https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Educating People on Drugs through Bollywood Celebs in Chhattisgarh

With the help of IPS officer Santosh Singh, the police department in Korea district, Chhattisgarh, is running a successful campaign against drugs called Nijaat.
Indian Masterminds Stories

With the ongoing tussle between Bollywood stars and the Narcotics Control Bureau (NCB), the issue of drugs and its production has become a matter of national concern. As steps are being taken all over the country to control its usage, the police department of Korea district in Chhattisgarh started a campaign on the same lines called Nijaat. The initiative that was launched three months ago has started yielding positive results.

While speaking to Indian Masterminds, Superintendent of Police, Korea district, Mr. Santosh Kumar Singh said, “The initiative has been launched to liberate the district from drugs, narcotics and illegal liquor. For this, we have started a three-step strategy which includes strict action from the police, mass awareness drive, and de-addiction campaign.”

NO TOLERANCE POLICY

To curb the usage of such intoxicants in this border district, the police department is taking quick actions in a mission mode. Since the initiative was started in July, 118 arrests have been made in 94 cases of drugs while 355 arrests have been made in 349 cases of illegal sale of liquor. Mr. Santosh Singh said, “It’s a huge success for the police department, as around 500 people have been caught in intoxicant substances involvement in the district. Some of the people got bail but around 50 per cent of the total people who were caught are still behind bars.”

Nijaat programme

ROPING BOLLYWOOD CELEBRITIES FOR AWARENESS

To fight the drug menace, the police department of Korea is focusing on running mass awareness drives in the district. And with the continuous support of people, the department has managed to conduct 152 public awareness programs where counseling of hundreds of drug addicts was done.

Mr. Santosh said, “We have roped in people’s representatives, social organizations, community organizations and student’s groups to conduct such programs in the district.”

In support of this campaign, the department roped in many celebrities from Bollywood. These celebrities have appealed to live a better life by staying away from drugs and narcotics in a video which was released by the Korea police department on Twitter. The short video features famous singer Kailash Kher, actor Bhagwan Tiwari and comedian Sunil Grover. Actor and producer Arbaaz Khan, comedian Rajpal Yadav and artist Virendra Saxena also feature in a video with a similar message for the people. Many supporting videos and rap songs have also been produced by local artists of the district.

Mr. Singh said, “With the support of the locals and other public figures, we are vigorously and aggressively spreading the message to stop consuming drugs. We have also roped in important figures from the state and are trying to spread awareness through them.”

DE-ADDICTION CAMPAIGN

By following the first two steps, which is strict action and mass awareness drive, the police force is now helping the highly addicted people by conducting a rehabilitation program for them. Under the first phase, the police identified the people who consumed high number of drugs and counselled them. However, now they have hired professionals to counsel these people at the rehabilitation centres.

Counselling session

According to Mr. Santosh, the campaign has been successful as the police arrested a good number of people in a very short span of time and the work is being recognized and appreciated by the state government. He is confident that these measures will help in controlling crimes in the district as well, as some percentage of crime is committed due to the involvement of drugs.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
cm bihar
Bihar CM Samrat Choudhary Announces Major Eco-Tourism Push with PPP Model Development Across Water Bodies
beml
BEML Wins PSE Excellence Award for IoT at Hyderabad 2026, Recognised for Industry 4.0 Smart Manufacturing Push
psu
NSIC India Signs MoU with Papua New Guinea to Boost MSME Collaboration in Technology, Skilling and Trade
drdo Wheeled Armoured Platforms
DRDO Unveils Advanced Tracked and Wheeled Armoured Platforms with Crewless 30 mm Turret
cm-rekha-gupta-
Delhi Govt Orders Transfer of 162 GST Officials, Including 3 Assistant Commissioners, After Surprise Inspection
Himachal IAS IPS Controversy
Himachal Pradesh Govt Transfers 2 IAS Officers, Announces Digital Census 2027 in Two Phases from 2026
Election Commission of India (ECI)
Election Commission Suspends 5 Police Officers in West Bengal Over Alleged Electoral Bias Ahead of Assembly Polls 
Rashtriya Chemicals and Fertilizers, RCF
RCF Secures AA/Stable Rating for NCDs from ICRA and India Ratings, Reinforcing Strong Financial Position
ADVERTISEMENT
ADVERTISEMENT
Videos
Pawan Sareen
Truth Behind India’s LPG Supply Strain Amid Rising Demand and Global Uncertainty 
IAS Saurabh Katiyar
IAS Saurabh Katiyar’s Model of Good Governance: Compassion, Efficiency, and Real Impact
IAS Saurabh Katiyar
How IAS Saurabh Katiyar is Making Government Offices Citizen-Friendly in Mumbai | Video Interview 
ADVERTISEMENT
UPSC Stories
WhatsApp Image 2026-04-24 at 3.47
How Manoj Ramchandra Patil Became His Village’s First Civil Servant
Hailing from drought-hit Jalihal village in Maharashtra, Manoj Ramchandra Patil secured AIR 493 in UPSC...
ankit sakni1
Ankit Sakni Becomes Bijapur’s First Civil Services Success Story
Ankit Sakni from Bhairamgarh, Bijapur, secured AIR 816 in UPSC CSE 2025, becoming the district’s first...
Jitendra Singh Mission IAS event speech
From Access to Accountability: At Mission IAS Event, Jitendra Singh Redefines What It Means to Serve
The Share India Smile Foundation’s Mission IAS Felicitation Ceremony, held at the Scope Convention Centre...
CSR NEWS
ews
DVK Foundation Launches Scholarship Programme for EWS Students at BGIS Vrindavan
BGIS Vrindavan Partners with DVK Foundation for EWS Student Scholarships
ECIL
ECIL Completes CSR Project by Handing Over Retaining Wall at Rastriya Vidya Kendra, Telangana
ECIL Enhances Student Safety and School Infrastructure in Medchal-Malkajgiri District Through Corporate...
ntpc
NTPC WR-I Launches ₹7.64 Crore CSR Project to Renovate IPD Blocks at N.M. Wadia Hospital, Solapur
Renovation of Buildings A, B, and Annex to Strengthen Healthcare Infrastructure, Improve Patient Care,...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
cm bihar
Bihar CM Samrat Choudhary Announces Major Eco-Tourism Push with PPP Model Development Across Water Bodies
beml
BEML Wins PSE Excellence Award for IoT at Hyderabad 2026, Recognised for Industry 4.0 Smart Manufacturing Push
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Pawan Sareen
IAS Saurabh Katiyar
IAS Saurabh Katiyar
ADVERTISEMENT
ADVERTISEMENT