22 October 2026
ADVERTISEMENT
ADVERTISEMENT

Educating People on Drugs through Bollywood Celebs in Chhattisgarh

With the help of IPS officer Santosh Singh, the police department in Korea district, Chhattisgarh, is running a successful campaign against drugs called Nijaat.
Indian Masterminds Stories

With the ongoing tussle between Bollywood stars and the Narcotics Control Bureau (NCB), the issue of drugs and its production has become a matter of national concern. As steps are being taken all over the country to control its usage, the police department of Korea district in Chhattisgarh started a campaign on the same lines called Nijaat. The initiative that was launched three months ago has started yielding positive results.

While speaking to Indian Masterminds, Superintendent of Police, Korea district, Mr. Santosh Kumar Singh said, “The initiative has been launched to liberate the district from drugs, narcotics and illegal liquor. For this, we have started a three-step strategy which includes strict action from the police, mass awareness drive, and de-addiction campaign.”

NO TOLERANCE POLICY

To curb the usage of such intoxicants in this border district, the police department is taking quick actions in a mission mode. Since the initiative was started in July, 118 arrests have been made in 94 cases of drugs while 355 arrests have been made in 349 cases of illegal sale of liquor. Mr. Santosh Singh said, “It’s a huge success for the police department, as around 500 people have been caught in intoxicant substances involvement in the district. Some of the people got bail but around 50 per cent of the total people who were caught are still behind bars.”

Nijaat programme

ROPING BOLLYWOOD CELEBRITIES FOR AWARENESS

To fight the drug menace, the police department of Korea is focusing on running mass awareness drives in the district. And with the continuous support of people, the department has managed to conduct 152 public awareness programs where counseling of hundreds of drug addicts was done.

Mr. Santosh said, “We have roped in people’s representatives, social organizations, community organizations and student’s groups to conduct such programs in the district.”

In support of this campaign, the department roped in many celebrities from Bollywood. These celebrities have appealed to live a better life by staying away from drugs and narcotics in a video which was released by the Korea police department on Twitter. The short video features famous singer Kailash Kher, actor Bhagwan Tiwari and comedian Sunil Grover. Actor and producer Arbaaz Khan, comedian Rajpal Yadav and artist Virendra Saxena also feature in a video with a similar message for the people. Many supporting videos and rap songs have also been produced by local artists of the district.

Mr. Singh said, “With the support of the locals and other public figures, we are vigorously and aggressively spreading the message to stop consuming drugs. We have also roped in important figures from the state and are trying to spread awareness through them.”

DE-ADDICTION CAMPAIGN

By following the first two steps, which is strict action and mass awareness drive, the police force is now helping the highly addicted people by conducting a rehabilitation program for them. Under the first phase, the police identified the people who consumed high number of drugs and counselled them. However, now they have hired professionals to counsel these people at the rehabilitation centres.

Counselling session

According to Mr. Santosh, the campaign has been successful as the police arrested a good number of people in a very short span of time and the work is being recognized and appreciated by the state government. He is confident that these measures will help in controlling crimes in the district as well, as some percentage of crime is committed due to the involvement of drugs.


Indian Masterminds Stories
Join our WhatsApp Channel
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Rajasthan Newly Promoted IAS Officers
Rajasthan Chief Secretary V Srinivas Sets Governance Priorities for 16 RAS Officers Promoted to IAS
Badr MoU
Badr MoU: Why India’s BrahMos Deal With Indonesia Remains Safe
Ladakh high court bench
Meet the Highest High Court Bench of the World 
PM Modi Donald Tusk Bilateral Talks
PM Modi, Donald Tusk to Hold Bilateral Talks as India and Poland Push Strategic Cooperation
Indian Para Athlete Wins Bronze at Asian Para Games-200kb
Who Is Suhas L.Y.? UP Cadre IAS Officer Wins Bronze at 2026 Asian Para Games
Viksit Bharat Mumbai Marina
Mumbai Port Authority Seeks Global Bids for ₹923 Crore Marina with 604-Yacht Capacity
Delhi Police Special Branch Officers
Delhi Police Special Branch Officers Identified at Kuki-Zo Meet; Fresh Inquiry Ordered Against IPS Officer
Who Is IPS Deepali Masirkar? Nagpur Girl Who Cracked UPSC in First Attempt, Now Appointed ONGC Executive Director
Who Is IPS Deepali Masirkar? Nagpur Girl Who Cracked UPSC in First Attempt, Now Appointed ONGC Executive Director
ADVERTISEMENT
ADVERTISEMENT
Videos
Gajendra Singh Shekhawat
How India Plans to Boost Tourism, Create Jobs and Ease Overcrowding : Gajendra Singh Shekhawat on the Road to 2047
Dr Saket Badola IFS
Beyond Tigers and Safaris: How Corbett Literature Festival Wants to Change the Conservation Conversation
PK Jena
Why Technology Cannot Replace Human Connection in Governance: P.K. Jena
ADVERTISEMENT
UPSC Stories
Mavis tak
From Dropping Out of School to Becoming an IPS Officer : How a Father’s Unwavering Support Helped Mavis Tak Achieve Success
For Mavis Tak, becoming an IPS officer once seemed like a distant dream. Despite financial struggles...
Bhikan Rojekar UPSC
He missed MBBS by 1 mark in 2016; Maharashtra’s Bhikan Rojekar secures UPSC AIR 812
Bhikan Rojekar secured AIR 812 in UPSC CSE 2025 in his third attempt. Read how the son of a farm labourer...
Umar Janj UPSC CAPF
15+ Failures Couldn’t Stop Him: Umar Janj Secures AIR 160 in UPSC CAPF 2025
After multiple SSB setbacks, a CAPF interview miss by 12 marks and more than 15 failures, Umar Janj secured...
CSR NEWS
MGL CSR initiative
MGL Donates 30-Seater Hydraulic-Lift Bus to NIEPID Davangere Under MGL Saksham CSR Initiative
Inaugurated by MGL Vice President Sanket Dhotre on October 15, 2026, the accessible bus is expected to...
EIL CSR-
Engineers India Distributes Assistive Devices to 55 Divyangjans in Gurugram Under CSR Initiative
EIL’s CSR initiative provides motorised tricycles, hearing aids, wheelchairs and other aids to promote...
HPCL Gorakhpur cricket stadium
HPCL Commits ₹10 Crore Under CSR for International Cricket Stadium Development in Gorakhpur 
The CSR contribution aims to strengthen sports infrastructure, promote grassroots cricket, create employment...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Rajasthan Newly Promoted IAS Officers
Rajasthan Chief Secretary V Srinivas Sets Governance Priorities for 16 RAS Officers Promoted to IAS
Badr MoU
Badr MoU: Why India’s BrahMos Deal With Indonesia Remains Safe
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Gajendra Singh Shekhawat
Dr Saket Badola IFS
PK Jena
ADVERTISEMENT
ADVERTISEMENT