New Delhi: M. Nagaraju, IAS, Secretary, Department of Financial Services (DFS), Ministry of Finance, officially launched the new MyLIC Customer App and the Super Sales Saathi App of Life Insurance Corporation of India on 15 April 2026.
The launch event was attended by LIC CEO & MD Mr. R. Doraiswamy and Managing Directors Mr. Dinesh Pant, Mr. Ratnakar Patnaik, Mr. R. Chander, along with senior officials in Mumbai.
MyLIC App: A Digital Platform for Policyholders
The MyLIC App is a next-generation customer-focused mobile application designed to simplify life insurance management through a seamless digital experience.
Key Features:
- View and manage complete insurance portfolio
- Instant premium payment facility
- Real-time tracking of policy benefits
- Online policy updates and servicing
- Paperless policy loan facility
- Revival of lapsed policies digitally
- Buy new policies online
- Secure and fast e-KYC process
The app aims to provide a 360-degree digital insurance experience for policyholders.
Read also: LIC Announces 1:1 Bonus Share Issue, Plans Capital Expansion with ₹6,325 Crore Reserves
Super Sales Saathi App: Empowering LIC Intermediaries
The Super Sales Saathi App is designed for LIC’s sales force and intermediaries to improve productivity and customer engagement.
Key Features:
- Digital sales and presentation tools
- Real-time policy status tracking
- Automated follow-up reminders
- AI-based customer engagement suggestions
- Integrated communication tools
- Performance dashboards
- On-the-go digital product brochures
The app supports LIC’s field force with smarter, data-driven selling tools.
Built on LIC’s DIVE Digital Platform
Both applications are powered by LIC’s DIVE (Digital Innovation & Value Enhancement) platform, which aims to transform LIC into a fully integrated digital insurance ecosystem.
The platform enables:
- Policy lifecycle management
- AI-powered product recommendations
- Paperless transactions
- Improved operational efficiency
- Reduced dependency on physical branches
DFS Secretary Highlights LIC’s Digital Shift
Mr. M. Nagaraju stated that LIC’s digital ecosystem is evolving into a strategic engagement and distribution platform, supported by its massive base of over 260 million policies.
He emphasized that the new apps will enhance:
- Service efficiency
- Customer experience
- Market competitiveness
- Digital scalability across India
LIC Leadership on Digital Transformation
LIC CEO & MD Mr. R. Doraiswamy said the apps are no longer just support tools but strategic assets that will directly influence growth, customer satisfaction, and operational performance.
He highlighted LIC’s continued focus on:
- AI-driven insights
- Personalised customer services
- Ecosystem integration
- Enhanced intermediary productivity
Dual Digital Model for Future Growth
The new ecosystem introduces a dual-platform strategy:
- MyLIC: Focused on customer self-service, transparency, and policy management
- Super Sales Saathi: Focused on sales force empowerment and productivity enhancement
Together, they aim to strengthen LIC’s digital-first approach.
About LIC of India
The Life Insurance Corporation of India (LIC) is a statutory corporation established under the LIC Act of 1956. It is India’s largest insurance company and the largest institutional investor. LIC’s primary goal is to provide life insurance and financial security to individuals, with a focus on spreading insurance widely, especially in rural areas.
