Ranchi: The Jharkhand government is set to introduce a new Influencer Engagement Policy aimed at promoting tourism across the state through digital creators and social media influencers.
The initiative is part of the government’s broader strategy to strengthen tourism branding and increase the online visibility of Jharkhand’s cultural, natural, and heritage destinations.
State-Level Influencer Conference to Launch New Policy
The Department of Tourism, Art, Culture and Sports has decided to organise a state-level influencer conference where the new policy will officially be launched.
The event will be held at:
- Hotel Paryatan Vihar
The conference aims to bring together leading social media influencers and digital content creators from across the state.
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Focus on Tourism Branding and Digital Promotion
According to officials, the conference will focus on:
- Promoting Jharkhand tourism through digital platforms
- Building collaboration between influencers and the tourism department
- Increasing awareness about tourist destinations
- Expanding the state’s online tourism presence
The policy is expected to help position Jharkhand as an emerging tourism destination in India.
Tourism Department to Partner with Influencers
After the policy is implemented, influencers will get the opportunity to officially collaborate with the tourism department for promotional campaigns.
The department believes the initiative will create a formal partnership framework between:
- Digital creators
- Travel influencers
- Tourism authorities
This collaboration is expected to strengthen destination marketing through social media outreach.
Influencers to Receive Financial Support and Assistance
Under the proposed policy:
- Influencers promoting major tourist destinations in Jharkhand may receive remuneration
- The tourism department will support digital content creation
- Creators may receive assistance for producing tourism-focused videos, reels, and campaigns
Officials said the move will encourage high-quality tourism content and wider digital engagement.
Minister Sudivya Kumar to Attend Event
Departmental Minister Sudivya Kumar will attend the conference as the chief guest.
The event is expected to play a key role in shaping Jharkhand’s digital tourism strategy.
Jharkhand Strengthens Tourism Promotion Strategy
The state government has been taking several steps to improve tourism infrastructure and branding. By involving influencers and content creators, the government aims to:
- Attract more domestic and international tourists
- Promote eco-tourism and cultural tourism
- Showcase lesser-known destinations
- Enhance digital engagement with younger audiences
The Influencer Engagement Policy is expected to become an important part of Jharkhand’s tourism development roadmap.
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