Skip to main content

https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

The Rebranding of Bastar to Draw Tourists

DM Bastar, Chhattisgarh, Chandan Kumar, IAS, talks about the new additions to Bastar tourism. Through these additions, employment opportunities are being opened up for hundreds of local tribal youths. Infrastructural development is going on at full force to provide tourists a comfortable stay.
Indian Masterminds Stories

Till about a few years ago, the Bastar district of Chhattisgarh used to be in news for Left-wing extremism only. There was hardly any coverage about the rich culture and heritage that held great tourism potential for the district. However, this is about to change now as tourists, both home and overseas, have started viewing Bastar in an altogether different light. And the credit for this change in perception goes to the district administration. 

In an exclusive conversation with Indian Masterminds, the District Magistrate of Bastar, IAS officer Chandan Kumar, talked about the gradual growth of the tourism sector in the region.

BASTAR TOURISM

Also known as Dakshin Kaushal, Bastar is known for its beautiful forests and rich tribal culture. Because of these reasons, the district is also referred to as the cultural capital of the state.

To boost tourism in the district, the administration launched a campaign called ‘Amcho Bastar’ (My Bastar), under which, several activities related to tourism were initiated, such as camping, trekking, boating, heritage walk, stargazing, jungle exploration, river crossing, local cuisine, and village visit for understanding the crafts and tribal culture.

Camping in Bastar

“Bastar always had a huge potential for tourism. We just want to bring out the different facets of it. Given the geography of the place which includes the waterfalls, terrains, forests, etc., the region is a good mix of every factor that can induce tourism. Then there are people who are interested in seeing archaeological sites and historical regions. Bastar can cater to everyone’s needs when it comes to providing opportunities to witness nature, archaeology, and spiritualism closely,” Mr. Kumar told Indian Masterminds.

Stargazing activity

PROVIDING EMPLOYMENT

The first step taken by the administration toward tourism was to involve and train locals who could act as guides for the tourists and provide them with appropriate hospitality. 

Around 500 tribal youths were identified by people from the gram sabhas who were unemployed but had good communication skills and were well aware of the terrain in the region. These were locals living close to destinations that attracted tourists. They received the proper training to become guides and showcase hospitality to people who come to visit their region.

Further, local people were also involved in managing homestays and camping sites to promote Ethnic Tourism. More than 300 tribals were employed in craft manufacturing in bell metal, terracotta, bamboo, and wood. Apart from this, 200 villagers were also involved in product manufacturing like cookies, spices, forest products, coffee, seed balls, etc.

The training was provided by the SHGs of Arya Prerna Samiti and was approved by Gram Panchayat and Gram Sabha. The administration then appointed the trained personnel to work in Bastar tourism, thus, providing them with an employment opportunity.

Providing employment to hundreds of individuals

INFRASTRUCTURAL DEVELOPMENT

To accommodate the tourists visiting Bastar, the administration has also focused on infrastructural development in the region, for the convenience and comfort of their guests. Under this, over 26 homestays are sanctioned by them out of which 10 homestays are fully furnished and the rest 16 are getting ready.

“People can come and stay at homestays on the banks of the river. This will give them a chance to experience the beauty and solitude of Bastar. There are so many options available to them to choose from,” shared Mr. Kumar.

Moreover, 12 community toilets have been sanctioned, out of which 10 are fully completed and work is in progress in two. Three roads have also been sanctioned for the convenience of the public, out of which, two soil roads are fully functional now. Electrification work is being done at full force. Along with this, art galleries and souvenir shops have also been opened which are being managed by SHGs.

“Earlier we faced problems related to connectivity but now that Bastar is connected to Raipur and Hyderabad via air, people won’t have to travel for long hours to reach here. This has really enhanced our footfall and people can witness this new avenue for tourism in our district,” Mr. Kumar told Indian Masterminds.

Homestays in Bastar

EXPLORING NEW AREAS

The lack of tool operators, freelancers, sufficient hotels, trained staff, and the non-exploratory nature of the administration was the biggest obstacle on the way to Bastar becoming a hot tourist spot. Now that things have changed for the better, the administration is spreading its wings and finding new places to explore.

“Every day we are coming across new waterfalls, camping sites, and unexplored terrains. We are trying to create basic facilities and amenities there so that people can come here to visit and witness the beauty themselves. There is diversity now and people are willing to explore different regions,” the officer said.

Exploring the unexplored

Mr. Kumar is now planning to club Bastar Dussehra, a unique cultural trait of Chhattisgarh which is celebrated by the local people of the state with much vigor, to give a first-hand experience to the tourists of the festival.


Indian Masterminds Stories
Join our WhatsApp Channel
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Samrat Choudhary CM
Bihar’s ₹2,520 Crore Gaya Plan: Vishnupad Corridor to Mirror Kashi’s Grand Model
Rice agri
Bihar’s New Paddy Playbook: Parboiled Rice in Every District, GPS Tracking on Roads
Bihar Tourism
Bihar’s Gaya Sees 4X Tourist Growth, Expands Facilities for 50 Lakh Pilgrims
Airports Authority of India AAI
Leadership Updates: Suresh Chandra Rajeev Gets Additional Charge as AAI CVO Till April 2027 
EIL Gastech 2026
EIL Showcases ‘Total Energy Solutions’ at Gastech 2026, Highlights Global Energy Expertise
makhana (3)
From Chana to Makhana: MP’s Damoh Expands Farming Opportunities to Raise Farmer Incomes
mp cabinet
From ₹36,006 Crore Education Plan to Mega Irrigation Projects: MP Cabinet Takes Key Calls
ONGC-Videsh
ONGC Videsh Steps Up Global Expansion, Targets New Oil and Gas Assets to Boost India’s Energy Security
ADVERTISEMENT
ADVERTISEMENT
Videos
Keshav kumar
From Police Officer to Forensic Pioneer: How Dr Keshav Kumar Made Science a Weapon Against Crime
ChatGPT Image Aug 20, 2026, 05_46_21 PM
How IPS Officer Keshav Kumar Used Forensics to Crack Gujarat’s Lion Poaching Case
Shakeel Ahmad Ganie IRS Interview
‘My Path Has Not Been Straight’: Shakeel Ahmad Ganie’s Journey to the IRS
ADVERTISEMENT
UPSC Stories
Umar Janj UPSC CAPF AC 2025
After 15 Failures, Umar Janj Finally Heard the Words He Had Been Waiting For: ‘I have made it'
Umar Janj from Jaisalmer secured AIR 160 in UPSC CAPF 2025 after 15+ failures, four attempts, four SSBs...
Abhishek Parmar
NDA Failures, CAPF Setbacks, Then AIR 248:How Abhishek Parmar Overcame Years of Exam Setbacks
Abhishek Parmar became the third generation of his family to enter uniformed service after overcoming...
Naveen Kumar Saini UPSC CAPF
After 3 NDA Attempts and a 7-Mark Miss, Naveen Kumar Saini Gets AIR 7 in UPSC CAPF 2025
Naveen Kumar Saini secured AIR 7 in UPSC CAPF 2025 after multiple NDA and SSB failures and missing CAPF...
CSR NEWS
POWERGRID War Heroes Gallery
POWERGRID Hands Over ₹20 Lakh War Heroes Gallery to Indian Army at Tangdhar in Kupwara
Developed under POWERGRID’s CSR initiative, the gallery showcases Tangdhar’s military heritage and honours...
NLC India Auroville Electric Vehicles
NLC India Hands Over Four Electric Vehicles to Auroville Foundation Under ₹21 Lakh CSR Initiative
The initiative aims to promote sustainable internal transportation for Auroville residents and visiting...
HURL Integrated Seed Bank
HURL Signs MoU With Art of Living Social Projects to Support Integrated Seed Bank for India Flora
The CSR partnership will support conservation of indigenous plants, protection of genetic diversity and...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Conservation Through Empowerment: How Divya Bharathi Turned Melghat’s Forest Guards Into Biodiversity Champions
Conservation Through Empowerment: How Divya Bharathi Turned Melghat’s Forest Guards Into Biodiversity Champions
Samrat Choudhary CM
Bihar’s ₹2,520 Crore Gaya Plan: Vishnupad Corridor to Mirror Kashi’s Grand Model
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Keshav kumar
ChatGPT Image Aug 20, 2026, 05_46_21 PM
Shakeel Ahmad Ganie IRS Interview
ADVERTISEMENT
ADVERTISEMENT