, North Eastern Transmission Link - Details Inside
IAS Officers Indian Administrative Services
Madhya Pradesh: IAS Officers Vikas Mishra & Alok Kumar Singh Take Crucial Roles in Chief Minister’s Office
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Ravi Kapoor
WhatsApp Image 2025-07-07 at 3.15
WhatsApp Image 2025-07-03 at 13.33
ADVERTISEMENT
ADVERTISEMENT