New Delhi: The Yogi Adityanath-led Uttar Pradesh government has ramped up preparations for the UP International Trade Show (UPITS) 2025, scheduled to be held at India Expo Mart, Greater Noida, from September 25 to 29, 2025. In a strategic move to attract foreign investment and international buyers, the state has begun leveraging Indian embassies and missions abroad as part of a high-impact global outreach campaign.
Embassies to Promote Global Participation
Indian embassies have been tasked with promoting the trade show internationally. The Hosted Buyer Program, aimed at bringing in key global buyers and trade delegations, is being disseminated to trade bodies, business chambers, and prominent commercial stakeholders worldwide.
Showcasing Flagship Projects & Policies
UPITS 2025 will showcase flagship government initiatives including–
- One District One Product (ODOP)
- Defence Industrial Corridor
- New expressway and infrastructure projects
- Digital Investment Portal
- MSME vendor development schemes
- Export promotion policies
- Women entrepreneurship and startup incentives
The event will highlight not only past achievements like the Global Investors Summit outcomes, but also new industrial policies under the UP Industrial Policy 2024–30.
Extensive Multi-Tier Campaign in Motion
The state government has launched a multi-pronged promotion strategy–
- Airport and metro branding
- Television commercials
- Outreach at bus terminals
- Publicity in major Indian cities and abroad
- Cultural Showcase & Ministerial Participation
In addition to business and investment agendas, the event will spotlight Uttar Pradesh’s cultural richness, including folk art performances and traditional music. Union Ministers like Piyush Goyal, Nirmala Sitharaman, Giriraj Singh, Jitan Ram Manjhi, and Shivraj Singh Chouhan are expected to attend alongside state ministers, senior bureaucrats, and corporate leaders.
Final Preparations Underway
Preparations are nearing completion, with committees formed for-
- Protocol and hospitality
- Transportation and accommodation
- Branding and publicity
- Cultural programming
- Visitor mobilisation and logistics
The Uttar Pradesh Police is coordinating comprehensive security and traffic management to ensure smooth execution of the mega event.
