https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

The Rebranding of Bastar to Draw Tourists

DM Bastar, Chhattisgarh, Chandan Kumar, IAS, talks about the new additions to Bastar tourism. Through these additions, employment opportunities are being opened up for hundreds of local tribal youths. Infrastructural development is going on at full force to provide tourists a comfortable stay.
Indian Masterminds Stories

Till about a few years ago, the Bastar district of Chhattisgarh used to be in news for Left-wing extremism only. There was hardly any coverage about the rich culture and heritage that held great tourism potential for the district. However, this is about to change now as tourists, both home and overseas, have started viewing Bastar in an altogether different light. And the credit for this change in perception goes to the district administration. 

In an exclusive conversation with Indian Masterminds, the District Magistrate of Bastar, IAS officer Chandan Kumar, talked about the gradual growth of the tourism sector in the region.

BASTAR TOURISM

Also known as Dakshin Kaushal, Bastar is known for its beautiful forests and rich tribal culture. Because of these reasons, the district is also referred to as the cultural capital of the state.

To boost tourism in the district, the administration launched a campaign called ‘Amcho Bastar’ (My Bastar), under which, several activities related to tourism were initiated, such as camping, trekking, boating, heritage walk, stargazing, jungle exploration, river crossing, local cuisine, and village visit for understanding the crafts and tribal culture.

Camping in Bastar

“Bastar always had a huge potential for tourism. We just want to bring out the different facets of it. Given the geography of the place which includes the waterfalls, terrains, forests, etc., the region is a good mix of every factor that can induce tourism. Then there are people who are interested in seeing archaeological sites and historical regions. Bastar can cater to everyone’s needs when it comes to providing opportunities to witness nature, archaeology, and spiritualism closely,” Mr. Kumar told Indian Masterminds.

Stargazing activity

PROVIDING EMPLOYMENT

The first step taken by the administration toward tourism was to involve and train locals who could act as guides for the tourists and provide them with appropriate hospitality. 

Around 500 tribal youths were identified by people from the gram sabhas who were unemployed but had good communication skills and were well aware of the terrain in the region. These were locals living close to destinations that attracted tourists. They received the proper training to become guides and showcase hospitality to people who come to visit their region.

Further, local people were also involved in managing homestays and camping sites to promote Ethnic Tourism. More than 300 tribals were employed in craft manufacturing in bell metal, terracotta, bamboo, and wood. Apart from this, 200 villagers were also involved in product manufacturing like cookies, spices, forest products, coffee, seed balls, etc.

The training was provided by the SHGs of Arya Prerna Samiti and was approved by Gram Panchayat and Gram Sabha. The administration then appointed the trained personnel to work in Bastar tourism, thus, providing them with an employment opportunity.

Providing employment to hundreds of individuals

INFRASTRUCTURAL DEVELOPMENT

To accommodate the tourists visiting Bastar, the administration has also focused on infrastructural development in the region, for the convenience and comfort of their guests. Under this, over 26 homestays are sanctioned by them out of which 10 homestays are fully furnished and the rest 16 are getting ready.

“People can come and stay at homestays on the banks of the river. This will give them a chance to experience the beauty and solitude of Bastar. There are so many options available to them to choose from,” shared Mr. Kumar.

Moreover, 12 community toilets have been sanctioned, out of which 10 are fully completed and work is in progress in two. Three roads have also been sanctioned for the convenience of the public, out of which, two soil roads are fully functional now. Electrification work is being done at full force. Along with this, art galleries and souvenir shops have also been opened which are being managed by SHGs.

“Earlier we faced problems related to connectivity but now that Bastar is connected to Raipur and Hyderabad via air, people won’t have to travel for long hours to reach here. This has really enhanced our footfall and people can witness this new avenue for tourism in our district,” Mr. Kumar told Indian Masterminds.

Homestays in Bastar

EXPLORING NEW AREAS

The lack of tool operators, freelancers, sufficient hotels, trained staff, and the non-exploratory nature of the administration was the biggest obstacle on the way to Bastar becoming a hot tourist spot. Now that things have changed for the better, the administration is spreading its wings and finding new places to explore.

“Every day we are coming across new waterfalls, camping sites, and unexplored terrains. We are trying to create basic facilities and amenities there so that people can come here to visit and witness the beauty themselves. There is diversity now and people are willing to explore different regions,” the officer said.

Exploring the unexplored

Mr. Kumar is now planning to club Bastar Dussehra, a unique cultural trait of Chhattisgarh which is celebrated by the local people of the state with much vigor, to give a first-hand experience to the tourists of the festival.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
PM Narendra Modi
Census 2027 Goes Digital, PM Modi Urges Citizens to Participate in ‘Nation-Building Exercise’
Sadhna Saptah 2026
PM Modi Highlights Northeast’s Bamboo Revolution as Catalyst for Innovation and Employment
WhatsApp Image 2026-04-26 at 12.45
CAIT Raises Concerns Over Retailers vs E-Commerce Companies Amid India’s $250 Billion Market Projection
images (3) (1)
‘Skills Matter More Than Degrees Today,’ Says IAS Rahul Jain at Ratlam Student Guidance Session
Delhi High Court Open Prisons Case
Delhi High Court Directs DoPT to Decide Corruption Complaint Against Retired IAS Officer Rajat Kumar in 3 Months
Shiromani_Gurdwara_Parbandhak_Committee_Official_Logo (1)
SGPC to Honour Sikh UPSC Achievers With Rs. 1 Lakh Award, Announces Advocate Harjinder Singh Dhami
venkateshwar (1)
Ex-IPS Officer A.B. Venkateswara Rao Sends Rs. 1 Crore Legal Notices to Retired, Serving IPS Officers and Andhra Pradesh Govt
Telangana IAS Cadre Shortage
Telangana Govt Transfers 30 IAS Officers in Major Bureaucratic Overhaul, Priyanka Ala Appointed Hyderabad Collector
ADVERTISEMENT
ADVERTISEMENT
Videos
Pawan Sareen
Truth Behind India’s LPG Supply Strain Amid Rising Demand and Global Uncertainty 
IAS Saurabh Katiyar
IAS Saurabh Katiyar’s Model of Good Governance: Compassion, Efficiency, and Real Impact
IAS Saurabh Katiyar
How IAS Saurabh Katiyar is Making Government Offices Citizen-Friendly in Mumbai | Video Interview 
ADVERTISEMENT
UPSC Stories
WhatsApp Image 2026-04-25 at 7.02
Born Without a Forearm, Kerala’s Daughter Secures AIR 167 in UPSC CSE 2025
Born without a forearm, Kerala’s Kajal Raju improved from AIR 910 to AIR 167 in UPSC CSE 2025 after four...
WhatsApp Image 2026-04-24 at 3.47
How Manoj Ramchandra Patil Became His Village’s First Civil Servant
Hailing from drought-hit Jalihal village in Maharashtra, Manoj Ramchandra Patil secured AIR 493 in UPSC...
ankit sakni1
Ankit Sakni Becomes Bijapur’s First Civil Services Success Story
Ankit Sakni from Bhairamgarh, Bijapur, secured AIR 816 in UPSC CSE 2025, becoming the district’s first...
CSR NEWS
ews
DVK Foundation Launches Scholarship Programme for EWS Students at BGIS Vrindavan
BGIS Vrindavan Partners with DVK Foundation for EWS Student Scholarships
ECIL
ECIL Completes CSR Project by Handing Over Retaining Wall at Rastriya Vidya Kendra, Telangana
ECIL Enhances Student Safety and School Infrastructure in Medchal-Malkajgiri District Through Corporate...
ntpc
NTPC WR-I Launches ₹7.64 Crore CSR Project to Renovate IPD Blocks at N.M. Wadia Hospital, Solapur
Renovation of Buildings A, B, and Annex to Strengthen Healthcare Infrastructure, Improve Patient Care,...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
WhatsApp Image 2026-04-25 at 6.52
Bharat Electricity Summit 2026: A Strategic Leap Towards a Future-Ready Power Sector
WhatsApp Image 2026-04-26 at 12.56
When Failure Binds With Grit: The Journey Of Valay Vaidya From Uncertainty To Success
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Pawan Sareen
IAS Saurabh Katiyar
IAS Saurabh Katiyar
ADVERTISEMENT
ADVERTISEMENT