Dehradun: House of Himalayas, an umbrella brand showcasing locally produced goods from Uttarakhand, has recorded sales worth approximately ₹6 crore since its launch, marking a significant milestone in the state’s efforts to promote rural entrepreneurship and strengthen local livelihoods.
The initiative aims to take products made by rural women, farmers and local producers in Uttarakhand to markets across India and abroad. By combining traditional products with modern packaging, improved quality standards and integrated branding, the initiative seeks to enhance the market reach and commercial value of goods produced in the state’s villages.
Prime Minister Narendra Modi launched the House of Himalayas brand during the Uttarakhand Global Investors Summit in Dehradun in December 2023. The initiative received national recognition as an effort to advance the vision of ‘Vocal for Local’ and ‘Local for Global’.
Chief Minister Pushkar Singh Dhami has emphasised the importance of connecting local producers with national and international markets while ensuring that the economic benefits reach rural communities.
House of Himalayas Records ₹6 Crore in Sales
House of Himalayas has emerged as a platform for marketing Uttarakhand’s traditional and locally produced goods under a unified brand identity.
The initiative seeks to improve the visibility of products originating in the state’s rural and mountainous regions by bringing them together under a common brand with modern packaging and quality standards.
Key highlights of House of Himalayas include:
- Total business recorded: Approximately ₹6 crore since launch.
- Launch: December 2023.
- Launch venue: Uttarakhand Global Investors Summit, Dehradun.
- Brand launch by: Prime Minister Narendra Modi.
- Product portfolio: 83 products, including 60 distinctive products.
- Women beneficiaries: Around 5,500.
- Producer network: 55 Cluster Level Federations.
The brand is intended to help local producers access wider markets, improve product recognition and create more sustainable livelihood opportunities in Uttarakhand’s rural economy.
83 Products Included Under the House of Himalayas Brand
House of Himalayas brings together a wide range of products reflecting Uttarakhand’s local identity, traditional knowledge and natural resources.
The product portfolio covers food items, agricultural produce, herbal goods, personal care products and handicrafts. The use of integrated branding and modern packaging aims to make these products more competitive in organised retail and online marketplaces.
Major product categories include:
- Traditional food products: Pulses, grains, millets and rice.
- Spices and condiments: Locally produced spices and related products.
- Natural products: Honey, edible oils and ghee.
- Herbal products: Goods made using herbal ingredients.
- Personal care: Products for personal care and everyday use.
- Bakery products: Locally produced bakery items.
- Handicrafts: Products showcasing Uttarakhand’s traditional skills and craftsmanship.
The brand’s official website also provides an online platform for consumers to explore and purchase products across these categories.
House of Himalayas Supports 5,500 Rural Women
A major feature of House of Himalayas is its women-centric livelihood model, which connects rural women with economic activities and wider consumer markets.
According to the information provided, approximately 5,500 women beneficiaries associated with 55 Cluster Level Federations are directly connected with the brand’s economic activities.
The initiative seeks to strengthen the role of women in rural enterprise by helping them market locally produced goods under a recognised brand.
The initiative focuses on:
- Creating livelihood opportunities for rural women.
- Supporting women-led production and entrepreneurship.
- Improving market access for locally produced goods.
- Promoting traditional products from Uttarakhand.
- Strengthening rural incomes and the local economy.
By connecting rural producers with broader markets, House of Himalayas aims to ensure that the commercial benefits of local products reach the communities involved in producing them.
House of Himalayas Products Available on Amazon, Flipkart and Quick-Commerce Platforms
House of Himalayas has expanded beyond local markets by making its products available through e-commerce platforms, quick-commerce services and its own direct-to-consumer (D2C) website.
This online presence allows consumers across India to access products from Uttarakhand without depending solely on physical retail outlets.
The brand’s reported online sales channels include:
- E-commerce platforms: Amazon and Flipkart.
- Quick-commerce platforms: Blinkit, Swiggy Instamart and BigBasket.
- Official D2C website: Direct purchases through the House of Himalayas brand website.
- International markets: Availability in the United States and Canada through Amazon Global.
Access to these platforms can help the brand reach new customers, expand its distribution network and increase the visibility of products made by rural producers.
House of Himalayas Advances the Vocal for Local Vision
House of Himalayas aligns with the broader effort to promote locally manufactured and traditionally produced goods by connecting them with national and international markets.
Prime Minister Narendra Modi highlighted the brand’s potential to advance the concept of ‘Vocal for Local’ and ‘Local for Global’ during its launch at the Uttarakhand Global Investors Summit in December 2023.
The initiative seeks to combine Uttarakhand’s traditional products and rural production capabilities with modern branding, packaging and distribution systems.
Its wider objectives include:
- Promoting Uttarakhand’s local identity through its products.
- Expanding market access for farmers and rural entrepreneurs.
- Encouraging women-led livelihood activities.
- Strengthening the rural economy.
- Creating opportunities to sell local products in international markets.
The initiative also reflects the potential of collective branding to bring products from geographically dispersed rural communities under a common market identity.
Pushkar Singh Dhami Highlights Benefits for Local Producers
Uttarakhand Chief Minister Pushkar Singh Dhami has described House of Himalayas as an important initiative for taking the state’s local products from domestic markets to international consumers.
According to the Chief Minister, the initiative is designed to connect products made by women, farmers and rural entrepreneurs with wider markets while ensuring that the benefits reach self-help groups and local producers.
The government aims to strengthen the livelihoods of rural communities by improving the market access and recognition of products made in Uttarakhand’s villages.
With sales crossing approximately ₹6 crore, House of Himalayas represents a step towards building a unified brand for the state’s local products and expanding opportunities for rural entrepreneurship.
About House of Himalayas
House of Himalayas is an umbrella brand established to promote locally produced goods from Uttarakhand under a unified identity. Launched by Prime Minister Narendra Modi in December 2023, the brand brings together products made by rural women, farmers and local entrepreneurs. It focuses on improved packaging, quality, branding and wider market access, with the aim of strengthening rural livelihoods and taking Uttarakhand’s products to national and international consumers.
