https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Women In Distress No More In Andhra Now, Thanks To This…

The Andhra Pradesh Police has developed Disha SOS App for woman safety Prakasam district SP, Malika Garg IPS, took major initiatives to popularise the app The district has won silver SKOCH Award for Mass Registration of the app
Indian Masterminds Stories

The government of Andhra Pradesh and its Police Department has developed a Disha SOS App for timely help to women in distress.

A button on mobile phones has been designated as SOS button, which in being pressed records a 5 second audio and video clip which along with the location will automatically be sent  to the Police Control Room (PCR). The user also has an option to designate five numbers in phone’s contact list as  emergency numbers, and the location will be shared with them as well. There is no charge, no loss, and absolutely no tracking of any data.

While the entire state started registration in March 2022, Prakasam district started the campaign in January 2022 with three different initiatives.

Speaking with Indian Masterminds, IPS officer Malika Garg, SP, Prakasam District said, “It is important that all people, particularly women should have this app on their phone. Sometimes, the dial 100 doesn’t connect. In such distress Disha SOS app can be of great help.”

THE INITIATIVES

With the aim of enhancing women’s safety in the district and making sure that they utilize the app, Ms. Garg launched number of programmes like the Disha App Lucky Draw Contest, wherein they choose three lucky winners every day and invite them to the SPs office for a cup of tea, gifts along with a discussion about woman security.

“It was a great opportunity for me to get to know things from women who are facing issues in day-to-day life. This initiative went on for three months,” she added.

THE CONTEST

She also started Best Mahila Police of the Week programme wherein the police department organised a contest among the women police force in order to incentivize downloads. Women cops went door-to-door to ensured that maximum number of women download the app.

Further, she announced Disha Ambassadors scheme in which any civilian could become a Disha Ambassador by getting 50 people to register on the app. They were also invited to the SP office.  

Along with this, she collaborated with the collectorate and other departments. The district had also organized one day intensive campaign, where they started at 6 in the morning and ended at night. 

RESPONSE

On 1st January, the number of registrations reached 139824. After the mass registration, the number was 578783. “Within a period of four months we got this app installed in the phones of around 438959 and maximum number of registrations in a single day was 135982,” Ms. Garg informed.

She further shared that the campaign was much appreciated and people are very happy about the awareness of this app and that now everybody knows about it. The police staffs have been sensitized about how to quickly respond to the calls.

GOOD SAMARITAN APP

The app is saving many damsels in distress.  In Nellore district a lady travelling in an auto in a desolated area was being harassed by the auto driver. She jumped out of the moving auto and pressed the SOS button. Police reached there in no time and arrested him.

In another case, a pregnant lady in labor pain couldn’t get the ambulance service. As she pressed the Disha SOS button, the police came and took her to the hospital. The umbilical cord was around the neck of the baby. “Any delay would have led to the death of the baby by suffocation. Thankfully, the baby was born healthy,” the officer said.

She had received the prestigious SKOCH Award. “It feels good when your effort, gets recognized. It motivated us to do more innovative things,” she concluded.  


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Former IAS Officer & Now Politician Jagmohan Singh Raju
Former IAS Officer and Politician Jagmohan Singh Raju Demands Inquiry into Punjab IAS & IPS Officers’ Alleged Misconduct
bureaucracy news
NPPA Director ICAS Richa Pandey’s Term Ends Early; IAS Kalpashree K R Appointed as Joint Secretary (Vigilance) in Andhra Pradesh
Fake IAS Saurabh Tripathi
Photos with CM, Governor Reveal Lucknow’s Fake IAS Officer Saurabh Tripathi’s Lavish Life Using Forged IDs and Beacon-Fitted Cars
IFS Officer Tshering Wangchuk Sherpa
Vietnam Gets New Indian Envoy: IFS Officer Tshering Wangchuk Sherpa Appointed Ambassador | Career Insights
Profile P
Leadership Change in Meghalaya: CS Donald Wahlang to Retire Sept 30; IAS Shakil P. Ahammed Tipped as Successor
Ex-IRS Officer Ganapati Bhat
Impeachment Probe: Ex-IRS Officer Ganapati Bhat Appointed to Committee Investigating Justice Varma
Prabodh Saxena IAS
Himachal Pradesh Chief Secy Prabodh Saxena’s Service Extension Limited to 6 Months by Union Govt Amid Corruption Case, High Court Informed
DRDO MSMEs Defence
DRDO Conclave Empowers MSMEs to Strengthen Uttar Pradesh Defence Industrial Corridor, Supports Aatmanirbhar Bharat Vision
ADVERTISEMENT
ADVERTISEMENT
Videos
IPS Shikha Goel
Decoding Digital Dangers: Insights from IPS Shikha Goel on Cyber Crimes
IPS Mukesh Kumar Bhamoo
Managing Elections, Communal Tensions, and Public Safety – Meet IPS Mukesh Kumar Bhamoo | Video Interview
WhatsApp Image 2025-08-25 at 13.56
Operation Hunt: IPS Dr. Karanraj Vaghela’s Mission to Nab Valsad’s Most Wanted
ADVERTISEMENT
UPSC Stories
Ishwarlal Gurjar UPSC
10th Grade Failure to Indian Police Service: Ishwarlal Gurjar’s UPSC Success Path
Read the inspiring journey of Ishwarlal Gurjar from a small village in Rajasthan to becoming an IPS officer....
IAS Minnu P M
“Lazy, Sleepy, Yet Determined”: Minnu P M’s Honest Take on Cracking UPSC
Minnu PM, once a clerk in Kerala Police, cleared UPSC with AIR 150 after five years of struggle. Her...
IPS Ashish Tiwari
From IIT and Investment Banking to Public Service, Meet IPS Ashish Tiwari 
Ashish Tiwari, IIT graduate and former investment banker, chose public service over global finance. As...
Social Media
IAS Sakshi Sawhney Amritsar DC
Punjab Floods: IAS Sakshi Sawhney’s Emotional Appeal to Elderly Man Wins Hearts, Video of Humanity Goes Viral
Viral Video Captures Emotional Moment as Amritsar DC Shows Sensitivity and Courage Amid Relief Effor...
Masahiro Hara
From Go Board to Global Use, How QR Codes Changed the World: IRAS Officer Ananth Rupanagudi Spotlights Masahiro Hara’s Vision
IRAS officer Ananth Rupanagudi shared a video on Masahiro Hara, the inventor of QR codes, highlighting...
IFS Susanta Nanda Video
A Mother’s Duty: Tigress Watches Over Cubs Splashing in Waterhole — Heartwarming Video Shared By Retd. IFS Officer Susanta Nanda
A tender wildlife video shared by Retd. IFS officer Susanta Nanda shows a tigress keeping watch over...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Former IAS Officer & Now Politician Jagmohan Singh Raju
Former IAS Officer and Politician Jagmohan Singh Raju Demands Inquiry into Punjab IAS & IPS Officers’ Alleged Misconduct
bureaucracy news
NPPA Director ICAS Richa Pandey’s Term Ends Early; IAS Kalpashree K R Appointed as Joint Secretary (Vigilance) in Andhra Pradesh
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
IPS Shikha Goel
IPS Mukesh Kumar Bhamoo
WhatsApp Image 2025-08-25 at 13.56
ADVERTISEMENT
ADVERTISEMENT