20 October 2026
ADVERTISEMENT
ADVERTISEMENT

Educating People on Drugs through Bollywood Celebs in Chhattisgarh

With the help of IPS officer Santosh Singh, the police department in Korea district, Chhattisgarh, is running a successful campaign against drugs called Nijaat.
Indian Masterminds Stories

With the ongoing tussle between Bollywood stars and the Narcotics Control Bureau (NCB), the issue of drugs and its production has become a matter of national concern. As steps are being taken all over the country to control its usage, the police department of Korea district in Chhattisgarh started a campaign on the same lines called Nijaat. The initiative that was launched three months ago has started yielding positive results.

While speaking to Indian Masterminds, Superintendent of Police, Korea district, Mr. Santosh Kumar Singh said, “The initiative has been launched to liberate the district from drugs, narcotics and illegal liquor. For this, we have started a three-step strategy which includes strict action from the police, mass awareness drive, and de-addiction campaign.”

NO TOLERANCE POLICY

To curb the usage of such intoxicants in this border district, the police department is taking quick actions in a mission mode. Since the initiative was started in July, 118 arrests have been made in 94 cases of drugs while 355 arrests have been made in 349 cases of illegal sale of liquor. Mr. Santosh Singh said, “It’s a huge success for the police department, as around 500 people have been caught in intoxicant substances involvement in the district. Some of the people got bail but around 50 per cent of the total people who were caught are still behind bars.”

Nijaat programme

ROPING BOLLYWOOD CELEBRITIES FOR AWARENESS

To fight the drug menace, the police department of Korea is focusing on running mass awareness drives in the district. And with the continuous support of people, the department has managed to conduct 152 public awareness programs where counseling of hundreds of drug addicts was done.

Mr. Santosh said, “We have roped in people’s representatives, social organizations, community organizations and student’s groups to conduct such programs in the district.”

In support of this campaign, the department roped in many celebrities from Bollywood. These celebrities have appealed to live a better life by staying away from drugs and narcotics in a video which was released by the Korea police department on Twitter. The short video features famous singer Kailash Kher, actor Bhagwan Tiwari and comedian Sunil Grover. Actor and producer Arbaaz Khan, comedian Rajpal Yadav and artist Virendra Saxena also feature in a video with a similar message for the people. Many supporting videos and rap songs have also been produced by local artists of the district.

Mr. Singh said, “With the support of the locals and other public figures, we are vigorously and aggressively spreading the message to stop consuming drugs. We have also roped in important figures from the state and are trying to spread awareness through them.”

DE-ADDICTION CAMPAIGN

By following the first two steps, which is strict action and mass awareness drive, the police force is now helping the highly addicted people by conducting a rehabilitation program for them. Under the first phase, the police identified the people who consumed high number of drugs and counselled them. However, now they have hired professionals to counsel these people at the rehabilitation centres.

Counselling session

According to Mr. Santosh, the campaign has been successful as the police arrested a good number of people in a very short span of time and the work is being recognized and appreciated by the state government. He is confident that these measures will help in controlling crimes in the district as well, as some percentage of crime is committed due to the involvement of drugs.


Indian Masterminds Stories
Join our WhatsApp Channel
ADVERTISEMENT
ADVERTISEMENT
Related Stories
ADVERTISEMENT
ADVERTISEMENT
NEWS
Who Was IPS Ram Prakash? Former J&K Cadre Officer Known for Face-Off With CM G.M
Who Was IPS Ram Prakash? Former J&K Cadre Officer Known for Face-Off With CM G.M. Shah Passes Away
Simhastha 2028
Simhastha 2028: CM Mohan Yadav Reviews ₹20,000 Crore Projects, Sets Deadlines for Ujjain Development Works
Swavlamban 2026
Swavlamban 2026: Indian Navy to Showcase Indigenous Innovations and Advanced Naval Technologies 
CDS Result Out UPSC CDS 2 Result 2026 Declared: 8,956 Candidates Qualify for SSB Interview; Check Next Steps
UPSC CDS (II) Result 2026 Declared: 8,956 Candidates Qualify for SSB Interview; Check Next Steps
Balethi JFM Centre of Excellence
Gujarat’s Balethi Village to Become Centre of Excellence for Forest Conservation and JFM Training
bihar dairy milk
Bihar Dairy Farming Scheme: Get Up to 75% Subsidy and Free Training to Start a Dairy Business
Gwalior truck accident
Gwalior Truck Accident: CM Mohan Yadav Meets Families of Deceased Devotees, Provides Financial Assistance
Yash Fans plant
Chhattisgarh to Get 3,500 Jobs as CM Vishnu Deo Sai Launches ₹152.74 Crore Yash Fans Plant
ADVERTISEMENT
ADVERTISEMENT
Videos
Dr Saket Badola IFS
Beyond Tigers and Safaris: How Corbett Literature Festival Wants to Change the Conservation Conversation
PK Jena
Why Technology Cannot Replace Human Connection in Governance: P.K. Jena
PK Jena
The IAS Officer Who Put People Before Paperwork: How PK Jena Challenged Corruption and Reformed Governance
ADVERTISEMENT
UPSC Stories
Bhikan Rojekar UPSC
He missed MBBS by 1 mark in 2016; Maharashtra’s Bhikan Rojekar secures UPSC AIR 812
Bhikan Rojekar secured AIR 812 in UPSC CSE 2025 in his third attempt. Read how the son of a farm labourer...
Umar Janj UPSC CAPF
15+ Failures Couldn’t Stop Him: Umar Janj Secures AIR 160 in UPSC CAPF 2025
After multiple SSB setbacks, a CAPF interview miss by 12 marks and more than 15 failures, Umar Janj secured...
Aayush Sharma
Three CDS Attempts, Five AFCAT Qualifications & Medical Setback: How Aayush Sharma Secured CAPF AIR 135
After three unsuccessful SSB attempts, five AFCAT qualifications and a medical setback, Aayush Sharma...
CSR NEWS
HPCL Gorakhpur cricket stadium
HPCL Commits ₹10 Crore Under CSR for International Cricket Stadium Development in Gorakhpur 
The CSR contribution aims to strengthen sports infrastructure, promote grassroots cricket, create employment...
nhpc csr
NHPC Tanakpur Power Station Provides Vehicles Worth ₹40 Lakh and Medical Equipment Worth ₹28 Lakh Under CSR
Uttarakhand CM Pushkar Singh Dhami Flags Off Three Vehicles for Forest Divisions and Inaugurates a Phacoemulsification...
NBCC India CSR Award 2026
NBCC India Wins Award for Excellence in CSR at 4th Fortune Leadership Awards 2026
The recognition honours NBCC’s community welfare initiatives and efforts to improve healthcare accessibility...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Latest
Dr
Van e-Seva Kendra : Bridging the Digital Divide in Forest Villages through Citizen-Centric Governance
Who Was IPS Ram Prakash? Former J&K Cadre Officer Known for Face-Off With CM G.M
Who Was IPS Ram Prakash? Former J&K Cadre Officer Known for Face-Off With CM G.M. Shah Passes Away
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Videos
Dr Saket Badola IFS
PK Jena
PK Jena
ADVERTISEMENT
ADVERTISEMENT