In a move to expand its retail offerings, the state-owned Bank of Maharashtra (BoM) has announced a strategic collaboration with SBI Card to introduce a new line of co-branded credit cards. This initiative is aimed at addressing the changing financial and lifestyle preferences of its customer base.
As part of this partnership, BoM customers will gain access to a variety of credit cards that offer an array of benefits such as reward points, cashback deals, fuel surcharge waivers, EMI options, and exclusive discounts across categories like dining, travel, and online shopping.
Commenting on the launch, BoM’s Managing Director and CEO, Nidhu Saxena, said the partnership marks a key advancement in enriching the bank’s retail portfolio and delivering enhanced value to customers. He emphasised that the collaboration reflects the bank’s dedication to providing modern, user-friendly, and rewarding financial solutions through reliable partnerships.
The alliance combines Bank of Maharashtra’s strong banking presence and loyal customer base with SBI Card’s expertise in the credit card sector, digital infrastructure, and wide product range. The co-branded cards will be available to eligible customers nationwide through both digital and physical application channels, ensuring easy and smooth access.
