New Delhi: The India Tourism Development Corporation (ITDC) has commenced its participation in the Swachhata Hi Seva 2026 campaign, reaffirming its focus on cleanliness, public participation and the broader vision of a clean and developed India.
The campaign began at ITDC’s headquarters in New Delhi, where Managing Director Mugdha Sinha, IAS, led the Swachhata Pledge in the presence of Director (Finance) Lokesh Kumar Aggarwal, Director (C&M) Rajesh Rana, and employees of the organisation.
ITDC Employees Take Swachhata Pledge
The pledge ceremony brought together ITDC officials and employees, who reaffirmed their commitment to maintaining cleanliness and promoting responsible practices in their workplaces and surrounding communities.
Employees from ITDC’s hotel units and offices across the country also participated in the ceremony online, reflecting a coordinated effort across the organisation.
The participation of employees from different locations highlighted the importance of collective institutional action in supporting cleanliness and sanitation initiatives.
Read also: ITDC Q1 FY27 Results: Net Profit Rises to ₹9.94 Crore as Turnover Grows 4% and PBT Jumps 11%
Swachhata Hi Seva 2026 Theme
ITDC is observing the 2026 campaign under the theme “Swachhata Mein Sahbhag: Swachhata Bharat, Viksit Bharat.”
The theme places emphasis on citizen participation and collective responsibility in advancing the cleanliness movement.
The 2026 campaign is being undertaken through a “Whole of Government” and “Whole of Society” approach, encouraging government organisations, employees, institutions and citizens to actively participate in cleanliness initiatives.
Focus on Cleanliness in Tourism and Hospitality
For ITDC, the Swachhata Hi Seva campaign also holds particular significance for the tourism and hospitality sector.
Clean, hygienic and well-maintained public and tourist spaces contribute to a positive experience for visitors and support the development of a sustainable tourism environment.
Through its participation, ITDC aims to strengthen awareness among its employees and stakeholders and encourage sustained involvement in cleanliness and environmental initiatives.
ITDC to Promote Sustained Cleanliness Efforts
The organisation’s participation in Swachhata Hi Seva 2026 underlines its commitment to contributing to the national cleanliness movement.
By involving employees across its headquarters, offices and hotel units, ITDC is seeking to promote a coordinated approach towards cleanliness and responsible practices.
The initiative supports the broader objective of building a clean, green and developed India through greater participation from government organisations and society.
About ITDC
India Tourism Development Corporation (ITDC) is a public sector undertaking under the Ministry of Tourism, Government of India. The corporation operates in the tourism and hospitality sector and provides services and infrastructure related to tourism, hospitality and travel. ITDC has played a role in promoting tourism and supporting India’s hospitality ecosystem through its various business operations and hotel units.
Read also: ONGC Reaffirms Commitment to Cleanliness and Sustainability Under Swachhata Hi Seva 2026
