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CCIC Launches ‘Soul Threads’ Heritage Designer Collection in New Delhi Celebrating India’s Traditional Artisanal Craftsmanship

Central Cottage Industries Corporation of India showcases curated sarees, designer wear, jewellery and home décor at Jawahar Vyapar Bhawan to promote India’s textile heritage and artisanship
Indian Masterminds Stories

New Delhi: The Central Cottage Industries Corporation of India has launched its inaugural heritage designer collection titled “Soul Threads”, marking a major step in its revival journey to promote India’s traditional crafts and textile heritage.

The exclusive exhibition is being held from April 24 to May 10, 2026, at CCIC’s flagship showroom at Jawahar Vyapar Bhawan, Janpath, New Delhi.

Inauguration by Ministry of Textiles Officials

The exhibition was formally inaugurated on April 24, 2026, by Mrs. Neelam Shami Rao, IAS, Secretary (Textiles). The event was attended by several senior dignitaries, including:

  • Rohit Kansal, Secretary, Department of Rural Development
  • Dr. M. Beena, Development Commissioner (Handloom)
  • Amrit Raj, Development Commissioner (Handicrafts)
  • Akhilesh Kumar, Chairman, CCIC
  • Cmde Rajiv Ashok, Managing Director, CCIC

Senior officials from the Ministry of Textiles and other distinguished guests also participated in the launch event.

Read also: Government Unveils Vishwa Sutra to Promote Indian Handlooms Across International Markets

‘Soul Threads’ Showcases India’s Rich Craft Heritage

The “Soul Threads” collection presents a curated range of India’s finest artisanal creations, including:

  • Designer sarees
  • Bespoke designer wear
  • Handcrafted jewellery
  • Traditional home furnishings

The collection reflects India’s rich indigenous textile traditions, reimagined with a contemporary design approach.

Cultural Evening and Fashion Showcase

The inaugural event featured a special preview of the collection followed by a fashion show highlighting the heritage designer pieces.

The evening also included vibrant cultural performances by folk artists, showcasing the diversity of India’s traditional art forms and cultural richness.

Promoting Artisans and Traditional Crafts

The initiative aims to provide a strong platform for designers, artisans, and cultural performers, helping preserve India’s centuries-old craftsmanship.

Central Cottage Industries Corporation of India emphasized its commitment to supporting artisans and promoting sustainable traditional industries through such curated exhibitions.

The launch of “Soul Threads” in New Delhi highlights a renewed focus on India’s artisanal legacy, blending tradition with modern design. The exhibition not only celebrates handcrafted excellence but also strengthens efforts to preserve and promote the country’s rich textile and craft heritage.

About CCIC

Central Cottage Industries Corporation of India (CCIC) is a government-owned enterprise under the Ministry of Textiles that promotes and sells India’s traditional handicrafts and handloom products. It provides a national platform for artisans by showcasing authentic handcrafted items such as textiles, home décor, and jewellery, while helping preserve India’s rich cultural and craft heritage.

Read also: Ashok Lahiri Set to Lead NITI Aayog as Vice Chairman; Scientist Gobardhan Das Likely Member – Know Their Profiles


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