Srinagar: IAS officer Mamta Yadav has assumed charge as Director of Information and Public Relations (DIPR), Jammu and Kashmir, bringing a renewed focus on digital communication, transparency and public outreach in the department.
After taking charge on October 12, Yadav interacted with officers and officials of the department, emphasising the importance of disseminating accurate and timely information about government policies, development initiatives and public welfare programmes.
She also called for greater use of digital platforms and modern communication tools to expand the department’s reach and strengthen engagement between the administration and the public.
During the interaction, Joint Director Information (Headquarters) Dr Zahoor Ahmad Raina, Deputy Director Information (PR&AV) Javid Ahmad Rather and other senior officials were present.
Yadav subsequently inspected various sections of the department and reviewed their functioning.
Who Is Mamta Yadav?
Mamta Yadav is a 2021-batch IAS officer of the AGMUT cadre, which covers Arunachal Pradesh, Goa, Mizoram and several Union Territories, including Jammu and Kashmir. Her appointment as DIPR Director places her in charge of an important government communication department responsible for disseminating official information and publicising government initiatives.
Yadav holds a Bachelor of Science (Honours) degree in Physics from Hindu College, University of Delhi.
Previous Administrative Assignments
Before her current assignment in Jammu and Kashmir, Yadav served in administrative positions in Delhi and Arunachal Pradesh.
Her previous responsibilities include:
- Deputy Commissioner, Municipal Corporation of Delhi: She served in the municipal administration, including the Keshav Puram zone.
- Sub-Divisional Magistrate, Najafgarh: She handled administrative responsibilities at the sub-divisional level in Delhi.
- District attachment in Arunachal Pradesh: Her early service experience included an assignment in Roing.
These assignments form part of her administrative experience before taking charge of the information department in Jammu and Kashmir.
Mamta Yadav Emphasises Digital Communication and Transparency
Following her assumption of charge, Yadav highlighted the department’s responsibility to maintain effective communication between the government and the public.
She stressed three important priorities for the department:
- Transparency and accuracy: Ensuring that information about government policies and programmes is communicated accurately.
- Timely dissemination: Making official announcements, development-related updates and public welfare information available without unnecessary delays.
- Digital outreach: Using modern communication platforms to expand the reach of government information and improve public engagement.
The emphasis on digital platforms reflects the changing media environment and the growing role of online communication in reaching citizens.
DIPR’s Role in Government-Public Communication
The Directorate of Information and Public Relations serves as an important communication channel between the Jammu and Kashmir administration, the media and the public.
Its responsibilities include disseminating information about government decisions, development projects, public welfare programmes and official initiatives.
Yadav’s assumption of charge comes with the responsibility of overseeing the department’s functioning and strengthening the communication of government information across the Union Territory.
Following her initial interaction with departmental officials, she inspected various sections and assessed their functioning.
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