https://indianmasterminds.com

ADVERTISEMENT
ADVERTISEMENT

Namma Ooru Super: Inculcating Sense of Ownership in Villagers

District Collector Sravan Kumar Jatavath, IAS, launched the Namma Ooru Super, in Kallakurichi on 15 August It’s a statewide campaign aimed at holistic development of villages through active participation of the villagers One of its aims is to bring about a change in attitude among villagers so that they develop a sense of ownership of their village and eagerly take part in its betterment
Indian Masterminds Stories

To inculcate a sense of ownership among villagers for their villages so that they participate willingly in its development, the Kallakurichi District Collector launched the ‘Namma Ooru Super’ campaign, a statewide initiative of the Tamil Nadu government, at Sadayampattu village in Chinasalem Taluk. Although the campaign was launched on 15August to mark the completion of 75years of Independence, it was actually rolled out from 20 August and will be on ground till 2 October.

Speaking to Indian Masterminds, District Collector of KallaKurichi, Sravan Kumar Jatavath shared details about the campaign.

NAMMA OORU SUPER

The campaign Namma Ooru Super means making the villages superb. It’s a campaign which is aiming at holistic development of the village especially concentrating on basic amenities like cleanliness, garbage disposal, which includes segregation of waste in proper manner, sanitation, clean drinking water, water supply, playground and other facilities for children.

The campaign also aims at inculcating a sense of ownership among the villagers so that the development is sustainable and they will be able to manage their own village in all aspects.

The programme involves all departments. The administration is not only including cleanliness and sanitation, they have also integrated afforestation drive along with this.

“The other components also include rain water harvesting. So, all the rainwater is harvested so that ground water recharge takes place. Ultimately, it’s a campaign involving everyone in the village, youngsters, students, government officials from all departments, so as to make it a clean village altogether,” Mr. Jatavath told Indian Masterminds.

He also said that it’s a participatory approach, wherein they are encouraging everyone to be a part of it. They have initiated this programme in a targeted manner and plans to achieve it within a stipulated time, before Oct 2. All departments, including panchayati raj, agriculture, sanitation, health and water supply are into this campaign to make it a big success.

The 45-days campaign is also aiming to bring about an attitudinal shift among the villagers. “It’s not like we are withdrawing from this campaign after October 2. It will be in process to keep the villages clean and green forever,” Mr. Jatavath said.

WASTE SEGREGATION

He further said that segregation of wastes should be an end-to-end process, from door to disposal. If anywhere this strategy breaks or if both the dry waste and wet waste are mixed, then there is no point of carrying out this activity.

So, right from the collection itself, the administration is providing bins, teaching people how to segregate the waste, informing them what are the degradable components, what plastic waste can be regenerated, etc. “We are giving two separate green and blue bins and we have trained our people who are going for door-to-door collection to pick up the garbage from the household only if it is properly segregated,” the officer said.

They have also targeted all schools within the village, especially the government schools, wherein students will be imparted this knowledge so that they will impart the same to their parents and neighbours.

APPEAL TO THE PEOPLE

“India is a country which is much more dependent on villages, and self-sufficient and clean villages actually make a clean country. So, I would appeal to the people that whatever awareness programme we are undertaking, they have to imbibe it as their own, they have to take ownership of the same, and make it a regular attitudinal change so that it sustains even after the programme is withdrawn and becomes a mass movement,” Mr. Jatavath said, in an appeal to the people.  

Namma Ooru Super is a state wide campaign which is being done by rural development Panchayat Raj department. Apart from this in urban areas, the administration is also doing things under Swachch Bharat Mission. They are concentrating on construction of clean toilets in the village houses. This is being done so that the villages are free from open defecation.


Indian Masterminds Stories
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Goa Shipyard Limited (GSL) Awards
Goa Shipyard Ltd (GSL) Clinches Twin Honours with Best CMA CFO & Cost Excellence Titles at CMA Awards 2024 for Financial Leadership
Jharia coalfield region
Rs 5,940-Cr Jharia Plan Cleared: Govt to Provide Livelihood Grant, Credit Support to Displaced Families - Sustainable Rehabilitation
NALCO Initiative
Powering Performance: NALCO Launches High-Strength IA90 Alloy Ingot, Targeting India’s Growing Auto Sector - Details Inside
Union Bank of India UBI
Union Bank Board Clears ₹6,000 Cr Capital Raise; ₹3,000 Cr via Equity, ₹3,000 Cr via Bonds
IRCTC
Leadership Update: Mukesh Saini Appointed as Chief Regional Officer at IRCTC Jaipur
THDC-resized
Energy Innovation Boost: THDCIL Signs Landmark Agreement with Gujarat for 184 MW from Tehri Pumped Storage Plant
IAS Officers Indian Administrative Services (IAS)
Centre Flags IAS Officer’s OBC Certificate, Maharashtra Government Ordered to Probe
Bihar Government-resized-IM
From Schemes to Services: Bihar Nears 100% Completion of Ambedkar Seva Abhiyan with 92% Camps Held
ADVERTISEMENT
ADVERTISEMENT
Videos
WhatsApp Image 2025-06-25 at 5.07
Why Has the DGCA Fined Air India Rs 5 Crore Since Privatisation?
Former Diplomat Ashok Sajjanhar
Iran Is Weakest Now, Needs a Face-Saver
WhatsApp Image 2025-06-23 at 12.39
Retired Officers Lead 7-Day Mission to Revive Betwa River with 55 Check Dams | Video Interview
ADVERTISEMENT
UPSC Stories
Sanish Kumar Singh
“If you want it badly enough, you’ll find a way,” Sanish Kumar Singh AIR 8, UPSC IFS 2024 
The real interview, he says, was much more humane. “The board was conversational. The chairman opened...
Raju Wagh
When the Battlefield Became a Study Room and a Dream Took Flight
Amid IED blasts and anti-Maoist operations in Bastar, CRPF Commando Raju Wagh taught village kids, studied...
WhatsApp Image 2025-06-18 at 10.31
"I Just Wanted to Breathe Again": The Man Who Fought Death and Made It to UPSC
Struck by COVID at the peak of his UPSC prep, Devanand Telgote spent months on ECMO, unsure he'd live,...
Social Media
Tigress Arrowhead
The End of an Era: A Queen Falls - Ranthambore’s Iconic Tigress Arrowhead (T-84) Passes Away at 14, Hours After Daughter’s Relocation
Ranthambore mourns the loss of one of its fiercest and most beloved tigers, Arrowhead, the granddaughter...
Screenshot 2025-06-13 194001
Wild Elephant Disrupts Riverside Picnic, Sparks Debate on Human Encroachment; IFS Parveen Kumar Shares the Video - Watch Here!
Mr. Kaswan used the viral video, which has garnered over 1.5 lakh views, to highlight the risks of human...
Tiger jump Sundarban
Stunning Viral Video Shows Royal Bengal Tiger Making Spectacular 30-Foot Leap Across River in Sunderbans - See It Here
Retired Indian Forest Service (IFS) officer Susanta Nanda shared the clip online, which quickly went...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Goa Shipyard Limited (GSL) Awards
Goa Shipyard Ltd (GSL) Clinches Twin Honours with Best CMA CFO & Cost Excellence Titles at CMA Awards 2024 for Financial Leadership
Jharia coalfield region
Rs 5,940-Cr Jharia Plan Cleared: Govt to Provide Livelihood Grant, Credit Support to Displaced Families - Sustainable Rehabilitation
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
WhatsApp Image 2025-06-25 at 5.07
Former Diplomat Ashok Sajjanhar
WhatsApp Image 2025-06-23 at 12.39
ADVERTISEMENT
ADVERTISEMENT