7 November 2026
ADVERTISEMENT
ADVERTISEMENT

Educating People on Drugs through Bollywood Celebs in Chhattisgarh

With the help of IPS officer Santosh Singh, the police department in Korea district, Chhattisgarh, is running a successful campaign against drugs called Nijaat.
Indian Masterminds Stories

With the ongoing tussle between Bollywood stars and the Narcotics Control Bureau (NCB), the issue of drugs and its production has become a matter of national concern. As steps are being taken all over the country to control its usage, the police department of Korea district in Chhattisgarh started a campaign on the same lines called Nijaat. The initiative that was launched three months ago has started yielding positive results.

While speaking to Indian Masterminds, Superintendent of Police, Korea district, Mr. Santosh Kumar Singh said, “The initiative has been launched to liberate the district from drugs, narcotics and illegal liquor. For this, we have started a three-step strategy which includes strict action from the police, mass awareness drive, and de-addiction campaign.”

NO TOLERANCE POLICY

To curb the usage of such intoxicants in this border district, the police department is taking quick actions in a mission mode. Since the initiative was started in July, 118 arrests have been made in 94 cases of drugs while 355 arrests have been made in 349 cases of illegal sale of liquor. Mr. Santosh Singh said, “It’s a huge success for the police department, as around 500 people have been caught in intoxicant substances involvement in the district. Some of the people got bail but around 50 per cent of the total people who were caught are still behind bars.”

Nijaat programme

ROPING BOLLYWOOD CELEBRITIES FOR AWARENESS

To fight the drug menace, the police department of Korea is focusing on running mass awareness drives in the district. And with the continuous support of people, the department has managed to conduct 152 public awareness programs where counseling of hundreds of drug addicts was done.

Mr. Santosh said, “We have roped in people’s representatives, social organizations, community organizations and student’s groups to conduct such programs in the district.”

In support of this campaign, the department roped in many celebrities from Bollywood. These celebrities have appealed to live a better life by staying away from drugs and narcotics in a video which was released by the Korea police department on Twitter. The short video features famous singer Kailash Kher, actor Bhagwan Tiwari and comedian Sunil Grover. Actor and producer Arbaaz Khan, comedian Rajpal Yadav and artist Virendra Saxena also feature in a video with a similar message for the people. Many supporting videos and rap songs have also been produced by local artists of the district.

Mr. Singh said, “With the support of the locals and other public figures, we are vigorously and aggressively spreading the message to stop consuming drugs. We have also roped in important figures from the state and are trying to spread awareness through them.”

DE-ADDICTION CAMPAIGN

By following the first two steps, which is strict action and mass awareness drive, the police force is now helping the highly addicted people by conducting a rehabilitation program for them. Under the first phase, the police identified the people who consumed high number of drugs and counselled them. However, now they have hired professionals to counsel these people at the rehabilitation centres.

Counselling session

According to Mr. Santosh, the campaign has been successful as the police arrested a good number of people in a very short span of time and the work is being recognized and appreciated by the state government. He is confident that these measures will help in controlling crimes in the district as well, as some percentage of crime is committed due to the involvement of drugs.


Indian Masterminds Stories
Join our WhatsApp Channel
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
HAL_resized
Leadership Updates: PESB Recommends Jasbir Singh for HAL Director (Engineering & R&D) Post
NCL CSR Blood Bank Project
NCL Signs ₹1.16 Crore CSR MoU to Establish Blood Bank at District Hospital in Singrauli
Cochin Shipyard COLLAB
Cochin Shipyard Signs MoUs with Four Kerala Engineering Colleges to Boost Research and Innovation 
NALCO Angul CPP Plant
NALCO’s Angul Captive Power Plant Wins ‘CPP Plant of the Year’ Award for Fly Ash and Waste Utilisation 
MP-Police-
MP IPS Transfers: Malay Jain Appointed Balaghat SP; Sachin Kumar Atulkar, Pradeep Sharma Get Additional Charges
Praveen Mal Khanooja
Who Is Praveen Mal Khanooja? IA&AS Officer Gets Six-Month Extension as Additional Secretary in Petroleum Ministry
Justice Rajesh Bindal
Who Is Justice Rajesh Bindal? Former Supreme Court Judge Appointed NCLAT Chairperson
NLMC
CPSE Asset Monetisation: Inter-Ministerial Group Recommends Proposals Worth Over ₹1,100 Crore
ADVERTISEMENT
ADVERTISEMENT
Videos
Five years after Kargil, India sent its cricketing heroes to Pakistan where terrorism posed a deadly threat. The man guarding them, former Special Director of Intelligence Bureau, Mr. Yashovardhan Azad, reveals what all went behind the scenes during that crucial tour. 
Trust No One, Said His Instinct in Pakistan
Gajendra Singh Shekhawat
How India Plans to Boost Tourism, Create Jobs and Ease Overcrowding : Gajendra Singh Shekhawat on the Road to 2047
Dr Saket Badola IFS
Beyond Tigers and Safaris: How Corbett Literature Festival Wants to Change the Conservation Conversation
ADVERTISEMENT
UPSC Stories
IDAS Himanshu Tembhekar
Should UPSC Aspirants Give Up Their Hobbies? IDAS Officer Himanshu Tembhekar Explains
Should UPSC aspirants give up their hobbies? IDAS officer Himanshu Tembhekar explains how hobbies help...
UPSC Story
He Taught Students to Meet Expenses. Today, Sachin Bhadouria is a Scientist ‘B’ at CWPRS
Sachin Bhadouria overcame financial challenges and a Hindi-medium background to secure AIR 2 in a UPSC...
Vishwas Jhargad UPSC CAPF
A Photograph of His Mother Accompanied Vishwas Jhargad to the UPSC Interview, Where His Dream Came Closer
Vishwas Vijay Jhargad lost both parents as a child. With his family's support, he secured AIR 145 in...
CSR NEWS
NCL CSR Blood Bank Project
NCL Signs ₹1.16 Crore CSR MoU to Establish Blood Bank at District Hospital in Singrauli
The project will fund essential medical equipment, furniture and renovation of the existing building...
REC Foundation Solar Street Light
REC Foundation to Install 350 Solar Street Lights Across Six Districts of West Bengal to Improve Rural Safety 
The CSR initiative, undertaken in partnership with Y4D Foundation, aims to improve night-time safety...
nalco
NALCO Signs MoU with SDI Bhubaneswar to Provide Skill Training to 60 Youths in Odisha
The three-month CSR programme will benefit youths from villages near NALCO's Angul and Koraput complexes,...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
HAL_resized
Leadership Updates: PESB Recommends Jasbir Singh for HAL Director (Engineering & R&D) Post
NCL CSR Blood Bank Project
NCL Signs ₹1.16 Crore CSR MoU to Establish Blood Bank at District Hospital in Singrauli
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Five years after Kargil, India sent its cricketing heroes to Pakistan where terrorism posed a deadly threat. The man guarding them, former Special Director of Intelligence Bureau, Mr. Yashovardhan Azad, reveals what all went behind the scenes during that crucial tour. 
Gajendra Singh Shekhawat
Dr Saket Badola IFS
ADVERTISEMENT
ADVERTISEMENT