Skip to main content

https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

MP to Run Two Major Public Campaigns From Sept 17; 50 Lakh to Benefit From Swamitva Drive

Madhya Pradesh will run the Swamitva and Seva Se Sankalp campaigns from September 17 to October 17, with 50 lakh beneficiaries and 58 lakh diyas part of the initiatives.
Indian Masterminds Stories

Bhopal: Madhya Pradesh Chief Minister Dr. Mohan Yadav has directed officials to conduct the Swamitva Adhikar Abhilekh Nispadan Abhiyan and Seva Se Sankalp Abhiyan across the state from September 17 to October 17.

The CM asked collectors to organise both campaigns as public celebrations and ensure participation from elected representatives, youth, social organisations and citizens.

50 Lakh People to Benefit

The Swamitva campaign will benefit around 50 lakh people and will run in three phases until October 3. Officials have been directed to ensure transparent and timely delivery of benefits, with each execution officer assigned a target of 40 registrations daily.

Pilot districts including Agar-Malwa, Barwani, Harda, Ashoknagar and Raisen are already preparing for implementation. Officials said the Swamitva mobile app is user-friendly and training for patwaris is being expedited.

Read Also: MP’s New Transport Era: EV Buses and New-Age Technology Take Centre Stage at Indore Summit

58 Lakh Diyas to Be Lit

The state-level launch of the Seva Se Sankalp Abhiyan will take place in Bhopal on September 17.

At 7 pm, more than 58 lakh diyas will be lit across Madhya Pradesh. More than 25 lakh diyas will be illuminated at Ujjain’s Mahakal Lok, with participation from social and religious organisations and people from different sections of society.

Service Activities Across the State

The month-long campaign will include 13 activities, including ‘25 Saal, 25 Kahaniyan’, ‘Badlav Ki Kahaniyan’, ‘Seva Jyoti Yatra’, ‘Jal, Jan Aur Seva Sankalp Yatra’, ‘Seva Mera Yogdan’, ‘Seva Setu Abhiyan’ and ‘Seva Ke Rang’.

The Seva Setu initiative will organise ‘Sarkar Aapke Dwar’ camps to help citizens access government schemes, while success stories of beneficiaries will be digitised and promoted through social media.

CM Yadav has also directed collectors to complete micro-planning, appoint nodal, zonal and sector officers, and regularly review progress. The government aims to use the campaigns to improve service delivery, increase awareness of welfare schemes and strengthen public participation.

Pilot Districts, Daily Registration Target Set

The Swamitva campaign will initially be implemented in Agar-Malwa, Barwani, Harda, Ashoknagar and Raisen. Officials have been trained to use the mobile application, while Patwari training is being expedited. Each execution officer has been assigned a target of 40 registrations per day. Collectors have also been asked to complete micro-planning within two days and regularly review progress.

13 Activities Planned Under Seva Se Sankalp

The month-long Seva Se Sankalp Abhiyan will feature 13 activities, including 25 Saal 25 Kahaniyan, Badlav Ki Kahaniyan, Seva Jyoti Yatra, Jal, Jan Aur Seva Sankalp Yatra, Seva Mera Yogdan, Seva Setu Abhiyan and Seva Ke Rang. These initiatives will focus on public participation, awareness and helping people access government welfare schemes.

Read Also: From Gita-Ramayana Vision to Smart Buses: MP Begins 20-Year Transport Revival with 1,036 Routes


Indian Masterminds Stories
Join our WhatsApp Channel
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Indian Navy Mangrol
Guarding India’s Coastline: Indigenous Warship Mangrol to Join the Navy
Rajnath Singh PoK Statement
India’s Defence Exports Hit ₹38,424 Crore as Rajnath Singh Pushes for Greater Private Sector Role
Project Saksham
NHAI’s Winter Pollution Plan: Emission Control Devices for 25 DG Sets
NABARD Chairman Meets West Bengal CM
West Bengal’s Rural Growth Agenda: NABARD Chairman Meets CM Suvendu Adhikari
chhattisgarh Police IPS
Chhattisgarh Transfers 18 IPS Officers: SIA, SIB, CID and District Postings Reshuffled; Jha Amankumar Ramankumar Posted as SP (SIA)
makhana (3)
Bihar Makhana Targets Global Superfood Status, Eyes 30,000 MT Exports by 2031
hindustan-copper-ltd-resized
Hindustan Copper Appoints Tarak Nath Nayak as Unit Head of Taloja and Gujarat Copper Projects
MP CM Mohan Yadav
From Farms to Factories: MP’s ₹3,800-Crore McCain Foods Project Promises 2,000 Jobs
ADVERTISEMENT
ADVERTISEMENT
Videos
PK Jena
The IAS Officer Who Put People Before Paperwork: How PK Jena Challenged Corruption and Reformed Governance
Keshav kumar
From Police Officer to Forensic Pioneer: How Dr Keshav Kumar Made Science a Weapon Against Crime
ChatGPT Image Aug 20, 2026, 05_46_21 PM
How IPS Officer Keshav Kumar Used Forensics to Crack Gujarat’s Lion Poaching Case
ADVERTISEMENT
UPSC Stories
Aayush Sharma
Three CDS Attempts, Five AFCAT Qualifications & Medical Setback: How Aayush Sharma Secured CAPF AIR 135
After three unsuccessful SSB attempts, five AFCAT qualifications and a medical setback, Aayush Sharma...
Tushar Chaudhary IRMS
He Left Intel, Built COPAL-19, Spent Months at AIIMS, Ran Half Marathons, and Returned to UPSC—Tushar Chaudhary’s Journey to IRMS
UPSC ESE AIR 4 Tushar Chaudhary left a ₹25 LPA Intel job, built COPAL-19, spent months at AIIMS, ran...
Mayank Sachan UPSC CAPF
15+ Exam Failures, 15 Years in the Navy: How Mayank Sachan Secured AIR 343 in UPSC CAPF
Former Indian Navy sailor Mayank Sachan secured AIR 343 in UPSC CAPF 2025 after 15+ exam failures, two...
CSR NEWS
IOCL CSR
IOCL Hands Over New Classroom Facility and 40 Solar Lights in Nagaland Under CSR Initiative
Indian Oil invests around ₹40 lakh in solar lighting at Padum Pukhuri village and supports school infrastructure...
WCL community-focused CSR
WCL Director Bikram Ghosh Highlights Community-Focused CSR Approach at NCCSR 2026
Speaking at the New Delhi conference, Ghosh called CSR a “Collective Social Commitment” and highlighted...
NMDC Bacheli CSR
NMDC Bacheli Supports 181 Local Students with School Kits and Bags Under CSR Initiative 
A total of 181 students from six schools in Bhansi Gram Panchayat receive essential school items under...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Indian Navy Mangrol
Guarding India’s Coastline: Indigenous Warship Mangrol to Join the Navy
Rajnath Singh PoK Statement
India’s Defence Exports Hit ₹38,424 Crore as Rajnath Singh Pushes for Greater Private Sector Role
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
PK Jena
Keshav kumar
ChatGPT Image Aug 20, 2026, 05_46_21 PM
ADVERTISEMENT
ADVERTISEMENT