Indore, Madhya Pradesh: Known as India’s cleanest city for a record-breaking eighth time, Indore is now setting a benchmark in traffic discipline and public engagement. In a bold and innovative move, the Indore Traffic Police launched a unique road safety campaign featuring air hostesses using sign language to communicate traffic rules—aiming to foster inclusivity, discipline, and public awareness.
The campaign kicked off at two of the city’s busiest junctions, Geeta Bhawan and Palasia Square, where uniformed air hostesses stood gracefully with placards, using gestures and sign language to remind commuters of traffic norms. Designed to resonate with all sections of society—including the hearing-impaired—the initiative drew immediate public and media attention.
“The objective was to make people stop and think—not just with words, but with impactful visuals and respectful communication,” said a senior traffic official.
Social media quickly lit up with praise, as videos and photos of the campaign went viral for its fresh and human-centered approach. Netizens applauded the blend of elegance, discipline, and social sensitivity, hailing Indore as a model city once again.
Adding to the campaign’s creative flair were traffic officers serenading citizens with safety-themed songs and reward tie-ups with local brands for commuters adhering to traffic rules—turning an ordinary commute into an engaging civic experience.
With this campaign, Indore continues to lead not just in cleanliness, but in civic innovation, showcasing how safety and inclusivity can go hand in hand—beautifully and effectively.
