Kolkata: West Bengal Tourism Minister Shankar Ghosh held a high-level meeting with departmental officials and industry representatives to chart a new roadmap for tourism development in the state. The government is preparing a 90-day action plan and a one-year tourism development roadmap aimed at strengthening West Bengal’s position on the global tourism map.
The initiative is part of a broader strategy to boost tourism infrastructure, improve visitor experience, and increase international tourist inflow.
90-Day Action Plan and One-Year Tourism Roadmap Under Preparation
The Tourism Department has initiated a structured consultation process with stakeholders to design future development strategies.
Key outcomes of the meeting include:
- Preparation of a 90-day short-term action plan
- Development of a one-year tourism roadmap
- Collaboration with tourism industry stakeholders
- Focus on practical, demand-driven tourism policies
Minister Shankar Ghosh emphasized that the government aims to align tourism development with industry requirements.
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Target to Triple Tourist Footfall in Three Years
The state government has set an ambitious growth target for the tourism sector.
Key announcements:
- Tourist arrivals to be increased three times in three years
- Strong public-private partnership approach for tourism development
- Focus on infrastructure and destination development
The minister said the new strategy will help position West Bengal as a leading tourism destination in India.
Global Promotion of Durga Puja Tourism
A major focus area of the plan is the international promotion of Durga Puja, one of Bengal’s most iconic cultural festivals.
Key highlights:
- Durga Puja to be promoted at the global level
- Festival recognized as a symbol of art, culture, and heritage
- Plan to link Durga Puja with tourism circuits across the state
- Efforts to attract international tourists during the festival season
The final decision on organizing the Durga Puja carnival will be taken in a cabinet meeting chaired by the Chief Minister.
Special Tourism Cell to Be Created
To streamline development efforts, the Tourism Department will establish a dedicated unit:
- Creation of a special tourism development cell
- Integration of major tourist destinations into unified circuits
- Better coordination between tourism zones and cultural festivals
This will help improve connectivity and encourage visitors to explore multiple destinations within the state.
West Bengal Tourism Focus on Culture and Connectivity
The government plans to position West Bengal as a blend of:
- Cultural tourism
- Heritage tourism
- Eco-tourism
- Festival-based tourism
By combining major attractions and events, the state aims to enhance visitor engagement and economic impact from tourism.
About West Bengal Tourism Initiative
West Bengal Tourism Department is working on long-term strategies to expand tourism infrastructure, promote cultural heritage, and increase international visibility. The new roadmap and action plan are expected to accelerate growth and strengthen the state’s tourism ecosystem in the coming years.
