Skip to main content

https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

MP to Run Two Major Public Campaigns From Sept 17; 50 Lakh to Benefit From Swamitva Drive

Madhya Pradesh will run the Swamitva and Seva Se Sankalp campaigns from September 17 to October 17, with 50 lakh beneficiaries and 58 lakh diyas part of the initiatives.
Indian Masterminds Stories

Bhopal: Madhya Pradesh Chief Minister Dr. Mohan Yadav has directed officials to conduct the Swamitva Adhikar Abhilekh Nispadan Abhiyan and Seva Se Sankalp Abhiyan across the state from September 17 to October 17.

The CM asked collectors to organise both campaigns as public celebrations and ensure participation from elected representatives, youth, social organisations and citizens.

50 Lakh People to Benefit

The Swamitva campaign will benefit around 50 lakh people and will run in three phases until October 3. Officials have been directed to ensure transparent and timely delivery of benefits, with each execution officer assigned a target of 40 registrations daily.

Pilot districts including Agar-Malwa, Barwani, Harda, Ashoknagar and Raisen are already preparing for implementation. Officials said the Swamitva mobile app is user-friendly and training for patwaris is being expedited.

Read Also: MP’s New Transport Era: EV Buses and New-Age Technology Take Centre Stage at Indore Summit

58 Lakh Diyas to Be Lit

The state-level launch of the Seva Se Sankalp Abhiyan will take place in Bhopal on September 17.

At 7 pm, more than 58 lakh diyas will be lit across Madhya Pradesh. More than 25 lakh diyas will be illuminated at Ujjain’s Mahakal Lok, with participation from social and religious organisations and people from different sections of society.

Service Activities Across the State

The month-long campaign will include 13 activities, including ‘25 Saal, 25 Kahaniyan’, ‘Badlav Ki Kahaniyan’, ‘Seva Jyoti Yatra’, ‘Jal, Jan Aur Seva Sankalp Yatra’, ‘Seva Mera Yogdan’, ‘Seva Setu Abhiyan’ and ‘Seva Ke Rang’.

The Seva Setu initiative will organise ‘Sarkar Aapke Dwar’ camps to help citizens access government schemes, while success stories of beneficiaries will be digitised and promoted through social media.

CM Yadav has also directed collectors to complete micro-planning, appoint nodal, zonal and sector officers, and regularly review progress. The government aims to use the campaigns to improve service delivery, increase awareness of welfare schemes and strengthen public participation.

Pilot Districts, Daily Registration Target Set

The Swamitva campaign will initially be implemented in Agar-Malwa, Barwani, Harda, Ashoknagar and Raisen. Officials have been trained to use the mobile application, while Patwari training is being expedited. Each execution officer has been assigned a target of 40 registrations per day. Collectors have also been asked to complete micro-planning within two days and regularly review progress.

13 Activities Planned Under Seva Se Sankalp

The month-long Seva Se Sankalp Abhiyan will feature 13 activities, including 25 Saal 25 Kahaniyan, Badlav Ki Kahaniyan, Seva Jyoti Yatra, Jal, Jan Aur Seva Sankalp Yatra, Seva Mera Yogdan, Seva Setu Abhiyan and Seva Ke Rang. These initiatives will focus on public participation, awareness and helping people access government welfare schemes.

Read Also: From Gita-Ramayana Vision to Smart Buses: MP Begins 20-Year Transport Revival with 1,036 Routes


Indian Masterminds Stories
Join our WhatsApp Channel
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
pravesh verma
Delhi Approves ₹17,969-Crore Sewerage Project Under ‘One Zone, One Operator’ Model
dgp mukesh singh
From Police Duty to Asian Games Glory: Manipur DGP Mukesh Singh Backs Sporting Talent
dgp nalin prabhat
Running for Unity, Standing for Peace: DGP Nalin Prabhat Praises J&K Youth
25 years of ids
25 Years of Jointness: HQ IDS Marks Silver Jubilee, Eyes Future-Ready Defence
MP secondary teacher recruitment 2025-26
West Bengal’s Education Workforce Gets a Pay Boost: Para-Teachers, Shiksha Bandhu Among Beneficiaries
West Bengal Police
Race for Next West Bengal DGP Enters Next Phase: 6 Senior IPS Officers in Contention as Siddh Nath Gupta Nears Retirement
IAS Shaleen Kabra
Who Will Succeed Atal Dulloo? Race for Next J&K Chief Secretary Heats Up, IAS Shaleen Kabra in Contention
BCCL Sijua Projects
BCCL CMD Reviews Sijua Projects, Focuses on Production, Dewatering and Coal Dispatch 
ADVERTISEMENT
ADVERTISEMENT
Videos
Keshav kumar
From Police Officer to Forensic Pioneer: How Dr Keshav Kumar Made Science a Weapon Against Crime
ChatGPT Image Aug 20, 2026, 05_46_21 PM
How IPS Officer Keshav Kumar Used Forensics to Crack Gujarat’s Lion Poaching Case
Shakeel Ahmad Ganie IRS Interview
‘My Path Has Not Been Straight’: Shakeel Ahmad Ganie’s Journey to the IRS
ADVERTISEMENT
UPSC Stories
Mayank Sachan UPSC CAPF
15+ Exam Failures, 15 Years in the Navy: How Mayank Sachan Secured AIR 343 in UPSC CAPF
Former Indian Navy sailor Mayank Sachan secured AIR 343 in UPSC CAPF 2025 after 15+ exam failures, two...
Dr Radhika Mishra MPPSC
“Sports Has Always Been More Than a Career for Me”: Dr Radhika Mishra Clears MPPSC Sports Officer Exam
Dr Radhika Mishra, an Assistant Professor from Gwalior, cleared the MPPSC Sports Officer Examination...
Umar Janj UPSC CAPF AC 2025
After 15 Failures, Umar Janj Finally Heard the Words He Had Been Waiting For: ‘I have made it'
Umar Janj from Jaisalmer secured AIR 160 in UPSC CAPF 2025 after 15+ failures, four attempts, four SSBs...
CSR NEWS
ECL CSR projects
ECL Signs Three CSR Project LoIs in West Bengal to Support Health, Childcare and Water Conservation 
Eastern Coalfields Limited (ECL) has signed Letters of Intent (LoIs) for three CSR projects focused on...
NCL
NCL Signs MoU With NSCBMC Jabalpur to Provide Free Breast Cancer Screening and Treatment
NCL to invest ₹2.80 crore over two years for mobile screening services in Singrauli and Sidhi; first...
BDL Telangana
BDL Partners With Telangana Health Department to Provide Nutritional Food Baskets to TB Patients
CSR Initiative Covers TB Patients in Kumrambheem Asifabad and Bhadradri Kothagudem Under Pradhan Mantri...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
pravesh verma
Delhi Approves ₹17,969-Crore Sewerage Project Under ‘One Zone, One Operator’ Model
dgp mukesh singh
From Police Duty to Asian Games Glory: Manipur DGP Mukesh Singh Backs Sporting Talent
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Keshav kumar
ChatGPT Image Aug 20, 2026, 05_46_21 PM
Shakeel Ahmad Ganie IRS Interview
ADVERTISEMENT
ADVERTISEMENT